Comments on: The Gort Cloud, A Must Read For Wineries http://reignofterroir.com/2009/05/18/the-gort-cloud-a-must-read-for-wineries/ Wine Blog Sun, 13 May 2012 21:11:44 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Administrator http://reignofterroir.com/2009/05/18/the-gort-cloud-a-must-read-for-wineries/comment-page-1/#comment-43502 Administrator Tue, 19 May 2009 19:39:31 +0000 http://reignofterroir.com/?p=1230#comment-43502 Thank you, Richard, for you comments. I think it is important to stress that VinTank's strategy is very flexible. I don't think they would have any trouble adapting the ideas found in The Gort Cloud to their own consulting work. Indeed, it is to be hoped they do! Thank you, Richard, for you comments. I think it is important to stress that VinTank’s strategy is very flexible. I don’t think they would have any trouble adapting the ideas found in The Gort Cloud to their own consulting work. Indeed, it is to be hoped they do!

]]> By: Richard Beaudin http://reignofterroir.com/2009/05/18/the-gort-cloud-a-must-read-for-wineries/comment-page-1/#comment-43501 Richard Beaudin Tue, 19 May 2009 19:22:59 +0000 http://reignofterroir.com/?p=1230#comment-43501 To be fair to VinTank, I found the report (as well as the recent report from Silicon Valley Bank - http://www.svb.com/pdfs/wine/StateoftheWineIndustry0910.pdf) - to be well written and informative, and I would think, its conclusions of great interest to small and medium wineries. That said, I do think you have a very good point: in order to take full advantage of social media (that is connecting strongly with current and prospective customers), a winery needs to look internal to itself and determine how best to connect with those customers. What are those things that differentiate itself from its competitors? How can it optimally identify prospective customers for its products? Certainly, green is one area that would allow a winery to go outside of the large (Facebook, LinkedIn) social networks as well as the top wine social networks (Cellartracker, Adegga, Snooth, etc.), and build a presence as well on green social networks, thus increasing its visibility, followers, and ultimately, sales of its products. Thanks for the thoughtful comments! To be fair to VinTank, I found the report (as well as the recent report from Silicon Valley Bank – http://www.svb.com/pdfs/wine/StateoftheWineIndustry0910.pdf) – to be well written and informative, and I would think, its conclusions of great interest to small and medium wineries.

That said, I do think you have a very good point: in order to take full advantage of social media (that is connecting strongly with current and prospective customers), a winery needs to look internal to itself and determine how best to connect with those customers. What are those things that differentiate itself from its competitors? How can it optimally identify prospective customers for its products?

Certainly, green is one area that would allow a winery to go outside of the large (Facebook, LinkedIn) social networks as well as the top wine social networks (Cellartracker, Adegga, Snooth, etc.), and build a presence as well on green social networks, thus increasing its visibility, followers, and ultimately, sales of its products.

Thanks for the thoughtful comments!

]]>