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	<title>Reign of Terroir &#187; Wine History</title>
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		<title>In The Eyrie Vineyard With Jason Lett</title>
		<link>http://reignofterroir.com/2010/07/23/in-the-eyrie-vineyard-with-jason-lett/</link>
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		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Winemakers]]></category>

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		<description><![CDATA[This is pt 2, the tentative conclusion to my interview  with Jason Lett of The Eyrie Vineyards. It is tentative because he is a man of many layers, at once open, yet reserved. He can be startlingly honest and subtle at the same time, in the same sentence. There is always more to learn [...]]]></description>
			<content:encoded><![CDATA[<p>This is pt 2, the tentative conclusion to my interview  with Jason Lett of <a href="http://www.eyrievineyards.com/journal/?page_id=4" title="Eyrie"><strong>The Eyrie Vineyards</strong></a>. It is tentative because he is a man of many layers, at once open, yet reserved. He can be startlingly honest and subtle at the same time, in the same sentence. There is always more to learn from him. This interview, though detailed and thorough in its own way, nevertheless implies dozens more questions all of which he would be willing to answer. Some people I&#8217;ve spoken with establish an implicit contract. They make it clear from the first utterance just how much they are willing to discuss. They might imply advertorial conditions, a set of company-sponsored talking points beyond which they are unwilling to go. They might limit inquiry with clipped answers. But that is not Jason Lett&#8217;s approach. Ask him a question important to you and he will answer. He requires, I sense, a dedicated interlocutor. And I hope I have held up my end of the conversation.<br />
&nbsp;<br />
<a href="http://reignofterroir.com/2010/07/16/the-quiet-man-jason-lett-of-the-eyrie-vineyards-pt-1/" title="pt1"><strong>Part 1</strong></a><br />
&nbsp;<br />
<strong>In The Vineyard</strong><br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>This is a quiet place.</em><br />
&nbsp;<br />
<strong>Jason Lett</strong>  These are the original vines planted in the Willamette Valley. They are all planted on their own roots, so we&#8217;re going to do a little clorox wash before we go in. You just have to get a little on the bottom of your shoes.<br />
&nbsp;<br />
<strong><em>We each step into a shallow pan of bleach.</em></strong><br />
&nbsp;<br />
<a class="lightbox"  title ="flail mower" href="http://reignofterroir.com/wp-content/uploads/2010/07/flail-mower.jpg" title="flail mower" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/flail-mower-160x120.jpg" alt="" title="flail mower" width="160" height="120" class="alignright size-thumbnail wp-image-4442" /></a><strong>JL</strong>  So this is our tillage and cultivation center here.  This is a <a href="http://en.wikipedia.org/wiki/Flail_mower" title="flail mower"><strong>flail mower</strong></a>. Its has two side cutters that I have folded over right now because we&#8217;re missing a snap ring&#8230;. But as we&#8217;re driving down the row we&#8217;re both mowing the middle but also underneath the vines.<br />
&nbsp;<br />
<em>That&#8217;s a clever design.</em><br />
&nbsp;<br />
<strong>JL</strong>  Yes. As it bumps into a grape vine it just pulls around the trunk. It is made by a local company called Rears. They build great equipment, and they came up with this design based on an older design, an Edwards mower that was used in apple orchards in Washington. So it&#8217;s pretty homegrown engineering. It&#8217;s built like a proverbial brick shit house.<br />
&nbsp;<br />
<em>At Parducci&#8217;s they had one of the strangest machines I&#8217;ve ever seen. It was designed for shallow spading. It was a series of spades moving in the oddest way.</em><br />
&nbsp;<br />
<a class="lightbox"  title ="New Tractor" href="http://reignofterroir.com/wp-content/uploads/2010/07/New-Tractor.jpg" title="New Tractor" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/New-Tractor-120x160.jpg" alt="" title="New Tractor" width="120" height="160" class="alignleft size-thumbnail wp-image-4443" /></a><strong>JL</strong>  Oh, yeah. A power spader. Those things are cool. It&#8217;s like a crankshaft with spades on it. They are fun to look at. But we don&#8217;t do any tillage here. And over here is our newest acquisition. Our vineyard manager, he&#8217;s been with us for 25 years now, this was kind of his 25th anniversary present, this tractor.<br />
&nbsp;<br />
<em>I can see it. After he blew out all of the candles, you put a blindfold on him and told him to come outside&#8230;</em><br />
&nbsp;<br />
<strong>JL</strong>  That&#8217;s exactly what we did!  We hid it in one of the bays at the winery. We&#8217;d had our big harvest party, everybody was there. I said, &#8220;OK, everybody. We&#8217;re going out. Mamas hang on to your kids. It&#8217;s going to be dark in there.&#8221;  So we went into one of the storage bays and closed the door. Nobody could see to the back what was going on. Then we flipped the lights on! And there was the tractor.<br />
&nbsp;<br />
<a class="lightbox"  title ="row heads" href="http://reignofterroir.com/wp-content/uploads/2010/07/row-heads.jpg" title="row heads" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/row-heads-120x160.jpg" alt="" title="row heads" width="120" height="160" class="alignright size-thumbnail wp-image-4447" /></a>So at the heads, at the ends of the rows we&#8217;ve got these cordon-pruned vines. It&#8217;s just hard to get rid of these. They&#8217;re just too pretty.<br />
&nbsp;<br />
<em>In vineyards you sometime see the practice of digging down a few inches at the base of the vine in order to access the shallow lateral roots. I saw it demonstrated in Cahors; it was a method to improve vineyard health there. The shallow roots are then cut away so as to encourage deeper rooting. Is any of that done here?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Eyrie Vineyard" href="http://reignofterroir.com/wp-content/uploads/2010/07/Eyrie-Vineyard.jpg" title="Eyrie Vineyard" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Eyrie-Vineyard-225x300.jpg" alt="" title="Eyrie Vineyard" width="225" height="300" class="alignleft size-medium wp-image-4448" /></a><strong>JL</strong>  Well, remember how you were observing how in Burgundy they clean-till everything or herbicide it so that there is nothing growing on the vineyard floor?  Well, that means that every drop of water that hits the ground is available to the vines. So the plants are going to take advantage of that and put their water-collecting roots at the surface. That&#8217;s one of the purposes for leaving this full coverage here in our vineyard. It is to drive the roots deep. Basically, all of the weeds and companion plants handle all the minor rain events. This coverage all turns brown in late July, and it then acts as mulch. So we retain more water in the soil as a result of leaving the cover than we would if we tilled it up.<br />
&nbsp;<br />
Then when harvest comes in October, and we start getting those rains that tend to panic people, this stuff is drinking up the water. The grapes, which are down into deeper sources of water, aren&#8217;t getting that big burst of precipitation; and so the clusters don&#8217;t get water-logged, for lack of a better word. This grass on the surface is drinking it all up.<br />
&nbsp;<br />
<em>And here you have a high admixture of red clay, yes?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Jory soil @ Eyrie" href="http://reignofterroir.com/wp-content/uploads/2010/07/Jory-soil-@-Eyrie.jpg"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Jory-soil-@-Eyrie-160x120.jpg" alt="" title="Jory soil @ Eyrie" width="160" height="120" class="alignright size-thumbnail wp-image-4452" /></a><strong>JL</strong>  Oh, yeah. This is classic Jory soil, red clay. Its got some really interesting properties.  For a clay it&#8217;s stays really friable. It doesn&#8217;t seal shut in the Winter the way that a typical clay soil does. And so the roots still have access to oxygen. But it retains that ability of clay to hold water in the Summer. It&#8217;s a great soil for growing grapes on. It is very consistent throughout the hill. Where you have lots of different layers of stuff, sort of a layer cake of hard and soft, water can move in interesting and unpredictable ways.  In some places where there hasn&#8217;t been a spring in 20 years might suddenly become one Winter very wet. In other places where I&#8217;ve managed that&#8217;s actually been somewhat of a problem. A part of the vineyard that wasn&#8217;t very vigorous before, and which you&#8217;re farming in a certain way, suddenly it has all this water one Summer. You then have to back off what you&#8217;re doing there, but then down on the other end, that&#8217;s gotten a little bit dryer. That&#8217;s one of the things Dad was looking for in a vineyard site in the Dundee Hills.<br />
&nbsp;<br />
<em>The Dundee Hills are composed principally of this material?</em><br />
&nbsp;<br />
<strong>JL</strong>  Yes. We&#8217;ll actually walk down and I can show you the other major soil. It&#8217;s like at the base of the Dundee Hills there is a kind of bathtub ring of Missoula floods soil.<br />
&nbsp;<br />
<em>Do you do much green harvesting?</em><br />
&nbsp;<br />
<strong>JL</strong>  Well, it depends on what the natural loads are. We are at a very wide spacing here. When my Dad came up here the common spacing he&#8217;d been trained to employ was 12 X 10. So, when he came to Oregon he was really going to pull it together and do hard-core Burgundian spacing.  He narrowed it up to 10 X 6, which is now, of course, considered Combine spacing. But each one of these plants is stretched very wide. We ask each plant to give us a lot of fruit. But we also give each plant an enormous amount of resource. So, Dad basically determined this balance between how much we were giving the plant and how much we were asking of it in order to get what turns out to have been, intuitively, a really dialed-in balance.<br />
&nbsp;<br />
<a class="lightbox"  title ="cane spacing" href="http://reignofterroir.com/wp-content/uploads/2010/07/cane-spacing.jpg" title="cane spacing" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/cane-spacing-300x225.jpg" alt="" title="cane spacing" width="300" height="225" class="alignleft size-medium wp-image-4454" /></a>If you look at these canes, none of the canes are bigger than my little finger. That&#8217;s really what you&#8217;re looking for. When you start getting thumb-sized canes, they&#8217;re shooting off secondaries all over the place; they start to clog the canopy; you&#8217;re not getting the sort of dappling effect; the clusters don&#8217;t have good exposure. And the plant invests more heavily in developing infrastructure in the form of canes than it does in actually ripening fruit. What we look for in the vineyard is this innate balance. And an innate yield level. These naturally yield about 2 1/4 tons an acre. We might come through and take off a little wing here and there. And that will get us down to 2. So we&#8217;re not having to physically shove the vines hard in order to get them to give us ripe, balanced fruit. It&#8217;s kinda been happening from the way the vineyard&#8217;s been structured since the get-go.<br />
&nbsp;<br />
<em>Is this a sulphur residue?</em><br />
&nbsp;<br />
<strong>JL</strong>  It&#8217;s sulphur and milk whey. The milk whey is actually a mildewcide. We used to use a traditional Bordeaux mix, but I don&#8217;t really like copper. It&#8217;s not good for people, it&#8217;s not good for the soil; so we replaced copper with milk whey. And we&#8217;ve seen improved health in the vineyards. Not what comes out of the sprayer smells like a latte! Two benefits. (laughs)<br />
&nbsp;<br />
<strong><em>Jason then does a bit of work.</em></strong><br />
&nbsp;<br />
<a class="lightbox"  title ="A bit of suckering." href="http://reignofterroir.com/wp-content/uploads/2010/07/A-bit-of-suckering..jpg" title="A bit of suckering." rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/A-bit-of-suckering.-120x160.jpg" alt="" title="A bit of suckering." width="120" height="160" class="alignright size-thumbnail wp-image-4457" /></a><strong>JL</strong>  This was my first job in the vineyard. It&#8217;s called suckering. I was never sure if the sucker was the the thing growing off the vine or the guy doing it. There are lots to go. The guys were actually suckering and I said, &#8220;You know what? This is the perfect time to do some cane straightening.&#8221;  So what we&#8217;ve done is pulled the canes up, tighten the catch wires together, tied each one. So we&#8217;re getting a good, upright canopy, which means we&#8217;ll get good airflow, good exposure, good spray penetration.<br />
&nbsp;<br />
<em>What is the vineyard&#8217;s orientation?  North/South?</em><br />
&nbsp;<br />
<strong>JL</strong>  It&#8217;s actually East/West.  One of the things Dad experimented with was which orientation works best. It&#8217;s funny. East/West, back in the 70s, he didn&#8217;t like very much because it was too cold. But in the era of global warming we get some of our best fruit from these East/West vines. He didn&#8217;t know it but he was preparing us for the future.<br />
&nbsp;<br />
<em>Was he an exacting records keeper?  Did he record temperatures 3 times a day, take note of every rainfall?</em><br />
&nbsp;<br />
<strong>JL</strong>  Yes. We have really good historical notes. Unfortunately they are all on these 3X5 cards that are interspersed with his daily to-do lists and stuff. So <em>he</em> was able to go back and find anything. But if you go back into his card index it&#8217;s like&#8230; How did you do that? (laughs)<br />
&nbsp;<br />
<em>So, in other words, you&#8217;d have a complete record of climate data and changes in these particular vineyards&#8230;</em><br />
&nbsp;<br />
<strong>JL</strong>  Yeah. We&#8217;ve actually worked with a scientist up at the University of Washington who is looking at the oxygen isotope ratio in library wines to try and extract climate signals based on these wines. Really interesting stuff. <a href="http://staff.washington.edu/gholt/" title="G. Holtgrieve"><strong>Gordon Holtgrieve</strong></a> is his name.<br />
Most of the vineyard here was planted between 1967 and 1974. The first vines were planted in 1966. There is a last block planted at Eyrie, in 1984. Because it is a due West facing slope, it is less than ideal. But we had a vineyard manager at the time who said, &#8220;Well, let&#8217;s just fill it in.&#8221;<br />
&nbsp;<br />
These are actually the first rows right here. These are the ones my Mom and Dad laid out on their honeymoon. This is <a href="http://en.wikipedia.org/wiki/Muscat_Ottonel" title="Muscat Ottonel"><strong>Muscat Ottonel</strong></a>. It is kind of a shy-bearing white varietal, something we have a cult following for. Some years we make 100 cases, in others we make 25. It depends on what it gives us.<br />
&nbsp;<br />
<em>I see that a couple have given up the ghost.</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Eyrie tree" href="http://reignofterroir.com/wp-content/uploads/2010/07/Eyrie-tree.jpg" title="Eyrie tree" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Eyrie-tree-224x300.jpg" alt="" title="Eyrie tree" width="224" height="300" class="alignleft size-medium wp-image-4460" /></a><strong>JL</strong>  Yeah. <a href="http://www.winebusiness.com/wbm/?go=getArticle&#038;dataId=3836" title="Eutypa"><strong>Eutypa</strong></a> is kind of an issue with these older vines.<br />
And that tree right there is the tree that is on the label. So when my folks were planting this vineyard there were a pair of hawks nesting up there. At the time there was a filbert orchard on the back side, so there were lots of squirrels for the hawks to eat. And they were hanging out there building their nest, and my folks were, you know, planting their vines, having their kids, and building <em>their</em> nest &#8212; that&#8217;s why they named it the Eyrie Vineyards. An eyrie is a hawk&#8217;s nest.<br />
&nbsp;<br />
We just went through here and mowed last week. Our little wheel cutters, we had the wheels made big so they won&#8217;t go in too tight to the trunk. We come through here after the grass dries out. It gets it out of the fruit zone. But you know, when everything is up you can see what kind of diversity there is.<br />
&nbsp;<br />
<em>In California when we see grass standing this tall we often look for the nest spittle of leaf hoppers, a vector of diseases.</em><br />
&nbsp;<br />
<strong>JL</strong>  Yeah. The glassy-winged sharpshooter is definitely a concern up here. We find it in nursery stock from time to time, but it hasn&#8217;t actually naturalized. I need to knock on some wood here! But we&#8217;ve been lucky so far.<br />
&nbsp;<br />
<a class="lightbox"  title ="Pinot Gris vine" href="http://reignofterroir.com/wp-content/uploads/2010/07/Pinot-Gris-vine.jpg" title="Pinot Gris vine" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Pinot-Gris-vine-120x160.jpg" alt="" title="Pinot Gris vine" width="120" height="160" class="alignright size-thumbnail wp-image-4462" /></a><strong>JL</strong>  Not an imposing sight after a long wet Spring; but this is the first Pinot Gris planted in the United States. When Dad came up here from Davis he talked somebody into letting him get 160 from the research vineyard there. He planted the cuttings in a temporary plot down in Corvalis &#8216;65. It took him a year to find this spot. And then he dug up the vines he&#8217;d planted in Corvalis and brought them back up here. And this is now their home.<br />
&nbsp;<br />
<em>Do you get a lot of rabbits and wild boar? Deer?</em><br />
&nbsp;<br />
<strong>JL</strong>  No. Back in the day they used to be an issue. But now the deer all have other vineyards to eat. They don&#8217;t pick on us anymore. Even the birds aren&#8217;t the problem they used to be. I think it&#8217;s because there are so many more vineyards, and unfortunately, there is now a lot less habitat for wildlife. It just doesn&#8217;t migrate through much anymore. They used to have on the next hillside over a herd of elk. There were bear sighted in there, cougar and bobcat. The locals shot all the elk. And then they clear-cut the forest that the elk were living in to plant vineyards&#8230; And so we really haven&#8217;t nearly the wildlife anymore. The critters need continuous habitat.  On the top of the hill we get a little deer damage, and a little bit on the very bottom of the vineyard.<br />
&nbsp;<br />
<strong><em>We walk to a block of Chardonnay. Here Jason shows me the diversity of of the vineyard ground cover courtesy of the mower&#8217;s broken snap ring.</em></strong><br />
&nbsp;<br />
<a class="lightbox"  title ="Downslope and diversity" href="http://reignofterroir.com/wp-content/uploads/2010/07/Downslope-and-diversity.jpg" title="Downslope and diversity" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Downslope-and-diversity-120x160.jpg" alt="" title="Downslope and diversity" width="120" height="160" class="alignleft size-thumbnail wp-image-4467" /></a><strong>JL</strong>  Here we&#8217;ve got <a href="http://www.bluestem.ca/panicum.htm" title="panicum"><strong>panicum grass</strong></a>, wild oats, not sure what this is&#8230; 1, 2, 3, 4, 5, 6&#8230; just within this little 6 foot area we&#8217;ve got 6 species of grass. And then we have the broadleaf forbs, here&#8217;s clover&#8230; 1, 2, 3, 4, 5, that&#8217;s <a href="http://en.wikipedia.org/wiki/Lactuca" title="lactuca"><strong>lactuca</strong></a>, 6, 7, 8&#8230;, so 8 different <a href="http://en.wikipedia.org/wiki/Forb" title="forbs"><strong>forbs</strong></a> in this same area. Oh, I forgot the huge one I&#8217;m standing over, 9. And that&#8217;s just today. There is this whole cycle that happens throughout the year as new things come in. So this is a really important part of our viticulture.<br />
&nbsp;<br />
<strong><em>We venture down to the lowest elevation in the vineyard. As if on cue, a female hawk soars overhead. Her cries, clearly audible on my recorder, punctuated our sentences for the next few minutes.</em></strong><br />
&nbsp;<br />
<strong>JL</strong>  All the vineyards around us have been torn out and replanted because of phylloxera. But not ours. We&#8217;re right next to the first vineyard in the state to have it, as far as we know. Yet we&#8217;re still able to hang on to these vines. It&#8217;s present here, but we&#8217;re able to keep it to a dull roar. I think it has a lot to do with the dynamic that we create by having these other plants here.<br />
&nbsp;<br />
<em>And this is something your father practiced from the very beginning&#8230;</em><br />
&nbsp;<br />
<strong>JL</strong>  Yeah. He used to cultivate under the vines. We always left cover between. One other thing he did was occasionally to just mow under the vines. But then he went back to cultivation for a while. When I came back I said let&#8217;s get back to mowing again. I really like that approach. So that is what we&#8217;ve been doing ever since.<br />
&nbsp;<br />
<a class="lightbox"  title ="Bathtub soil" href="http://reignofterroir.com/wp-content/uploads/2010/07/Bathtub-soil.jpg" title="Bathtub soil" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Bathtub-soil-120x160.jpg" alt="" title="Bathtub soil" width="120" height="160" class="alignright size-thumbnail wp-image-4469" /></a>What we need is a friendly gopher to give us a soil sample here&#8230; You can see that we&#8217;ve pretty much got the same stuff here. This soil is getting a little browner. So we&#8217;re basically right at the bathtub ring where the Woodburn soil from the Missoula flood meets the Jory soil. And as we have walk down the row here you can see that we&#8217;ve much more brown here, much more friable. We&#8217;re right in the middle of this little chevron of Woodburn soil that comes up the hill here.<br />
&nbsp;<br />
<strong><em>The skies are overcast, but very still. No shadows are thrown.</em></strong><br />
&nbsp;<br />
<em>So what does this particular cloud configuration suggest? In California we might think rain.</em><br />
&nbsp;<br />
<strong>JL</strong>  It suggests more cussing and praying. (laughs) There might be rain coming but it kind of looks like that all day. So once the clouds have made the jump over the coast range there, they must be rung out enough so as not to drop on us. When we&#8217;ll see rain is when they start to stack up against the Cascades. Then the whole ceiling fills in.<br />
&nbsp;<br />
<strong><em>The hawk&#8217;s cry is relentless. One is circling right above our heads.</em></strong><br />
&nbsp;<br />
<strong>JL</strong>  So you can see where the inspiration for the label came from!<br />
&nbsp;<br />
<em>Can you imagine being out here, working one day and having those hawks screaming; maybe even seeing them mate. A horrifying sight!</em><br />
&nbsp;<br />
<strong>JL</strong>  No kidding! Watch out! And I&#8217;m about to have teenagers in the household. (laughs)<br />
&nbsp;<br />
<em>There&#8217;s a lot of work that&#8217;s been done here&#8230;</em><br />
&nbsp;<br />
<strong>JL</strong>  And to maintain it every year. We visit each one of these vines and tend them by hand between 13 and 14 times. I&#8217;m the closest person to full time in the winery. I don&#8217;t spend nearly as much time there as I&#8217;d like to. But we&#8217;ve got 6 full time people in the vineyard. That shows where are priorities are.<br />
&nbsp;<br />
<em>Are the vineyard folk Spanish speakers in the main?</em><br />
&nbsp;<br />
<strong>JL</strong>  Yes. There are all US citizens. Like I said, our foreman&#8217;s been with us since 1984. Our most recent hire was in 1997. We&#8217;re able to keep people around for a good long time. They know every vine. You don&#8217;t have to go in and look around to figure out what average thing you should do in a block and say, &#8220;Do it this way.&#8221; Because they are so good in understanding each vine individually. They are really farming at a vine to vine level. That&#8217;s ideal.<br />
Then they come into the winery during harvest. I mean, I hire an intern every now and then, but for the most part the work is done by the guys in the vineyard. The winemaking informs the vineyard work. The vineyard work informs the winemaking. It&#8217;s a really great closed cycle for the people in the vineyard to also to be making the wine.<br />
&nbsp;<br />
<em>Do they have healthcare?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="SALUD" href="http://reignofterroir.com/wp-content/uploads/2010/07/SALUD.jpg" title="SALUD" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/SALUD-160x101.jpg" alt="" title="SALUD" width="160" height="101" class="alignleft size-thumbnail wp-image-4471" /></a><strong>JL</strong>  Oh, yeah. We give them full benefits. We do hire temporary work during the year, and a lot of the wineries in Oregon have gotten together to form a group called <a href="http://www.saludauction.org/index.html" title="SALUD"><strong>SALUD</strong></a> which is a non-profit dedicated to providing healthcare for the more transient portion of the workforce. There are mobile clinics that come out to the vineyards. If people have issues they are taken care of. We had an open heart surgery completely paid for by SALUD last year, as well as just dental and visual, and cholesterol, you know, just regular check-ups.<br />
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<strong><em>We turn to make our way back up the slope.</em></strong><br />
&nbsp;<br />
<a class="lightbox"  title ="South Block rows." href="http://reignofterroir.com/wp-content/uploads/2010/07/South-Block-rows..jpg" title="South Block rows." rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/South-Block-rows.-120x160.jpg" alt="" title="South Block rows." width="120" height="160" class="alignright size-thumbnail wp-image-4475" /></a><strong>JL</strong>  In 1979 a friend of my Dad&#8217;s who lived in Burgundy encouraged him to send her some bottles of wine for her to enter into an <a href="http://en.wikipedia.org/wiki/Wine_Olympics" title="wine olympics"><strong>international wine competition</strong></a>. Dad looked around his cellar, and the Pinot Noir he was really proudest of came from 10 rows of vines down here at the bottom of the vineyard. He called it the South Block. He made his first dedicated South Block cuvée in 1975. These are the rows. It&#8217;s all Wädenswil clone. This is the Pinot I was talking about that tends to be a little more floppy, need more support.<br />
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<em>I noticed in the winery, in the tasting room, there was a Pinot Meunier. Where does that fruit come from?</em><br />
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<strong>JL</strong>  Right here. We have a tiny block, just a few rows.<br />
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<em>Have you ever thought of playing around with a sparkler?</em><br />
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<strong>JL</strong>  I&#8217;d like to. I&#8217;ve got the base wines in barrel, a rosé Pinot Meunier we made last year, it was our 40th harvest. i thought, well, we&#8217;ll do something fun and commemorative. But I don&#8217;t quite know how to go from the base wine phase to the sparkling wine phase in anything less than an industrial level. I need to talk to somebody who understands sparkling wine production on a smaller scale. If you know of anybody, I&#8217;d appreciate it.<br />
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<em>I know a couple of people I could write.</em><br />
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<a class="lightbox"  title ="cluster analysis" href="http://reignofterroir.com/wp-content/uploads/2010/07/cluster-analysis.jpg" title="cluster analysis" rel="lightbox[4441]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/cluster-analysis-160x120.jpg" alt="" title="cluster analysis" width="160" height="120" class="alignleft size-thumbnail wp-image-4482" /></a><strong>JL</strong>  So our first question here is how many of these are going to bloom. We can, with the kind of weather we&#8217;ve been having, and in spite of making sure we&#8217;re on top of the spray, we can get mildew development underneath the cap that will cause the berry to shrivel. Everything here looks really healthy and green, so I&#8217;m feeling pretty positive about this. But often by this time of the year these caps are starting to brown off and split at the bottom. They&#8217;ll start to fall away; that&#8217;s when pollination starts to happen. These caps can come off and we&#8217;ll have rain that totally blocks pollination. We can end up with 30% of the berries on this cluster actually setting fruit. So we wait to make any decisions about thinning until then.<br />
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<em>Oddly, I&#8217;m reminded of a conversation I recently had with Ken Burnap, the founder of Santa Cruz Mountain Vineyard. I adore that man. In any event, he told me about Randall Graham stealing canes from the vineyard of Romanée-Conti and smuggling them into the US in his dirty socks.</em><br />
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<strong>JL</strong>  I have a theory. Everybody in Oregon seems to have a row or two of a Romanée-Conti suitcase clone.<br />
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<em>You&#8217;re kidding! It&#8217;s like most Americans have a  Native American background?</em> (laughs)<br />
&nbsp;<br />
<strong>JL</strong>  Exactly! But I&#8217;ve never heard of anybody actually making a wine from those canes decent enough so that they would graft over a bunch of stuff to it. You know? My theory is that at Romanée-Conti all around the edges of their vineyards they plant the crappiest Pinot clone they can find just to sandbag all the vintners coming in there to steal the cuttings!<br />
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<em>Oh, that&#8217;s funny. You might be right!  What do you think about wine blogger, by the way?</em><br />
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<strong>JL</strong>  What I love blogging in general is that it has really decentralized the power structure of how people think about wine. This is important. Everybody&#8217;s a critic, that&#8217;s fine. At least everybody is thinking about it and not taking everything without analysis from an accepted mouthpiece. I really support that. It&#8217;s a refreshing change. I think it&#8217;s rocked the established media back on its heels and made it be more responsive and thoughtful to its readership and to the wines they&#8217;re tasting.<br />
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<strong><em>We arrive back at the car to return to McMinnville. The hawk begins to more loudly exult as though it alone had driven us from the vineyard.  My conversation with Jason continues on for another two hours. He is a very generous man. A talented man. A happy family man. Not sure there is anything more to say.</em></strong><br />
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<strong><em>Admin</em></strong> </p>
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		<title>Jack Keller On America&#8217;s Indigenous Grape And Fruit Wines</title>
		<link>http://reignofterroir.com/2010/07/18/jack-keller-on-americas-indigenous-grape-and-fruit-wines/</link>
		<comments>http://reignofterroir.com/2010/07/18/jack-keller-on-americas-indigenous-grape-and-fruit-wines/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 00:14:21 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Tasting Notes]]></category>
		<category><![CDATA[Wine & Politics]]></category>
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		<description><![CDATA[Taken by a couple of articles that have recently appeared in the Palate Press on both the history and the commercial potential for American indigenous grape varieties, I did what anyone would do: I turned to Jack Keller, author of the site Winemaking, and perhaps the net&#8217;s first fermented beverages blog, Jack Keller&#8217;s WineBlog. Though [...]]]></description>
			<content:encoded><![CDATA[<p>Taken by a <a href="http://palatepress.com/author/david-brown/" title="America's grapes"><strong>couple of articles</strong></a> that have recently appeared in the <a href="http://palatepress.com/" title="PP"><strong>Palate Press</strong></a> on both the history and the commercial potential for American indigenous grape varieties, I did what anyone would do: I turned to Jack Keller, author of the site <a href="http://winemaking.jackkeller.net/" title="Winemaking"><strong>Winemaking</strong></a>, and perhaps the net&#8217;s first fermented beverages blog, <a href="http://winemaking.jackkeller.net/wineblognew.asp" title="WineBlog"><strong>Jack Keller&#8217;s WineBlog</strong></a>. Though humility forbids him from saying it, I have no problem calling him one of America&#8217;s leading voices on all things fermentable. And as an accomplished, award-winning home winemaker, he brings to the discussion his considerable experience with the making of <a href="http://en.wikipedia.org/wiki/Fruit_wine" title="fruit wines"><strong>fruit</strong></a>, grape, dandelion, even grass wines! He is a terrific resource for information and knowledge, both the arcane and the indispensable. The Michael Broadbent, if you will, of our indigenous and fruit wines. For our purposes here, he sheds significant light upon the questions I put to him.<br />
&nbsp;<br />
In addition to visiting his websites, for more information please see my <a href="http://reignofterroir.com/2008/10/06/jack-keller-the-nets-first-wine-blogger-pt-2/" title="link"><strong>interview</strong></a> with the gentleman from the Fall of 2008.<br />
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<strong>1)</strong>  <em>Would you say a bit about the historical eclipse of America&#8217;s indigenous grape varieties by Vitis vinifera?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="JKOval" href="http://reignofterroir.com/wp-content/uploads/2010/07/JKOval.jpg" title="JKOval" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/JKOval.jpg" alt="" title="JKOval" width="159" height="189" class="alignright size-full wp-image-4405" /></a><strong>Jack Keller</strong>  Ken, from the earliest days, I think every generation of Europeans who came to America brought with them a memory of wine that was formed almost exclusively around their homeland&#8217;s varieties of V. vinifera.  It was and still is, after all, the overwhelmingly dominant grape on the western half of the Eurasian landmass and by import throughout North and South Africa, Australia, South America, and the Golden State.  Sure, the more common among the immigrants possibly also had experience with elderberry, greengage, apple, blackberry and other homemade country wines, but there wasn&#8217;t really anything in Europe equivalent to the vast numbers of American native grapes.<br />
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With a V. vinifera memory, immigrants were of course disappointed in the very different flavors obtained from wild American grapes.  However, the old expression &#8220;any port is welcome in a storm&#8221; also applies to wine.  Oddly flavored wine was vastly preferred to no wine at all.  Besides, for those who were born in American or came here very young, they had no memory of V. vinifera, American grapes made perfectly acceptable wine.  Until, that is, the second half of the twentieth century, when Madison Avenue began to tell us what was and what wasn&#8217;t acceptable.<br />
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<a class="lightbox"  title ="Vitis_silvestris____________04_08_2006_1" href="http://reignofterroir.com/wp-content/uploads/2010/07/Vitis_silvestris____________04_08_2006_1.jpg" title="Vitis_silvestris____________04_08_2006_1" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Vitis_silvestris____________04_08_2006_1.jpg" alt="" title="Vitis_silvestris____________04_08_2006_1" width="133" height="200" class="alignleft size-full wp-image-4407" /></a>The wild grape of Europe, V. sylvestris, is somewhat analogous to American grapes in that both are dioecious, bearing male and female flowers on separate plants.  If you walk through the forests of America where grapes grow, you see many vines that are male and devoid of fruit.  V. vinifera, with hermaphroditic flowers, clearly would be favored in the garden or on the farm for that reason alone.  But that is but a bonus.  The real draw to V. vinifera is the generally superior flavors of the juice and it&#8217;s fermented byproduct over any other grape species on the planet.  Even an inferior V. vinifera variety is unquestionably superior to the best V. monticola, V. mustangensis, V. acerifolia, V. arizonica, V. girdiana, V. vulpina, V. cinerea, etc.  While one can get used to wines from these grapes, they are certainly not the best of the American native species.<br />
&nbsp;<br />
The better American indigenous species, V. labrusca, V. aestivalis, V. riparia, and even V. rotundifolia have all produced some outstanding varieties.  But, with the exception of V. rotundifolia (muscadine), the vast majority of the commercially successful &#8220;American&#8221; grapes all seem to have a little V. vinifera in their genes.  Concord, Catawba, Alexander, Niagara, Delaware, Norton (or Cynthiana, if you prefer), and Ives are but a few that have had long lasting commercial success, and all but one of those had a European pollinator in its distant past.  And then there are the muscadines &#8212; Scuppernong, Noble, Scarlett, Nesbitt, Summit, Carlos, Ison, Magnolia, Tara, and so on.<br />
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Certainly you can say these wines have been eclipsed by V. vinifera wines, but they were never in the same league at all.  Even so, they have their place.  Personally, I would prefer a good Ives Noir to an average V. vinifera, and there are a lot of average V. vinifera wines out there.<br />
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<strong>2)</strong>  <em>Tell us something of the quality of wines the home winemaker can achieve with both vinifera and native grapes, but also of various fruits.</em><br />
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<strong>JK</strong>  I have been judging home wine competitions for a long time.  I distinctly remember the first homemade wine I ever scored a perfect 20 (out of 20 possible).  It was a black raspberry with a little elderberry in it, and it was superb.  The beauty of that wine was that had I not known I was drinking a black rasp with elder, I&#8217;d have thought I was drinking a very well made Zinfandel.<br />
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<a class="lightbox"  title ="250px-MustangGrape1128" href="http://reignofterroir.com/wp-content/uploads/2010/07/250px-MustangGrape1128.jpg" title="250px-MustangGrape1128" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/250px-MustangGrape1128.jpg" alt="" title="250px-MustangGrape1128" width="250" height="202" class="alignright size-full wp-image-4409" /></a>The best wines I have personally ever made were almost all non-grape wines &#8212; dandelion, Marion blackberry, Key lime, Loganberry, black currant, pomegranate, mangosteen, black raspberry, Boysenberry, cherry, and (you&#8217;re not going to believe this&#8230;) beet.  Oh, I&#8217;ve made more than a few unforgettable grape wines too, but I like to field blend indigenous grapes and produce something no one has ever tasted before.  Probably my very best was a blend of V. mustangensis, V. cinerea var. helleri, V. monticola, and V. vulpina, and it was smooth but crisp and utterly delicious.  I could never make it again because I just filled the press with what I had, but of course I&#8217;ll try.<br />
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Having said all of that, I am not the best home winemaker I know.  I think I am pretty good, but I know people who make wines that put mine to shame.  I consider it an achievement when I can steal a Best of Show or Grand Champion from them.<br />
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I think some of the best wines and worse wines I have ever tasted were made from the same fruit or berries.  You can make an absolutely delightful wine from peaches, for example, but if your method is inappropriate or you use under-ripe fruit or simply not enough fruit it can be worse than bad.  The best eating plums you can find might make pitiful wine, but a bucket full of small, tart, wild sand plums can be transformed into the most delicious wine you have tasted.  The same can be said of grapes.  The best table grapes generally make poor wine.  Have you ever eaten a bunch of Cabernet Sauvignon grapes?  Not very appealing, but oh, what wine!<br />
&nbsp;<br />
Native grapes present similar challenges.  Many have unusual aromas or flavors associated with their species.  These are not necessarily disagreeable, although they might be, but they certainly are unusual.  Every winemaker knows that the wine almost certainly will not taste like the fruit from which it was made, but it will carry certain characteristics of the fruit into the wine.  Learning what will and what will not be carried into the wine is one of the skills that separate really good winemakers from the rest.  Put another way, knowing what the ingredients will taste like when combined and then baked or cooked is what separates chefs from mere cooks.<br />
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V. vinifera varieties present the same problem, but we have tens of thousands of examples of finished product from which to learn.  With most native grapes and a lot of different fruit, you have to make the wines to learn what is possible and what is not.  Learning how to manipulate what nature offers so as to bring out desirables while shedding, masking or neutralizing undesirables is what turns the average chef into the master craftsman.<br />
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I guess what I am trying to say is that the potential quality of native grape wines is really dependent on the winemaker&#8217;s skills.  The same can be said of V. vinifera wines, but most viniferas are much more forgiving than are the natives.  You have to be a pretty bad winemaker to screw up a batch of Merlot, but you have to be a pretty good winemaker to coax a good wine out of V. mustangensis or V. rupestris.<br />
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Country wines present different challenges, but these are basically challenges of ingredient selection and chemistry, solved by a combination of knowledge and good winemaking techniques.  Just as tart plums make better wine than most table plum cultivars, tart cider apples make far superior wine than do sweet eating apples.  You have to select the right ingredients and then work with the chemistry that comes with them.  The results can be both surprising and delightful.<br />
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<a class="lightbox"  title ="220px-Cranberry_bog" href="http://reignofterroir.com/wp-content/uploads/2010/07/220px-Cranberry_bog.jpg" title="220px-Cranberry_bog" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/220px-Cranberry_bog.jpg" alt="" title="220px-Cranberry_bog" width="220" height="145" class="alignleft size-full wp-image-4410" /></a>If you&#8217;ve ever eaten raw cranberries, the idea of making wine from them might seem like a waste of time and effort.  But the truth is that cranberry wine served in a blind tasting will be mistaken for grape wine &#8212; usually white Zinfandel &#8212; almost every time.  Few other fruit or berry wines will do this, but the beauty is what each actually tastes like once fermented.  Banana wine will not taste like banana unless the winemaker adds banana extract, in which case it will taste like adulterated banana wine.<br />
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The things to remember with country wines is that they are not grape wines, should never be compared to grape wines, and should be judged by what they present &#8212; not what you expect.  My wife and I were in a little winery outside of Kalamazoo and we were luxuriating in the enjoyment of one of the best cherry wines we&#8217;d ever tasted when a woman complained in a very loud, shrill voice, &#8220;This doesn&#8217;t taste like any wine I&#8217;VE ever tasted!&#8221;  You can go through life complaining and being unhappy or you can just relax and enjoy the moment.<br />
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What I love about home winemakers is that they experiment.  It doesn&#8217;t always work out for the better, and folks with good manners will never let their failures cross the lips of a guest.  But those successes, those are where the next greatest thing might be found.  My wife&#8217;s favorite wine is a wine I learned how to make from Martin Benke called Key Lime-A-Rita, which is basically fermented Key Limeade and Triple Sec, and yes, it tastes more like a Margarita than a wine.  Some winemaker down in Florida is going to read my blog one day, give Key Lime-A-Rita a try, and sell a thousand cases.<br />
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<strong>3)</strong>  <em>What are the indigenous varieties which show the greatest promise for commercial success?</em><br />
&nbsp;<br />
<strong>JK</strong>  Down here in Texas we have a native grape called mustang that is probably the worst tasting grape you&#8217;d never want to try, but good winemakers have been making some terrific wines from that sucker for generations.  Mustang is a real challenge, but if you can make good wines from that grape you can probably make exceptional wines out of anything else.  I&#8217;m not saying mustang has great commercial promise, but at least two wineries in Texas sell an awful lot of it.<br />
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The reason I mentioned mustang first off is to make clear that a good winemaker can make good wine out of any grape.  The problem with many indigenous grapes is that they bear too little fruit to be commercially viable or are too vigorous to be controlled in a vineyard setting.  Those that bear well and can be managed on the trellis have largely been exploited in breeding programs or in niche markets.<br />
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<a class="lightbox"  title ="LenoirDrawing" href="http://reignofterroir.com/wp-content/uploads/2010/07/LenoirDrawing.jpg" title="LenoirDrawing" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/LenoirDrawing.jpg" alt="" title="LenoirDrawing" width="200" height="343" class="alignleft size-full wp-image-4421" /></a>There are a lot of old grapes &#8212; heirloom varieties, if you will &#8212; that were once popular but would now be extinct if not for a few breeders, memorial vineyards, enthusiasts, and the clonal germplasm repositories at Geneva, NY and Davis, CA.  The ones I am referring to are mostly hybrids of the native species, but some do indeed have at least some V. vinifera genes.  From this vast storehouse are some exceptional grapes that make exceptional wines, but would you plant a few acres of Herbemont, <a href="http://vintagetexas.com/blog/?p=323" title="lenoir"><strong>Lenoir</strong></a>, Hidalgo, Ives, Brilliant, Lindley, Elvira, Blondin, Clinton, Elvicand, Valhallah, Hopkins, Bailey, Husmann, Munson, or XLNTA when customers are still asking for Merlot?  It would take a gutsy person to do so, but there are some such folks out there.  I have tasted commercial wines of most of these grapes (still looking for Elvicand and Hopkins).  Most of these grapes will grow fine down here in the <a href="http://www.wineinstitute.org/initiatives/issuesandpolicy/piercesdisease" title="PD"><strong>Pierces Disease</strong></a> belt (PD), where V. vinifera bears two crops before dying.<br />
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<a class="lightbox"  title ="Val Verde logo" href="http://reignofterroir.com/wp-content/uploads/2010/07/Val-Verde-logo1.jpg" title="Val Verde logo" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Val-Verde-logo1-160x46.jpg" alt="" title="Val Verde logo" width="160" height="46" class="alignright size-thumbnail wp-image-4413" /></a>The oldest continuously operated winery in Texas is <a href="http://www.valverdewinery.com/" title="Val Verde"><strong>Val Verde Winery</strong></a> in Del Rio.  Their flagship grape is Lenoir, a.k.a. Black Spanish, and they make a darned good table wine and a highly respected (and a bit pricey) port from this grape.  They also make a half-dozen V. vinifera wines, but I would bet my soul that they buy that juice from some place where those grapes will grow.  And that&#8217;s okay.  They have to compete, and even though Robert Parker is never going to mention Val Verde Winery (they grow that Lenoir grape!), he does seem to mention all the other wines they sell and that works in their favor.<br />
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The truth is that I don&#8217;t really know which indigenous species or varieties show the greatest promise for commercialization, but there is some good potential out there.  I prefer the blends to the varietals in both vinifera and indigenous wines, so I am only limited by what I can find out there.<br />
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<strong>4)</strong>  <em>I believe the time is ripe for the expansion of fruit wines into the market, still and sparkling. As with crafted beers, there is a commercial niche high quality fruit wines can create. Your thoughts?</em><br />
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<strong>JK</strong>  Ken, I think the expansion is well under way.  In certain portions of Illinois, Michigan, Wisconsin, Ohio, Pennsylvania and New York, every other winery offers a stable of fruit and berry wines, both still and sparkling.  I was amazed how good sparkling cherry and raspberry can be.  It had simply never occurred to me to make these wines.<br />
&nbsp;<br />
Throughout the South you will find many, many commercial wineries offering wines from every fruit grown regionally, including pawpaw, mayhaw, huckleberry, blueberry, elderberry, all varieties of blackberry, currants, star fruit, Clementines, and so on.<br />
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Just recently a friend of mine living in the Sierras above Oroville commented on a winery in Chico that makes blackberry, cherry, cranberry, and elderberry wines, as well as a dry mead he likes.<br />
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<a class="lightbox"  title ="casa de fruta logo" href="http://reignofterroir.com/wp-content/uploads/2010/07/casa-de-fruta-logo.jpg" title="casa de fruta logo" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/casa-de-fruta-logo-160x29.jpg" alt="" title="casa de fruta logo" width="160" height="29" class="alignleft size-thumbnail wp-image-4415" /></a>When I lived in San Francisco, on my jaunts down home to San Bernardino I always stopped at a place in Pacheco Valley called <a href="http://www.casadefruta.com/" title="casa de fruta"><strong>Casa de Fruta</strong></a> and picked up a few bottles of pomegranate, raspberry and apricot wines.  When down your way, I always tried to stop at Chaucer&#8217;s Winery in Soquel, CA, and pick up a bottle of Olallieberry wine, arguably the best blackberry that ever grew, and a bottle of raspberry mead.<br />
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I think the wines have been here for a long time.  What has happened, though, is that the commercial wine world, especially in California, is 99.9% invested in V. vinifera and that is what rules the roost.  Wine writers perpetuate the &#8220;If it isn&#8217;t vinifera, it isn&#8217;t wine&#8221; mantra by completely ignoring non-vinifera and non-grape wines.  In the PD belt of the South, where V. vinifera vines only survive for 3-5 years, non-vinifera grapes are widely grown and their wines widely consumed.  Indeed, muscadine is the grape of the South, and people who drink muscadine have no problem with fruit wines.<br />
&nbsp;<br />
<strong>5)</strong>  <em>What are the cultural, practical and gustatory obstacles to the commercial success of fruit and non-vinifera wines?</em><br />
&nbsp;<br />
<strong>JK</strong>  I think there are few gustatory obstacles.  Yes, cherry wines will never taste like any wine that rude woman in Kalamazoo has ever drank, but every good cherry wines tastes, well, good.  And if truth be told, I have never met a person that didn&#8217;t like blackberry wine.  But, if you don&#8217;t like fruit, well, then you might want to stick to beer.<br />
&nbsp;<br />
On a practical level, the shelf life of fruit wines is comparatively short.  If they don&#8217;t sell quickly, they probably won&#8217;t sell.  But fruit wines are almost always shoved into the corner with the lowest traffic in the store because the big money controls the high traffic areas.  You have to go looking for fruit wines to even find them, and you won&#8217;t go looking if you don&#8217;t know they are there.  When is the last time you saw an ad or commercial &#8212; or just a mention in a movie or TV series &#8212; for a fruit or berry wine?<br />
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So that brings us to the cultural obstacles.  I think most of the above is relevant here, from Robert Parker and all the Parker-wannabes, to the farmer who isn&#8217;t going to take a chance on a vine that will grow but which almost no one still living has ever heard of.  The truth is that it is a V. vinifera wine world and in America it is all influenced by two or three small valleys in northern California.<br />
&nbsp;<br />
I talked to a grower 12-14 years ago who was losing all his vines to Pierces Disease.  He asked the agricultural extension agent, who was there at that moment, when was someone going to put some real money into solving the PD problem.  The agent said, &#8220;When PD reaches California the money will flow.&#8221;  He was right.  PD has reached California and there are big bucks flowing into PD research.  But that too is part of the cultural obstacle.  PD wasn&#8217;t a problem as long as it was just wiping out mom and pop vineyards in the South.  But when it threatens Big Wine&#8217;s vineyards, then it becomes worthy of notice.<br />
&nbsp;<br />
Now, it may just turn out that there isn&#8217;t a solution to PD.  If that comes to past (and I sincerely hope that it doesn&#8217;t), then all those native hybrids I mentioned earlier will start looking really good because many of them are PD tolerant and some are outright resistant. Andy Walker and many others at UC-Davis and elsewhere are looking into that resistance and the genes that may be responsible for it.  Until the actual genes responsible are identified and spliced, the next best approach is to cross-breed resistance from the natives into V. vinifera.  Once you do that, you then cross back to vinifera repeatedly until you have just enough residual resistance to protect the vinifera without messing up the flavor too much with that pesky American muck.  It&#8217;s a perfectly understandable approach.  Another approach would be to simply plant Lenoir, or Herbemont, or Bailey, or&#8230;.<br />
&nbsp;<br />
<a class="lightbox"  title ="muscadines_carlos" href="http://reignofterroir.com/wp-content/uploads/2010/07/muscadines_carlos.jpg" title="muscadines_carlos" rel="lightbox[4402]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/muscadines_carlos.jpg" alt="" title="muscadines_carlos" width="250" height="188" class="alignright size-full wp-image-4418" /></a>Having spent megatons of money convincing Americans that they are mere commoners if they don&#8217;t drink toasted oaked Chardonnay, it would be, well, insincere &#8212; would it not? &#8212; to retrain the palate to like something less noble.  God forbid we should stoop to anything so low as Carlos muscadine, persimmon wine or &#8212; dare I say it? &#8212; Key Lime-A-Rita.<br />
&nbsp;<br />
<em>So, bottom line, my interest is in the clear-headed promotion of commercial alternatives to Vitis vinifera. I have enjoyed a number of pear and apple-based wines recently, and was blown away by the quality. It seems to me that the success of off-dry Rieslings, for example, the dumbing down, the homogenization of vinifera wines, especially at lower price points (the Two Buck Chuck Effect!), combined with new marketing niches now possible because of the revolution of crafted beers, all dovetail into new opportunities for non-vinifera expressions.</em><br />
&nbsp;<br />
<strong>JK</strong>  Ken, I couldn&#8217;t agree more with your last opinion.  Despite the best efforts of Big Wine to dictate what we should like, the truth is that not all people are sheep.  You can burn out on any taste after a while.  The success of all those soft drinks on the cola aisle is based on the fact that people get tired of Coke or Pepsi or 7-Up all the time.  The same is true of wines.  But I fear Big Wine is trying to control that desire for diversity.<br />
&nbsp;<br />
Take, for example, <a href="http://www.arbormist.com/" title="Arbor Mist"><strong>Arbor Mist</strong></a>&#8217;s fruit flavored vinifera wines.  I counted 11 different flavors the other day at the market, and their success validates your instincts.  There is a niche out there for fruit wines and Arbor Mist is jumping in to fill it.  But why not sell the real fruit wine?  Why flavor Merlot with blackberry when you could sell blackberry wine?  The truth probably has something to do with a glut of grapes on the market.  Merlot is cheap.  If it wasn&#8217;t, there wouldn&#8217;t be a Two-Buck Chuck Merlot.<br />
&nbsp;<br />
Now, I do understand why there is at least some grape in most fruit wines.  Having made the real McCoy of every wine Arbor Mist offers, I will be the first to point out that most fruit wines are light in body.  I myself usually add about 12-20% grape juice by volume to my fruit musts to thicken that lightness.  But the difference between adding fruit flavors to vinifera wines or vinifera to fruit wines actually is significant.  Arbor Mist Peach Chardonnay tastes too peachy, like that banana wine adulterated with banana extract.  The consumer who tastes it and then tastes an excellent, real peach wine may well be disappointed in the real thing. Arbor Mist is tricking the consumer into tasting what he or she expects peach wine to taste like rather than presenting the real flavor of peach wine.  This, in the long run, may well work against the real fruit wine producers.<br />
&nbsp;<br />
You mentioned the Two-Buck Chuck Effect on pricing;  let&#8217;s call this the Arbor Mist Effect on flavor expectations.  The former has been positive for the consumer.  The latter is just deception.  Deception may be profitable and it may taste good, but it&#8217;s still deception.  It is important to remember that whenever deception is practiced, someone gets hurt.  In this case, it is probably the real fruit winemakers who suffer.  The niche they belong in is being largely filled by Big Wine (Arbor Mist is owned by Constellation Brands, the largest wine company in the world) and manipulated so that many consumers will reject real fruit wines as &#8220;lacking flavor.&#8221;<br />
&nbsp;<br />
I&#8217;d love to be wrong.  I don&#8217;t think Arbor Mist will steal established customers away from fruit wine producers unless it is on the pricing level, but it probably will absorb the bulk of new customers turning to &#8212; what did you call it? &#8212; &#8220;non-vinifera expressions&#8221;?  But of course they satisfy the change with more vinifera.  The fruit wine producers may not lose customers, but they certainly won&#8217;t gain the many new customers they might have.<br />
&nbsp;<br />
I really don&#8217;t know where all of this is going, but it worries me.  If there were suddenly a demand for Norton, would Big Wine plant Norton, buy established wineries producing Norton, or follow the Arbor Mist model and sell Merlot with Norton flavoring added?  It&#8217;s anyone&#8217;s guess.<br />
&nbsp;<br />
<em>Great thanks for your reflections on what promises to be a lively cultural conversation in the coming years.</em><br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>The Quiet Man, Jason Lett of The Eyrie Vineyards, pt.1</title>
		<link>http://reignofterroir.com/2010/07/16/the-quiet-man-jason-lett-of-the-eyrie-vineyards-pt-1/</link>
		<comments>http://reignofterroir.com/2010/07/16/the-quiet-man-jason-lett-of-the-eyrie-vineyards-pt-1/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 08:49:00 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Winemakers]]></category>
		<category><![CDATA[Wineries]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4370</guid>
		<description><![CDATA[I was on my way to the noisy world of the Wine Bloggers Conference in Walla Walla, Washington. Two stops were planned along the way: Parducci in Ukiah, Mendocino County, and The Eyrie Vineyards in McMinnville, Oregon. Neither destination would disappoint. Indeed, each in its own way would be a revelation. Let me explain&#8230;
&#160;
Jason Lett [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="The Eyrie Vineyards logo" href="http://reignofterroir.com/wp-content/uploads/2010/07/The-Eyrie-Vineyards-logo.jpg" title="The Eyrie Vineyards logo" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/The-Eyrie-Vineyards-logo.jpg" alt="" title="The Eyrie Vineyards logo" width="191" height="127" class="alignright size-full wp-image-4378" /></a>I was on my way to the noisy world of the <a href="http://winebloggersconference.org/america/" title="WBC"><strong>Wine Bloggers Conference</strong></a> in Walla Walla, Washington. Two stops were planned along the way: <a href="http://www.parducci.com/" title="Parducci"><strong>Parducci</strong></a><a href="http://"></a> in Ukiah, Mendocino County, and <a href="http://www.eyrievineyards.com/journal/" title="Eyrie"><strong>The Eyrie Vineyards</strong></a> in McMinnville, Oregon. Neither destination would disappoint. Indeed, each in its own way would be <a href="http://reignofterroir.com/2010/06/21/parducci-building-the-future/" title="a revelation"><strong>a revelation</strong></a>. Let me explain&#8230;<br />
&nbsp;<br />
Jason Lett would never claim that he possesses a near-encyclopedic winemaking knowledge. It is irrelevant to his mission of crafting some of the finest wines made in the US. What he <em>does</em> know of winemaking has come, I would argue, from two equally important and complementary sources: his father, the legendary <a href="http://www.eyrievineyards.com/journal/?p=578" title="David Lett"><strong>David Lett</strong></a>, and Jason&#8217;s own explorations, his university training, the experience gained from producing his first label, <a href="http://www.blackcapwine.com/pages/1/index.htm" title="BlackCap"><strong>Black Cap</strong></a>, and that he assumed responsibilities for winery and the viticulture in 2005.<br />
&nbsp;<br />
Yet it must be difficult to grow up the son of a legend. How to find your own way? After all, a father has his ways and methods, he holds onto his truths with a firm hand. What the son first learns is how to do things the <em>right</em> way. Much later comes a son&#8217;s wisdom to do things <em>his</em> way. This is both homage and the only way forward. If I may be permitted a possibly undeserved familiarity, Jason&#8217;s quiet confidence tells me that <a href="http://www.eyrievineyards.com/journal/" title="The Eyrie"><strong>The Eyrie Vineyard</strong></a>s&#8217; second iteration will continue to produce wines not only consistent with its historically exemplary standards, but will excel. And since 2005 Jason has not missed a beat. As he said to me, &#8220;Even the clamp on a hose, if not properly tightened, can affect the wine. There are hundreds of things to consider.&#8221; What he did not say was that such a refined, intimate winemaking knowledge was <em>his</em>. But, humility aside, it is.<br />
&nbsp;<br />
<a class="lightbox"  title ="Jason Lett 1" href="http://reignofterroir.com/wp-content/uploads/2010/07/Jason-Lett-1.jpg" title="Jason Lett 1" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Jason-Lett-1-300x225.jpg" alt="" title="Jason Lett 1" width="300" height="225" class="alignleft size-medium wp-image-4381" /></a>A brief gloss on <a href="http://www.eyrievineyards.com/journal/" title="Eyrie"><strong>The Eyrie Vineyards</strong></a>: All of there vines are on their own rootstocks, including David Lett&#8217;s original plantings from 1965. It must add something to the taste of the wine. Hard to say. It may be that American rootstocks used for grafting express subtle distinctions in their rooting systems as opposed to varieties growing on their own.<br />
&nbsp;<br />
Organic from the beginning, The Eyrie Vineyards are not irrigated, forcing roots deeper. (About this readers may learn more in part 2.) Oak is of particular disinterest. Chardonnay sees around 3% new oak. Jason is looking for only for a little help with color. The rule is that the fruit is never to be outshone by wood. To this end Eyrie continues to use barrels decades old. More, The Eyrie Vineyards is the expression of <a href="http://www.eyrievineyards.com/journal/?page_id=4" title="four properties"><strong>four properties</strong></a> that range in elevation from 200 to 900 feet, all in the Dundee Hills. <a href="http://www.dundeehills.org/soil.htm" title=Jory soil"><strong>Jory soils</strong></a> dominate. They are composed of a lighter red clay and differ in important ways from <a href="http://www.cmug.com/chintimp/Willamette.vineyards.htm" title="Willakenzie"><strong>Willakenzie</strong></a>, a richer soil, heavier clay. Though phylloxera was introduced to the Dundee Hills in the &#8217;80s, it has never been a problem for Eyrie. The thought is that this is because they don&#8217;t rototill. Phylloxera seems to need rototilling to expand its range. Native organic flora encouraged at Eyrie includes weeds as they are part of the local ecosystem; yet they are kept in control because of the flourishing region-specific biodiversity growing alongside. Again, all of this will be learned in part 2.<br />
&nbsp;<br />
For those traveling near McMinnville, Oregon, take an hour out of your day to visit The Eyrie Vineyards tasting room which may be found at 935 NE 10th Ave. Full details may be found <a href="http://www.dundeehills.org/eyrie.htm" title="Eyrie tasting room specifics"><strong>here</strong></a>.<br />
&nbsp;<br />
A final note: Special thanks to Ben, a resourceful individual working for <a href="http://www.hertz.com/rentacar/reservation/gaq/index.jsp?targetPage=reservationOnHomepage.jsp" title="Hertz"><strong>Hertz</strong></a> in Medford. In addition to rescuing stranded motorists, he is a home beer brewer. Should his product finally come to market, I&#8217;ll be first in line.<br />
&nbsp;<br />
<strong>In The Winery</strong><br />
&nbsp;<br />
Before heading out to the vineyards, Jason shows me his parents&#8217; original barrel room, the greater space in which the tasting room is situated.<br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>What was this building originally?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="original barrel room" href="http://reignofterroir.com/wp-content/uploads/2010/07/original-barrel-room.jpg" title="original barrel room" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/original-barrel-room-160x120.jpg" alt="" title="original barrel room" width="160" height="120" class="alignleft size-thumbnail wp-image-4383" /></a><strong>Jason Lett</strong>  Some gal showed up one day and told me it was a originally a Hershey&#8217;s chocolate plant during the Second World War. This is the first room that my folks occupied, back in 1970. They had plans drawn up for a winery to be built on the hillside overlooking the vineyard. But no bank would loan them any money because they were just a couple of crazy kids. So they found this place. It was vacant at the time. It was a perfect winery. There are two layers of cork in the walls and ceiling. There used to be windows but my dad blocked them up. He wanted to create the dynamics of a cave in here. It is very cool in here. The thermal mass in this building is the wine itself. There are 10,000 gallons of thermal mass in here. That keeps the temperature low. And the concrete floor.<br />
&nbsp;<br />
<em>All the barrel cleaning is done in here? And the waste water, how is that treated?</em><br />
&nbsp;<br />
<strong>JL</strong>  Yes, we clean the barrels here. The city of McMinnville invested a lot of money about 10 years ago in a processing plant to handle the stuff and get it back downstream in a good condition.<br />
&nbsp;<br />
<em>Did the city build it with the wine industry in mind?</em><br />
&nbsp;<br />
<strong>JL</strong>  No, it was for the capacity of the town. But they over-built it. A lot of the towns around here didn&#8217;t have the foresight. It&#8217;s a good place to have a winery just from a green perspective. You know, the streets are already here, the water infrastructure is already here; we take the chlorine out of the water with a big charcoal filter; the three-phase comes in on the wire; we don&#8217;t have to drop a big infrastructure onto farmland in order to make wine here. The infrastructure is already here. From a green perspective wineries should probably be built in town.<br />
&nbsp;<br />
<a class="lightbox"  title ="an 'S' sub 30 barrel" href="http://reignofterroir.com/wp-content/uploads/2010/07/an-S-sub-30-barrel.jpg" title="an &#039;S&#039; sub 30 barrel" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/an-S-sub-30-barrel-160x120.jpg" alt="" title="an &#039;S&#039; sub 30 barrel" width="160" height="120" class="alignright size-thumbnail wp-image-4385" /></a>You were asking about barrel cleaning, well, when my folks moved into this room, they came here with 30 new French oak barrels. And here are several of them. We&#8217;re still making wine in these original barrels from the 1970 vintage. Anything with the letter &#8216;S&#8217; and a number lower than 30 is from the original vintage. Dad came up with some very good techniques for keeping barrels in sanitary condition through the years.<br />
&nbsp;<br />
<em>What kind of techniques?</em><br />
&nbsp;<br />
<strong>JL</strong>  That&#8217;s a trade secret! (laughs) The Pinot Gris is done in unjacketed tanks. We do inoculate with Champagne yeast, good old <a href="http://www.lalvinyeast.com/images/library/EC1118_Yeast.pdf" title="ec-1118"><strong>EC-1118</strong></a>. The great thing about it is that it is very neutral. It doesn&#8217;t really impose any of its own flavors. Seems to me that if you&#8217;re trying to talk about the vineyard you don&#8217;t want to necessarily want to impart flavors from the yeast. The very best case scenario is when you can use the yeast from the vineyard. We&#8217;re successfully able to do that with smaller fermentations, but with these big tanks, if they start going sideways, it&#8217;s a major investment. I&#8217;m a little bit more conservative in my winemaking approach with the Pinot Gris, the Pinot Blanc, than I am with the Pinot Noirs.<br />
&nbsp;<br />
<em>And how often do you top off?</em><br />
&nbsp;<br />
<strong>JL</strong>  Right now we&#8217;re doing it every two weeks. When summer comes we&#8217;ll start doing it every 10 days. I like to stay on top of that. We&#8217;ve certainly had longer topping periods in the past. Dad preferred a more oxidative winemaking style. One of the nice things about these older barrels is that they are really tight. They don&#8217;t transfer oxygen as much as a new barrel would. Certain vintages, like the 2008, we had to keep in barrel forever! That was a big, structured vintage. It needed a lot longer time to open up. And since we&#8217;re topping at a tighter interval, they weren&#8217;t getting as much oxygen contact that way; so it just took its time getting that micro-oxygenation through the walls of an old barrel. Most of the cooperage in here is French; we&#8217;ve got a little bit of Oregon oak. That&#8217;s kind of fun.<br />
&nbsp;<br />
<em>What do you get from them?</em><br />
&nbsp;<br />
<strong>JL</strong>  A lot of oak. With Oregon oak you have to use it homeopathically. The flavors are great, but they are so strong. Our cooper who does these, every thing is three-year air dried. He&#8217;s also doing a rock salt soak in these. It pulls some of the tannin before he assembles the barrel. And they&#8217;re incredibly well-made. Since we&#8217;re keeping barrels around for the texture they impart rather than the flavor, the quality of the construction is probably the key point for us. The barrels here&#8230; there&#8217;s one from 1993, here&#8217;s one from 1970; this is a mid-1980s barrel; these guys down here are from the late 1990s&#8230; we probably have some of the oldest cooperage in the United States in continual service here. Well, shall we run out to the vineyard?<br />
&nbsp;<br />
<strong>On The Road To The Vineyard</strong><br />
&nbsp;<br />
<em>You know, I was talking to the winemaker at Ridge, Eric Baugher. And he told me that for their Montebello they use a very complex mix of French and American barrels. But the American oak is sourced from a number of very specific forests each of which he claimed imparted different characteristics to the finished wine. What do you think?</em><br />
&nbsp;<br />
<strong>JL</strong>  From a botanical point of view, oaks are probably the most prone to hybridizing of any broad leaf tree in that group. There are 200 recognized species of oak in the United States. Red oak versus White oak is a woodworker&#8217;s term. It really doesn&#8217;t have anything to do with flavor. They just cross like crazy. You&#8217;ll see some funny little shrub oak in Colorado, in the Four Corners, it&#8217;s a White oak. The <a href="http://en.wikipedia.org/wiki/Quercus_garryana" title="oak link"><strong>Quercus garryana</strong></a> we have here in Oregon is also a White oak; but they are incredibly different species. I just like to make a wine in barrels made from oaks on the other side of the hill!<br />
&nbsp;<br />
In terms of looking at an oak mix, oak is such a limited part of the flavor profile of our wines that I don&#8217;t obsess about it too much. We kind of go counter to the trend. If you&#8217;re employing more oak in your blend then you&#8217;re probably going to more toward a darker toast because those tend to give you the coffee and cocoa tones that integrate better. This is all well and good. But for our style we find that the light toasted barrel is preferable. For one thing, you get less bubbling, and issues inside the barrel, but also in a very moderate new oak program &#8211; ours is about 5% &#8211; those flavors actually integrate better. In a high concentrations, yes, it&#8217;s like licking a plank. But to mix one of those barrels into 25 neutral barrels and all of a sudden you get this beautiful support from the wood without any obvious or overt oak signature.<br />
&nbsp;<br />
<a class="lightbox"  title ="Oregon_oak_grove" href="http://reignofterroir.com/wp-content/uploads/2010/07/Oregon_oak_grove.jpg" title="Oregon_oak_grove" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Oregon_oak_grove-160x80.jpg" alt="" title="Oregon_oak_grove" width="160" height="80" class="alignleft size-thumbnail wp-image-4373" /></a>The valley floor here used to be covered with Quercus garryana, Oregon White oak, before colonization. The Native Americans used to do controlled burns to maintain clearings, but the whole white oak ecosystem was basically a whole complex of plants and creatures that were adapted to the White oak, living in conjunction with it. Now we have isolated pockets of trees on the hillsides. You don&#8217;t see it so much on the valley floor; the ecosystem is very different.<br />
&nbsp;<br />
<a class="lightbox"  title ="White Garry_oak" href="http://reignofterroir.com/wp-content/uploads/2010/07/White-Garry_oak.jpg" title="White Garry_oak" rel="lightbox[4370]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/White-Garry_oak-120x160.jpg" alt="" title="White Garry_oak" width="120" height="160" class="alignright size-thumbnail wp-image-4375" /></a>The White oak is a massive tree. It has a lot of branches as opposed to the European oak which are grown in rows close together so they don&#8217;t branch very much on the bottom. They tend to be very slender and long, and very straight. Ours are almost exactly the opposite. It takes a bit of a different approach to make barrels out of Oregon oak. But Oregon oak is distinctly different from what people call &#8216;American&#8217; oak, most of which comes from the South Eastern part of the United States, from a warmer climate, longer growing season. The oak tends to have wider rings and have a little bit more of that vanilla, coconut characteristic.<br />
It&#8217;s ironic to talk about the oak signature at Eyrie!<br />
&nbsp;<br />
<em>Well, coming from California it is increasingly difficult to find lighter-oaked wines. Fortunately I live in Santa Cruz. Our AVA has a quite a number of cool climate sites. Wines tend to be marked by restraint. There is some experimentation. But it is not a particularly wealthy AVA, and holdings tend to be small. New technologies are not immediately embraced owing to their expense.</em><br />
&nbsp;<br />
<strong>JL</strong>  Well, if technology made great wine, then jug wines would taste better than artisanal wines. In fact, the opposite is true.  In the end, what determines great wine is not the amount of technology you can throw at it but the amount of personal dedication. And I&#8217;m not sure why that reflects in the flavor, but it seems to.<br />
&nbsp;<br />
<em>I think that a lot of the larger producers realized a long time ago that they could not win the battle over artisanal quality. So what began to happen, I think, is that it dawned on them to <strong>limit</strong>, through the use of wine critics and to some degree even the Wine Institute, the general development of consumer wine education, the deepening of the understanding of wine.  Larger producers seemed to say &#8220;If we can keep the consumer dumb as a post then we&#8217;ll have a chance in the marketplace.&#8221;</em><br />
&nbsp;<br />
<strong>JL</strong>  (laughs) You&#8217;re a subversive, Ken!<br />
&nbsp;<br />
<em>Very much so! (laughs) So what has essentially happened is that the California wine industry is to some degree dedicated to the proposition that the consumer remain ignorant. That means they needn&#8217;t worry about the use or consequences of technological fixes</em> as such. <em>That many wines approach the character coca cola and the unctuous mouthfeel of cheeseburgers is not really a problem. The consumer is always right, after all.</em><br />
&nbsp;<br />
<strong>JL</strong>  So we&#8217;re in the Dundee Hills. There is a big wheat field over there. That is the last big chunk of ungraped land on the hillside. And that&#8217;s owned by Old Man McDougall. He must be 150 by now. But he&#8217;s holding out. He&#8217;s not going to let these fancy grape people plant everywhere! And I actually love that. It really reminds me of the way the hill was when I was growing up. We were a very, very minor part of the farming scheme in Oregon back in those days. Grape growing was not a very big deal. There was a huge and diverse agriculture around us. Lots of cherries, cane berries, prunes, and, except for Old Man McDougall, most of that has been supplanted by grapes.<br />
&nbsp;<br />
<em>It looks like McDougall&#8217;s property has a southerly aspect as well.</em><br />
&nbsp;<br />
<strong>JL</strong>  He&#8217;s got a beautiful piece of land. It&#8217;s right next to the <a href="http://www.stollervineyards.com/" title="Stoler"><strong>Stoller</strong></a> vineyard. I&#8217;m sure that <a href="http://www.stollervineyards.com/stoller_family/index.html" title="Bill Stoler"><strong>Bill [Stoler]</strong></a> just looks over the fence and just drools. Yes, it faces South and rolls East, a great exposure for grapes.<br />
&nbsp;<br />
<strong>End Of Part One</strong><br />
&nbsp;<br />
<a href="http://reignofterroir.com/2010/07/23/in-the-eyrie-vineyard-with-jason-lett/" title="part 2"><strong>Part 2</strong></a> will begin with our arrival at the vineyard.<br />
&nbsp;<br />
<strong><em>Admin</em></strong> </p>
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		<title>Take Our Jobs, An Independence Day Special</title>
		<link>http://reignofterroir.com/2010/07/02/take-our-jobs-an-independence-day-special/</link>
		<comments>http://reignofterroir.com/2010/07/02/take-our-jobs-an-independence-day-special/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 14:38:38 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Wine & Politics]]></category>
		<category><![CDATA[Wine History]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4279</guid>
		<description><![CDATA[On this Independence Day I will take a break from my noisy pyrotechnic display to quietly reflect on how our country was built and how it is sustained. It was hard work to build the Trans-Continental Railroad, the Highway system, to fell the forests, to electrify America, and to fight our wars. How beautiful the [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="Flag_of_the_United_States" href="http://reignofterroir.com/wp-content/uploads/2010/07/Flag_of_the_United_States.jpg" title="Flag_of_the_United_States" rel="lightbox[4279]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/Flag_of_the_United_States.jpg" alt="" title="Flag_of_the_United_States" width="200" height="105" class="alignleft size-full wp-image-4288" /></a>On this Independence Day I will take a break from my noisy pyrotechnic display to quietly reflect on how our country was built and how it is sustained. It was hard work to build the Trans-Continental Railroad, the Highway system, to fell the forests, to electrify America, and to fight our wars. How beautiful the sparks from welder&#8217;s torch, the miniature daily display of 4th of July fireworks! From the captains of industry to the common laborer, all are part of our unexampled historical narrative.  The phenomenal growth of the agricultural sector deserves special praise. The efficiency of our farmers to put food on our tables from coast to coast, to fill supermarkets to bursting with produce is heroic; but reflection must also fall upon the migrant laborer as an indispensable engine of America&#8217;s transformation.<br />
&nbsp;<br />
But times have changed. A new fever is sweeping across the country, a divisive, toxic reaction to the presence of undocumented, unauthorized workers among our ranks. Arizona and Texas are just two of the states promoting draconian legislative solutions to the strangers in our midst, their governors falling over themselves to formulate the most un-American rhetoric.  Even though the <a href="http://www.huffingtonpost.com/2010/06/24/colbert-immigrant-farm-wo_n_624875.html" title="Labor"><strong>Labor Department</strong></a> tells us that <strong>&#8220;three out of every four farm workers were born abroad, and more than half are illegal immigrants&#8221;</strong>, crass political opportunism knows no shame, let alone decency.<br />
&nbsp;<br />
<a class="lightbox"  title ="220px-Stephen_Colbert_4_by_David_Shankbone" href="http://reignofterroir.com/wp-content/uploads/2010/07/220px-Stephen_Colbert_4_by_David_Shankbone.jpg" title="220px-Stephen_Colbert_4_by_David_Shankbone" rel="lightbox[4279]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/220px-Stephen_Colbert_4_by_David_Shankbone.jpg" alt="" title="220px-Stephen_Colbert_4_by_David_Shankbone" width="220" height="258" class="alignright size-full wp-image-4280" /></a>But help is on the way! In our quest for mind-numbingly simple solutions, no matter who gets hurt, Stephen Colbert and the United Farm Workers of American (UFW) are joining together to promote the <a href="http://www.takeourjobs.org/" title="Take Our Jobs"><strong>Take Our Jobs</strong></a> initiative. The idea is as elegant as it is peaceful: via the <a href="http://www.takeourjobs.org/" title="UFW"><strong>UFW site</strong></a> itself American citizens, only those able to prove it, of course, may pour over a constantly updated listings of agricultural jobs offered across America. Those wishing to work may sign up. That&#8217;s it! Training will be provided, for it makes a difference whether one picks, for example, grapes, lettuce, or strawberries. And the working hours are strictly enforced. So prospective field laborers must arrive on time. Just what attire is appropriate is also explained. You wouldn&#8217;t want to show up without a hat in triple-digit heat! Water <em>will</em> be provided, though there are no guarantees in this world.<br />
&nbsp;<br />
<a class="lightbox"  title ="TOJ 1" href="http://reignofterroir.com/wp-content/uploads/2010/07/TOJ-1.jpg" title="TOJ 1" rel="lightbox[4279]"><img src="http://reignofterroir.com/wp-content/uploads/2010/07/TOJ-1-160x16.jpg" alt="" title="TOJ 1" width="160" height="16" class="alignleft size-thumbnail wp-image-4286" /></a>Though the site is currently active, Mr. Colbert will provide an update on its progress July 8th on his show, The Colbert Report.  Have a safe and sane 4th! I won&#8217;t!<br />
&nbsp;<br />
For additional information, please see <a href="http://www.msnbc.msn.com/id/37906555/" title="link"><strong>this</strong></a>.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>The Future Of Wine Writing, Walla Walla Redux</title>
		<link>http://reignofterroir.com/2010/06/30/the-future-of-wine-writing-walla-walla-redux/</link>
		<comments>http://reignofterroir.com/2010/06/30/the-future-of-wine-writing-walla-walla-redux/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:59:37 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[WALLA WALLA]]></category>
		<category><![CDATA[Wine & Politics]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4267</guid>
		<description><![CDATA[What follows is my gaze into the crystal ball of wine writing&#8217;s future. I was invited by the organizers of the Wine Bloggers Conference, this year held in Walla Walla, Washington, to offer my views along side of those of the steady Steve Heimoff and the durable Tom Wark of Fermentation. My invitation to participate, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="winebloggers-logo_square-jmv" href="http://reignofterroir.com/wp-content/uploads/2010/06/winebloggers-logo_square-jmv.gif" title="winebloggers-logo_square-jmv" rel="lightbox[4267]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/winebloggers-logo_square-jmv-160x132.gif" alt="" title="winebloggers-logo_square-jmv" width="160" height="132" class="alignright size-thumbnail wp-image-4268" /></a>What follows is my gaze into the crystal ball of wine writing&#8217;s future. I was invited by the organizers of the Wine Bloggers Conference, this year held in Walla Walla, Washington, to offer my views along side of those of the steady <a href="http://steveheimoff.com/" title="Steve Heimoff"><strong>Steve Heimoff</strong></a> and the durable Tom Wark of <a href="http://www.fermentation.typepad.com/" title="Fermentation"><strong>Fermentation</strong></a>. My invitation to participate, I must say, was a bit of a lark, entirely unexpected. It is one thing to go about the quiet, deliberative work of presenting important ideas and issues to the public, one&#8217;s readership; it is quite another to take to the stage with gentlemen of such considerable experience and wisdom. Though I will not dispute for a minute the insight of the Conference organizers for having thought of me, I will say that I approached the panel discussion with humility, indeed, with a haunting sense that it could all go very wrong. But it didn&#8217;t. In fact, it may turn out that our exchange will take on an after-life none of us could have predicted.<br />
Not used to public speaking, fully aware of the shortcomings of my presentation, here I offer an enhanced, fluid reconstruction of my remarks.<br />
&nbsp;<br />
<strong>So It Begins&#8230;</strong><br />
&nbsp;<br />
None of us on the panel had any idea of what the other would say.  We had agreed that our point of departure would be the question of whether in the future there would be a handful of important critics, gatekeepers; whether the consumer would continue to depend upon select voices for navigating the bewildering choices. However interesting the answer may be, it was clear to me that the question did not remotely approach what I understand by wine writing. Whether there will be gatekeepers in the future is a marginal question at best. The handmaiden to mere commerce, tasting notes and scores threaten to trivialize wine, and make of wine writing little more than the penning of serviceable haikus. A sub-genre at best, tasting notes and scores might more properly be understood as the discursive equivalent of a wine additive or manipulative technology.<br />
&nbsp;<br />
And the assumption of a passive consumer deepens this impression. Having worked in a winery and knowing the manipulations commonly brought to unbalanced juice, I have often encountered a deep cynicism with respect to the public.  And just as it is a common feature of winemaker psychology, so too does it afflict the wine writer.  Aware of winery shenanigans, to the degree that they turn a blind eye to such manipulations in their tasting notes and scores, they, too, show a lazy contempt for the consumer, more so when, as often happens, they are made fully aware of a specific winery&#8217;s procedures and practices. Critics often share an unspoken compact with a winery that some things shall go unspoken. Indeed, it is just this structural deformity, the non-equivalence between wine critic and consumer knowledge that encourages contempt for the latter and generates dependance.<br />
&nbsp;<br />
<a class="lightbox"  title ="The Mentalist" href="http://reignofterroir.com/wp-content/uploads/2010/06/The-Mentalist.jpg" title="The Mentalist" rel="lightbox[4267]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/The-Mentalist-127x160.jpg" alt="" title="The Mentalist" width="127" height="160" class="alignleft size-thumbnail wp-image-4270" /></a>Now, to be put properly on the path to being a successful wine blogger, especially one specializing in tasting notes, will often mean accumulating secrets, a knowledge of which the public is unaware. It is the effective concealment of aspects wine knowledge, rather than its elaboration, that informs credibility. How humorous is the spectacle of established wine critics slamming bloggers for their lack of expertise when what they really mean is that they don&#8217;t know where the bodies are buried! You don&#8217;t need a PhD is business to know that controversy will close more doors than it opens. So, a wine blogger&#8217;s success, their monetization, is often built upon a foundation of bad faith, the requirement that wine drinkers be reduced to passive consumers, and that some aspects of wine knowledge be strictly policed.<br />
&nbsp;<br />
The principle obstacle to improving the fortunes of wine writing in a broader sense is, unsurprisingly, the digital form it is required to take. These days there is no wine-related conference one may attend at which social media does not play a commanding role. Whether it be Twitter, Facebook, or blog formats themselves, these forms can significantly <em>limit</em> expression. A technological fetish, the various forms of social media, endlessly promoted, are granted magical (commercial) powers. But at the expense of thought and culture. We are repeatedly told that no one reads anymore; that 500 to 1000 words is all we should write on our blogs. But that is a function of social media&#8217;s digital <em>forms</em>. They aggressively subvert thought, largely preferring commercial applications alone. The corrosive financial impact of multiple digital innovations on traditional wine writers exploring the complexities of wine history, culture, and the literary side of the wine world, is everywhere evident. After all, democratization has, since Plato, known another face. With respect to wine writing we might call it a variation of the <a href="http://en.wikipedia.org/wiki/Tragedy_of_the_commons" title="link"><strong>tragedy of the commons</strong></a>.<br />
&nbsp;<br />
The future of wine writing ought to include readers in the writer&#8217;s explorations. No longer relegated to a passive position, the word &#8216;consumer&#8217; should be scrapped. It was just a short while ago that Oz Clarke referred to Merlot as America&#8217;s gateway wine. Following upon a series of news reports in the 1980s about the beneficial effects of moderate wine drinking, America turned to wine in a big way. Merlot was chosen because it was the least wine-like wine, by which was meant that it caused no offense and was easy to drink. A lot has changed since then. The &#8216;consumer&#8217; is not longer in that place. I compare our understanding of the evolution of the &#8216;consumer&#8217; to traveling by car in the south of France to the Spanish frontier. The architectural forms, the local vernacular, slowly change. To take a single snapshot at any given mileage marker tells you nothing of the subtle, on-going transformations. It is the same with our idea of the &#8216;consumer&#8217;. Though we may try to fix the concept, it is morphing, taking on complexities of its own. So, the first principle of future wine writing in digital formats should be this recognition. Educate readers! Invite them along. Deepen their understanding along with yours. Most importantly, make of your own developing sophistication a promise to readers that your current ignorance will become a shared future knowledge. For your journey is also theirs.<br />
&nbsp;<br />
There are great opportunities for on-line wine magazines. The <a href="http://palatepress.com/" title="PP"><strong>Palate Press</strong></a> and <a href="http://catavino.net/" title="Catavino"><strong>Catavino</strong></a> are among the best examples we currently enjoy. Though differing in intent, each offer opportunities for multiple genres and topics to be more fully explored, even if somewhat briefly. The world of wine demands the multiplication of genres the on-line mag performs. The Palate Press&#8217; recent stories on under-valued indigenous American grape varieties amply illustrates the point.<br />
&nbsp;<br />
<a class="lightbox"  title ="ParducciLogo_K" href="http://reignofterroir.com/wp-content/uploads/2010/06/ParducciLogo_K.jpg" title="ParducciLogo_K" rel="lightbox[4267]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/ParducciLogo_K-160x106.jpg" alt="" title="ParducciLogo_K" width="160" height="106" class="alignright size-thumbnail wp-image-4175" /></a>And then is the interesting possibility of wineries themselves taking on a greater role in wine writing in the future, to help gently force the agenda. It has long been felt that a winery can only provide updates on the humdrum &#8216;everydayness&#8217; of their work. Perhaps one might read on Facebook an announcement about a festival or wine sale, the comings and going of the winery dog, that is about it. And whether one is organic or biodynamic is a one-off utterance. &#8220;We are organic!&#8221; Next month they write, &#8220;Yup. We&#8217;re still organic!&#8221; What is needed is for a winery to enter into a compelling narrative, for themselves to become a generator of important news. And this, in my view, is what <a href="http://www.parducci.com/" title="Parducci"><strong>Parducci Wine Cellars</strong></a>, the whole of the Mendocino Wine Company, is fast becoming. America&#8217;s first carbon neutral winery, the 100% reuse of winery waste water, the construction of wetlands, the aggressive promotion of biodiversity on their properties, these and many other <a href="http://reignofterroir.com/2010/06/21/parducci-building-the-future/" title="Green"><strong>green initiatives</strong></a> make of the Mendocino Wine Company an on-going <em>performance</em> of its vision of the future. The process moves. It is the unfolding story with multiple chapters.<br />
&nbsp;<br />
Their most recent chapter may well be that as the anchor for a broad-based micro-finance initiative throughout the Mendocino AVA itself. Briefly stated, micro-financing is the use of monies aggregated from multiple private sources for the purpose of peer-to-peer lending. The purpose is not only to eliminate banking hierarchies and their usurious interest rates, but to encourage an entrepreneurial spirit. And to open up opportunities for development often closed to small farmers, for example, in our troubled economic times. Were a struggling farmer wish to do the right thing, to improve the efficiency of their water recycling system or even to install one, where a bank might not see a compelling financial interest, private micro-financing dedicated to such an initiative could quickly respond.<br />
&nbsp;<br />
I shall have much more to say about this matter moving forward. It is best for now to simply let the process take its course and, hopefully, to awaken the imaginations of other wineries to the idea of micro-financing.<br />
&nbsp;<br />
So, there are many, many ways to approach the question of the future of wine writing. I have related here not the sum total of my speculations, just those generally consistent with my presentation at the Wine Bloggers Conference. There will be much more to come. After all, tomorrow <em>is</em> the future.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>David Stephenson Introduces The Walla Walla AVA</title>
		<link>http://reignofterroir.com/2010/06/23/david-stephenson-introduces-the-walla-walla-ava/</link>
		<comments>http://reignofterroir.com/2010/06/23/david-stephenson-introduces-the-walla-walla-ava/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 07:18:27 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[WALLA WALLA]]></category>
		<category><![CDATA[Wine & Politics]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>
		<category><![CDATA[Winemakers]]></category>
		<category><![CDATA[Young Winemakers]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4217</guid>
		<description><![CDATA[A curious thing happened on the way to Milton-Freewater, Oregon, a small agricultural town a few miles south of Walla Walla, and home to the vineyard of winemaker David Stephenson, just across the road from Cayeuse. What was to have been a vineyard tour first passed through Mr. Stephenson&#8217;s remarkable introduction to Walla Walla&#8217;s wine [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="David Stephenson Cellars" href="http://reignofterroir.com/wp-content/uploads/2010/06/David-Stephenson-Cellars.jpg" title="David Stephenson Cellars" rel="lightbox[4217]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/David-Stephenson-Cellars-300x164.jpg" alt="" title="David Stephenson Cellars" width="300" height="164" class="alignright size-medium wp-image-4219" /></a>A curious thing happened on the way to Milton-Freewater, Oregon, a small agricultural town a few miles south of Walla Walla, and home to the vineyard of winemaker David Stephenson, just across the road from <a href="http://www.cayusevineyards.com/static/" title="Cayeuse"><strong>Cayeuse</strong></a>. What was to have been a vineyard tour first passed through Mr. Stephenson&#8217;s remarkable introduction to Walla Walla&#8217;s wine growing past, present, and ambitions. I shall be doing a second post on the vineyard portion of my visit as well as the stop at <a href="http://stephensoncellars.com/" title=Stephenson Cellars"><strong>Stephenson Cellars</strong></a> itself.  But, for now I felt it would be particularly helpful for fellow wine writers and bloggers here for the Wine Bloggers Conference to be brought up to speed via his spirited account of the AVA.<br />
&nbsp;<br />
Mr. Stephenson produces round 1,000 cases a year. He is also a consultant, helping with site location, variety selection, bonding paperwork, fruit contracts, the whole deal. As he has said, <strong>&#8220;In two years I can take anyone from zero to winery&#8221;</strong>.  His knowledge of the local scene makes him an invaluable source of information for visiting bloggers. Indeed, though he is not, sadly, currently on the list of wineries the bloggers are scheduled to visit, I strongly recommend they make their way down to his tasting room at 15 South Spokane St. here in Walla Walla, just minutes from the Marcus Whitman Hotel.<br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>I&#8217;ve heard repeatedly about cooperation among winemakers here in Walla Walla. You&#8217;re view?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="David Stephenson" href="http://reignofterroir.com/wp-content/uploads/2010/06/David-Stephenson.jpg" title="David Stephenson" rel="lightbox[4217]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/David-Stephenson-300x225.jpg" alt="" title="David Stephenson" width="300" height="225" class="alignleft size-medium wp-image-4220" /></a><strong>David Stephenson</strong>  There is a unique level of cooperation here in Walla Walla. It&#8217;s a small town. We all know each other. We have to eat at the same restaurants and stare at each other. We tend to get along. But it&#8217;s really about trying to lift everybody up at the same time, because if we have people who&#8217;ve driven six hours, or who come here from New York or Chicago, and they have a bad experience at any of the wineries, then that carries through for the rest of their visit. It kind of shadows the valley. So we all made a decision early on, the people who founded this place, the wine community, that it made a whole lot more sense to make sure everybody was successful. We&#8217;ll let the marketplace sort out your competitors. We&#8217;re not competing against each other. We&#8217;re competing against ourselves.<br />
&nbsp;<br />
<em>What percentage of the local production goes outside of the Walla Walla AVA?</em><br />
&nbsp;<br />
<strong>DS</strong>  As far as the fruit&#8230; that&#8217;s a tough question. I would say, this is a guess, about half. There are some relatively large wineries that have locks on some of the old, established vineyards here. Long-standing contracts. They understand that it probably helps to lift the quality of their wines buying our fruit. Basically, I would say that the percentage is high for wineries here in Walla Walla that source fruit outside of the AVA as well. One of the things we&#8217;ve learned in Washington, at least Eastern Washington, is that it&#8217;s a pretty unpredictable place weather-wise. So you need to hedge your bets, I believe. So if I&#8217;m exclusively one AVA, there is a chance that about every six years you&#8217;re going to freeze. And when you do, you don&#8217;t get any fruit. So you either raise your prices 20% to cover the loss, or you try and source fruit from outside the valley. A lot of folks just don&#8217;t want the headache of that. There is great fruit all over, so it makes sense to borrow from each other, if we can.<br />
&nbsp;<br />
<em>So how does Walla Walla understand the distinctions between its terroirs and the terroirs of the Yakima Valley, or other locales?</em><br />
&nbsp;<br />
<strong>DS</strong>  Oh, you know, that&#8217;s still an on-going discussion! Over the years I kind of go back and forth on the whole concept, wondering if it exists [terroir], because I have in my own vineyard sometimes as much difference from one end of the vineyard to the other as there is from one end of this valley to the other end. There&#8217;s just a lot of different micro-climates. It&#8217;s a pretty large, expansive area. And I think that anybody who comes to Eastern Washington is blown away by just how huge the wine growing areas are. I mean, they stretch to Idaho; they stretch up to the Canadian border; they stretch all the down to Bend, Oregon. So it&#8217;s just an enormous amount of real estate. That said, Walla Walla does seem to have a real lushness and warmth to the fruit that I think shows through. It&#8217;s not like any other place. That doesn&#8217;t mean it&#8217;s worse or better. It&#8217;s just different. And I really enjoy working with the fruit from here.<br />
I&#8217;ve settled here. I&#8217;ve bought vineyard ground.<br />
&nbsp;<br />
<em>And when was your first vintage?</em><br />
&nbsp;<br />
<strong>DS</strong>  It was 2001, my first commercial release. I had worked for a lot of the bigger wineries for 3 or 4 years prior to that. I apprenticed with some really great guy that showed me a lot; showed me what <em>not</em> to do as well. I was real appreciative of that. I&#8217;ve been around for awhile compared to most of the valley, I guess.<br />
&nbsp;<br />
<em>Yes. I noticed that there are two major wine books about Washington, including Walla Walla, of course. And even though they were published in 2008 they already seem to be seriously out of date.</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Wind Turbines Blue Mountains" href="http://reignofterroir.com/wp-content/uploads/2010/06/Wind-Turbines-Blue-Mountains.jpg" title="Wind Turbines Blue Mountains" rel="lightbox[4217]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Wind-Turbines-Blue-Mountains.jpg" alt="" title="Wind Turbines Blue Mountains" width="260" height="195" class="alignright size-full wp-image-4222" /></a><strong>DS</strong>  They are completely out of date. Our growth has been exponential. A lot of what is happening is, and there is a lot of romanticism that goes with this, but there are just a lot of people who&#8217;ve worked hard their whole lives, and they get to be about 50 or 55 and they wonder what do they want to do in their retirement years. They are productive people, professionals, successful in their fields, so they want something that&#8217;s challenging but at the same time enjoyable. So they come here. For as many baby boomers as there are, we talk about an aging population, that&#8217;s the demographic that really wants to start these wineries. They maybe spent their college years in Europe and haven&#8217;t been back, or they visited and want to have a piece of that enjoyment. I sometimes think there are more people who want to start wineries than there are people who want to buy wine.<br />
&nbsp;<br />
<em>Is there any conflict between established wheat growers and the pursuit of new vineyard acreage? I&#8217;m thinking with respect to land prices.</em><br />
&nbsp;<br />
<strong>DS</strong>  Initially there was. But it has really balanced out. What you see now is wheat farmers who often own vineyards. They are not foolish. They understand that if the land prices go up exponentially, and they&#8217;re sitting on 3,000 acres, if it goes up ten times that&#8217;s not exactly bad for them. It&#8217;s tough to farm. If you wanted to get into wheat farming, if that was your life&#8217;s goal, to do that without an existing farm would be pretty difficult. That&#8217;s just the way things are.<br />
&nbsp;<br />
<em>But as far as taxes on land&#8230; that must be burdensome.</em><br />
&nbsp;<br />
<strong>DS</strong>  Well, you know, farmers, we take care of ourselves. There are tax exemptions. You don&#8217;t pay the same as if you had an apartment building on your property. Oregon, especially, is very, very protective of their farming ground, their agricultural land. In fact, the vineyard we&#8217;re heading to now are in what is called an &#8216;exclusive farm use area&#8217;. I couldn&#8217;t build a home. If there is not already an existing home you&#8217;re not allowed to occupy any square foot of that land except for agriculture. You have to go with your hat in your hand and beg the planning department if you want to put up any sort of structure that would take any acreage out of production. In exchange for that you have dramatically reduced taxes. It really does work to keep it in agriculture.<br />
&nbsp;<br />
<em>What about the erosion of your agricultural base? In California a farmer pulling down $50,000 a year might be approached by some real estate speculator who wants to build McMansions. He&#8217;s offered millions of dollars for his 100 acres. He&#8217;s 70. What&#8217;s he going to say? Of course he&#8217;ll take the money.</em><br />
&nbsp;<br />
<strong>DS</strong>  We&#8217;ve seen some of that here, south of town, toward the slopes of the <a href="http://en.wikipedia.org/wiki/Blue_Mountains_(Oregon)" title="Blue Mountains"><strong>Blue Mountains</strong></a>. There was a lot of 10 acre zoning that were wheat farms; but that seems to have slowed down. People have realized that it&#8217;s much better to live in town if you want a to have a second of third home. You&#8217;ve got services. You&#8217;re not dealing with well failures, mowing, and agriculture all the way around you. It&#8217;s really no fun living in a dirt zone, unless you&#8217;re farming it. It&#8217;s not that romantic.<br />
&nbsp;<br />
<em>So what about water rights? What percentage would you guess, of course, it has to do with locale, but what is the percentage of vineyards dry-farmed? And what are the irrigation protocols for many of the wineries?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Water" href="http://reignofterroir.com/wp-content/uploads/2010/06/Water.jpg" title="Water" rel="lightbox[4217]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Water-300x225.jpg" alt="" title="Water" width="300" height="225" class="alignleft size-medium wp-image-4223" /></a><strong>DS</strong>  That&#8217;s a good question. Very few wineries or vineyards here are dry-farmed. This road we&#8217;re sitting on here is the road down into Oregon. Basically, the rule of thumb is that every mile that you go to the East you pick up an inch of rain. We&#8217;re at about 17, 18 inches. It&#8217;s almost like clockwork. As you go up the slopes you pick up more water. Basically, as you get this rising elevation, you tend to scrub a little bit more moisture out of the thunderstorms. The difficulty with this area is that we have an enormous amount of water. Walla Walla means &#8216;many waters&#8217;. We&#8217;ve got creeks and springs bubbling everywhere. The aquifers are good. It doesn&#8217;t mean that they&#8217;re not going down&#8211;but that&#8217;s not due to grape farming. Grape farming uses minimal amounts. The biggest issue that we have is that if you turn your apple orchard, or your cherry orchard, your irrigated fields over to grapes, you&#8217;re going to use a tiny percentage of the water that you used to. There is a kind of &#8216;use it, or lose it&#8217; rule. If you don&#8217;t use your 36 inches per year, you may well forfeit it. You can lose it forever.<br />
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<em>You lose it forever? So they determine your allocation by how much has been historically used? So your incentive is to use as much of your allocation as possible even though you&#8217;ve switched over to grapes?</em><br />
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<strong>DS</strong>  It&#8217;s a terrible system. My right is for 36 inches per year. So you&#8217;ll see out here cow pasture where people have a pump going year-round. They just flood-irrigate the field. They just have it running because if they don&#8217;t use it up, they&#8217;re going to lose it. We all know that in the future that water will be gold. None of this happen without water. Land doesn&#8217;t have any value here if you don&#8217;t have an irrigation source for it.<br />
We don&#8217;t get any rain from basically this point until the end of September, sometimes into October, we&#8217;re not going to get an inch of rain. So, unlike France, or other places that dry farm, we get our 18, 20, 22 inches, but it&#8217;s all in the Wintertime. We&#8217;re in a little bit different situation. We desperately need to irrigate.<br />
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<em>Speaking of France, when a winemaker first starts out here who do they turn to? To what nation&#8217;s winemaking traditions do they model their winemaking?  I&#8217;ve noticed a certain use of oak, shall we say.</em><br />
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<a class="lightbox"  title ="Stephenson line-up" href="http://reignofterroir.com/wp-content/uploads/2010/06/Stephenson-line-up.jpg" title="Stephenson line-up" rel="lightbox[4217]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Stephenson-line-up-300x225.jpg" alt="" title="Stephenson line-up" width="300" height="225" class="alignright size-medium wp-image-4225" /></a><strong>DS</strong>  I would say Rhone is closer. We have a very hot climate. You wouldn&#8217;t know it now because it&#8217;s  temperate, but we&#8217;re usually scorching in the 90s right now; that&#8217;ll go to a 100, sometimes 110 in the Summertime. Tempranillo is here as well. But it was Cabernet, Merlot, Chardonnay, that&#8217;s sort of made in more of a California style. Some want to go to the oak. You want bigger, bigger, bigger, because that is, quite frankly, what your customers want. If you want big scores, you go with lots of oak and heavily extracted fruit. But at some point, you kind of settle down. You make the wines that you love to make. You gain confidence over time. I think you can then throttle back and start paying attention to subtleties. But initially, if you look around, you&#8217;ll see that this stuff has not been planted to grapes for very long; I think 40 years is about the oldest vineyard here. Most of them are 10 years, 8 years. And so, with that you get this explosion of new, raw, big, bold, beautiful fruit. They&#8217;ve got an excess of carbohydrates. It&#8217;s fun while it lasts, but at some point we&#8217;re going to settle down here.<br />
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<em>Where do folks turn for their rootstock?</em><br />
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<strong>DS</strong>  There are a couple of nurseries. Washington is a little different because we grow on our own rootstocks, predominately. We&#8217;re not using any rootstock here. We don&#8217;t have phylloxera at this point. We are too bloody cold; too bloody hot. That we can plant vines ungrafted is another thing that I think gives Washington really unique wines. We&#8217;re not having to control for the effects of rootstocks. What you&#8217;re getting is kind of a pure blast of Cabernet, or whatever varietal you&#8217;ve cuttings of.<br />
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<em>Do you pay attention to clones?</em><br />
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<strong>DS</strong>  There is some attention. I would say that that research is a long ways away. We&#8217;re still trying to figure out what site grows fruit. We&#8217;re in our absolute infancy. We just haven&#8217;t been doing this for very long. and, again, if you look at how much space we have left in the Walla Walla Valley, it&#8217;s an enormous area.<br />
We have about 1800 acres under grape cultivation in the entire AVA. I will tell you that there is a new expansion we&#8217;re going to be right below [Seven Hills]. It will be about 2000 acres in size. That will double the acreage in the Walla Walla Valley AVA with that one planting alone. So, we&#8217;re kind of on the radar now. We&#8217;re starting to see a lot more outside money coming in.<br />
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<em>So, a new winemaker would essentially turn to a limited number of viticulturalists and siting experts in the area and be told what most are told. There is a model or a pattern.</em><br />
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<strong>DS</strong>  There is a pattern that gets you in the door. Then, after that, you begin sourcing from small, little independent farmers. And this the community of Milton-Freewater, very different from Walla Walla. This is the old time agriculture: cherries and apples and prunes. And now grapes as well. There are lots of little pocket vineyards in here that are fun to play with.<br />
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<em>Interesting. So there might be an apple grower here, for example, who might plant an acre of vines. Winemakers would then spot buy, as it were.</em><br />
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<strong>DS</strong>  Yes. Absolutely. And there are a lot of winemakers here who work with a farmer. They&#8217;ll go up to an orchardist with a 100 acres and ask for five acres to plant under a long-term contract. Then they&#8217;ll split the development costs. The farmer gets the &#8217;sure thing&#8217;. The winery owner has clear ideas of what he wants to see, what varieties&#8230; there&#8217;s a lot less risk for both of them.<br />
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<em>&#8212;As mentioned above, a second post on Mr. Stephenson&#8217;s vineyard itself will be forthcoming.&#8212;</em><br />
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<strong><em>Admin</em></strong></p>
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		<title>Parducci, Building The Future</title>
		<link>http://reignofterroir.com/2010/06/21/parducci-building-the-future/</link>
		<comments>http://reignofterroir.com/2010/06/21/parducci-building-the-future/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 09:07:39 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4174</guid>
		<description><![CDATA[&#8220;My name is Tim Thornhill. I grew up in Houston. Some 35 years ago we all took off and went to work or went to college. The family only got back together once or twice a year sorta&#8217; only when somebody died or got married. About ten years ago my brother [Tom] and I started [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="ParducciLogo_K" href="http://reignofterroir.com/wp-content/uploads/2010/06/ParducciLogo_K.jpg" title="ParducciLogo_K" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/ParducciLogo_K.jpg" alt="" title="ParducciLogo_K" width="200" height="133" class="alignright size-full wp-image-4175" /></a><strong>&#8220;My name is Tim Thornhill. I grew up in Houston. Some 35 years ago we all took off and went to work or went to college. The family only got back together once or twice a year sorta&#8217; only when somebody died or got married. About ten years ago my brother [Tom] and I started thinking about what we should be doing, and what we would regret not doing; and that was trying to get as much of our family back together in one location, if possible. So I looked around the country, Tom already lived in the San Francisco Bay area; we settled on Northern California as being the region. We spent three years looking through Napa, Sonoma, and Mendocino counties. While Napa and Sonoma have the geography and the climate, they really didn&#8217;t have the community that we were looking for. When your gathering family together to put down really deep roots, you have to look forward 40 or 50 years as to where you&#8217;re leaving them and how are they going to feel about it.<br />
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&#8220;What Napa had to offer, as far as all the commercialism and tourism, it just really didn&#8217;t fit for us. Also, this community is a very, very green community. There is 5 times as much organic acreage in Mendocino county as their is in Napa or Sonoma counties. So it really worked for us. When we purchased the first property [La Ribera Vineyard], it had 150 acres of vines on it. We ended up in the vineyard business. But it was really the landscape for the family estate. My parents were here right away. One of my older children has come back. In fact, I just became a grandfather three days ago [6/15]. My daughter [Kate], who runs the export and does all of our contract grower negotiations, married one of the winemakers here, and has now thrown off the next generation, probably a biodynamic baby, to be honest. Then we partnered up with Paul Dolan.&#8221;</strong><br />
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<em>All of this was said within the first few minutes of my revealing vineyard tour at <a href="http://www.parducci.com/" title="Parducci"><strong>Parducci Wine Cellars</strong></a>. I knew then and there I was in luck. Tim Thornhill is a rarity, in my experience. He needs no prompting to get to the heart of the matter. And he thinks big. But this has nothing to do with any Texas cliché. For he is a man of the world.<br />
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As you read what I will call a &#8216;lesson&#8217;, perhaps you might think money was an overwhelming factor. Not all wineries, after all, may believe they have the resources to accomplish what has been done at Parducci. But Mr. Thornhill turns the question around. Aligning yourself with the natural forces of Nature (with a big &#8216;N&#8217;) will save you money. And perhaps the world. After all, how much is spent on pesticides, municipal water, and electricity? How great are the monies spent resisting the natural world? Biodiversity, plant and insect succession, water filtration, oxygenation, gravity&#8211; these are biological and physical processes to be harnessed. The idea is to align your project with how the natural world expresses itself, how it goes about its business.</em><br />
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Life loves to live, <em>I tell my kids. Even the lowly weed sprouting in the median along I-5 is an act of grace. Caltrans may knock it down, but there is no denying the weed&#8217;s determination to live. There is a beauty even there.</em><br />
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We now join a conversation already in progress.<br />
&nbsp;<br />
<a class="lightbox"  title ="Insectary row." href="http://reignofterroir.com/wp-content/uploads/2010/06/Insectary-row..jpg" title="Insectary row." rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Insectary-row.-120x160.jpg" alt="" title="Insectary row." width="120" height="160" class="alignleft size-thumbnail wp-image-4178" /></a><strong>&#8220;We take a row,</strong> I think it&#8217;s one every 14 of 16 rows, and we put in an additional drip line, sub-surface, and then we plant around 30 to 40 different plant species in our mix. We have flowers year-round. You&#8217;ll note this row [pictured] runs all the way through the block. So we get good distribution of insects all the way through. I want all the insects I can get! They will balance themselves. There&#8217;re almost 3000 species of predatory insects in Northern California. It&#8217;s really about habitat. We do the same thing time after time after time, whether it&#8217;s the insects or the owls.&#8221;<br />
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<em>I am shown a video, recently taken by Mr. Thornhill, of the interior of one of their many owl boxes around the property. Barn owl eggs are clearly visible. In another box fledglings hiss behind a partition. A third video shows a mother owl starring at the camera.</em><br />
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<strong>&#8220;People ask me,</strong> <em>&#8216;So, do you put owls in the box?&#8217;.</em> I tell them no more than I put insects in that insectary. <em>&#8216;Where did you get your owls?&#8217;</em> Well, the owls are indigenous. They just need habitat. An average owl consumes 53 pounds of rodents in a year. So I don&#8217;t need poison in my vineyard. I don&#8217;t need traps. They will balance themselves. The owls wouldn&#8217;t be here if there wasn&#8217;t food. They just need the habitat.&#8221;<br />
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<strong>Reduce The Use</strong><br />
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<strong>&#8220;The first thing I want</strong> to do with all of my energy consumption is &#8216;reduce the use&#8217;. And what we find is that if you measure there is an almost immediate reduction just because people know you&#8217;re measuring. Of course, there is a push-back in the beginning for most people when you say you want to measure everything. So, in the vineyard we installed what&#8217;re called tensiometers. They measure available moisture in the soil. We used to make our decisions based more on schedule, what was convenient, or maybe what was historical, which usually was not based on data; it was based on feeling, emotion. &#8216;In god we trust; all others bring data&#8217;.<br />
So we put all these tensiometers and started measuring available moisture in the ground. We found we did not need to necessarily water on a Monday, Wednesday, or Friday, like we were doing. We might not even water at all that week. We&#8217;ve reduced our water use by 25% in our worst case, and 37% in our best case. And we end up with better balanced vines, better fruit, and better wines in the end.<br />
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&#8220;We&#8217;ve reduced the amount of water we pull from the aquifer, the water we pull from the rivers, the amount of biodiesel burned to run the pumps, the number of hours run the pumps&#8230; yet the quality of our product has been improved. A lot of people will say being environmental is too expensive, that they can&#8217;t afford it. Being environmental means being <em>efficient</em>. When you&#8217;re efficient, things drop to the bottom line. So first we reduce the use. Then we get into recycling.<br />
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&#8220;Here in the winery to reduce the use, I went through and divided it up into 22 different sections. Each section has its own water meter. So when walking through the winery right after I put the meter in, the gentleman running the barrel room for 17 years said he&#8217;d seen that I had put one there in his spot. He was a little concerned that I would now how much water he was wasting. I said, <em>no</em>. I want to know how much water you&#8217;re saving.  Well, guess what? He&#8217;s done nothing but save water. And so have all of his other guys, basically in competition. They&#8217;ve got the scoreboard right there, the water meter!&#8221;<br />
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<a class="lightbox"  title ="Energy and Water savings" href="http://reignofterroir.com/wp-content/uploads/2010/06/Energy-and-Water-savings.jpg" title="Energy and Water savings" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Energy-and-Water-savings-120x160.jpg" alt="" title="Energy and Water savings" width="120" height="160" class="alignright size-thumbnail wp-image-4180" /></a><strong>&#8220;All of our utilities</strong> have been coming down. Our electric consumption, for example, between &#8216;06 and &#8216;08 went down by 15%, but our production actually increased by between 100-200%. So, while we&#8217;ve grown the production operation tremendously, we&#8217;ve reduced our electrical use. And you see our water use in the vineyard also declined. The period from &#8216;05 through &#8216;09 was one of the worst droughts in California history. But even while we had a tremendous drought, this means far less ambient moisture, we were still able to reduce the amount of irrigation we did, and ended up with better fruit and better balanced vines.&#8221;<br />
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<strong>Reuse and Recycling</strong><br />
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<a class="lightbox"  title ="Waste water before..." href="http://reignofterroir.com/wp-content/uploads/2010/06/Waste-water-before....jpg" title="Waste water before..." rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Waste-water-before...-120x160.jpg" alt="" title="Waste water before..." width="120" height="160" class="alignleft size-thumbnail wp-image-4186" /></a><strong>&#8220;I try to use</strong> the water that rinses the tanks to also, at the end of the day, rinse the floors. We&#8217;re using it twice, if at all possible. Then the water is to be recycled. At that point the water is <a href="http://www.enotes.com/public-health-encyclopedia/biological-oxygen-demand" title="BOD"><strong>BOD</strong></a>. Here is a picture of what it use to look like when we first got here. It was basically purple. All designers told me back then that I needed to put four 10 hp motors in my pond, basically agitators like any sewer plant uses. But signing up for 25 years for four 10 horse motors was not in my game plan. I kept going through consultants until I found one willing to think completely outside the box. We went out and maximized existing resources.<br />
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&#8220;Here&#8217;s how we did it. In the winery I gave everyone dust pans and brooms so that they could sweep up all the debris of winemaking first before they tried to wash down the floors. It all use to just go down the drain. That use to be ok, and legally it was ok, too. But it also meant that the water was basically ruined. It had no oxygen. It&#8217;s called BOD, <em>biological oxygen demand</em>. It&#8217;s created mostly by sugars and solids. The sugars, in our case, comes from the fruit. So my job is to get the solids out and remove the sugars, <em>and</em> put the oxygen back in the water.<br />
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<strong>&#8220;So when the waste water</strong> leaves the winery (after years of bringing all the plumbing into one place), it goes up to the tanks way up on top of the hill. Up there we have repurposed old fire tanks. They now serve as anaerobic digesters. <a class="lightbox"  title ="Trickle tower" href="http://reignofterroir.com/wp-content/uploads/2010/06/Trickle-tower.jpg" title="Trickle tower" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Trickle-tower-160x120.jpg" alt="" title="Trickle tower" width="160" height="120" class="alignright size-thumbnail wp-image-4188" /></a>The water spends between 20 and 30 days to go through those tanks. Then, via gravity, it comes down through a series of trickle towers. The first one is near the tanks. Here&#8217;s another one [pic]. The water comes up through a pipe and runs down the trickle tower.<br />
Now, the consultants I went to designed a trickle tower for me, but it was going to be $100,000. It was all stainless steel and plastic. Instead, what I did was take some old grape trailers. These things were in the weeds. Nobody even knew they were here. They do hold water. So I then took barrel racks, old steel barrel racks, stacked them up; welded them together; stuck it full of wood slats to act as a media; I then jammed a bunch of willows between. You&#8217;ll note what most people would call black slime coating the sides. It&#8217;s actually called filamentous fungi. What it does is consume compounds, sugar being my main compound. And as the water trickles down through here it also gets aeration. So, my settling goes on in the tanks on the hill. My de-sugaring goes on in these trickle towers.<br />
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&#8220;This one [pictured above] was built about three or four months ago. The efficiency is quite measurable. It&#8217;s an amazing thing. It has a whole lot of surface area; and the filamentous fungi, if you take it in your hand, feels kind of like wet cotton. You can squeeze it. It has texture. But lay it out on the flat rock in the sun, and by the next day it is like a piece of paper. It&#8217;s almost nothing but structure.<br />
So the water passes through the trickle towers, the last one sitting just before the water goes into the pond. So that&#8217;s the delivery of the water from the winery to the pond. Now, in the pond is where they wanted me to put these four agitators. They would have just consumed the power of three or four houses. Instead, we built a water falls.<br />
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<a class="lightbox"  title ="Water Falls" href="http://reignofterroir.com/wp-content/uploads/2010/06/Water-Falls.jpg" title="Water Falls" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Water-Falls-120x160.jpg" alt="" title="Water Falls" width="120" height="160" class="alignleft size-thumbnail wp-image-4194" /></a><strong>&#8220;Think about the two main processes</strong> in this world with respect to water. The giant water filters are the Everglades of the world. The oxygenators are all the streams and rocky creeks. That&#8217;s where the trout live because that is where is found the highest oxygen level. So we figured out that with one five hp pump all we had to do was lift the water in this pond twelve feet. That takes very little psi, very little power to move a lot of water. So I raise about 400 gallons a minute twelve feet. From that point it is gravity again. The water is raised above the pond level to the road height. From there gravity takes the water through a series of water falls. Those are my aerators. All gravity. No moving parts. Rocks. Plants. No service! And were operating at 20% of the power of the four aerators originally proposed, and we achieve a water quality 3 to 4 times what they would have ever had as a goal. We&#8217;re pretty pleased.&#8221;<br />
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<em>We pass by a portable chicken coop with a solar door which opens at dawn and closes at dusk. It must be moved every six months when the predators in the area catch on. Guinea hens pass through. Hawks, a couple species of duck, egret, black, green, and great blue heron, common snipe, geese, sandpipers, killdeer, turkeys, bluebirds, a kingfisher, even the occasional troublesome otter, all make use of the pond, one way or another. There are muskrats.</em><br />
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<strong>&#8220;This pond use to be purple</strong> four or five years ago. It had a smell that people on the freeway would call and complain about. There is now no smell. Again, when the water comes out of the winery it has a BOD of about 2,500. Before I can use it on land it has to have a measurement of 80 ppm. I am now somewhere below 10 ppm. We can&#8217;t even get a reading. So I have virtually no BOD. When the water comes out of the winery there is zero oxygen. I&#8217;ll measure the oxygen down where it comes out of the wetland. We&#8217;ll probably find it is over 4 ppm. Trout require about 5 ppm.<br />
&#8220;My minimum requirement for oxygen is 1 ppm before I can land-apply it. The BOD minimum is 80 ppm before I can land-apply it. So this water in the pond can be used anytime.&#8221; <em>[To clarify, there are two measurements in play here. One, for BOD, is a measurement of organic material: the lower the number, the better. The second is for oxygen saturation: the higher, the better. The 'minimums' Mr. Thornhill refers to are establish either at either the state or federal level, or both. Admin]</em><br />
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<a class="lightbox"  title ="Drawing water for O test" href="http://reignofterroir.com/wp-content/uploads/2010/06/Drawing-water-for-O-test.jpg" title="Drawing water for O test" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Drawing-water-for-O-test-120x160.jpg" alt="" title="Drawing water for O test" width="120" height="160" class="alignright size-thumbnail wp-image-4196" /></a><strong>&#8220;The water has to go</strong> back and forth, back and forth, and back and forth. It comes in via gravity, passes through the water falls, is pumped back up the twelve feet and starts all over. The plants in the pond do all kinds of things. They suck out all the excess nutrients left in the winery water; all the phosphorous, the nitrogen. They will also remove heavy metals. They also introduce oxygen. Aquatic plants pull oxygen out of the atmosphere and introduce it back into the water through their roots.<br />
I had a neighbor call me to ask if I was interested in some concrete. He was taking out a big patio. I went and looked. There were forty of these slabs [pictured]. I said I would be right back with my truck! So I am going to put a path of these all through the wetlands so that people can see what is going on.<br />
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<a class="lightbox"  title ="Test Results" href="http://reignofterroir.com/wp-content/uploads/2010/06/Test-Results.jpg" title="Test Results" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Test-Results-160x120.jpg" alt="" title="Test Results" width="160" height="120" class="alignleft size-thumbnail wp-image-4202" /></a><strong>&#8220;So here&#8217;s our dissolved</strong> oxygen level. And I would venture to say that we are probably close to 6 or 7 ppm. We&#8217;re over 5, that&#8217;s for sure. When they first gave me an oxygen set to test, it went from zero to one, in tenths. Right? I would measure and tell them that I was getting 1. They would ask if I was getting a full 1 or a point 1 [.1]? No, I was getting a 1! And if you went to the bottom of the water fall it would be 12 ppm, off the charts. Saturated. So I got a new set.  I come out to check the oxygen levels once a week, usually when I&#8217;m doing a tour, just out of curiosity. But I do have a guy who checks it in three different places every single Monday. We can see a difference from end to end of the pond and wetland.<br />
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&#8220;We check BOD once a month. That&#8217;s kind of an expensive thing or I would do it all the time. But we don&#8217;t see huge changes once we get out of harvest. There just begins this very steady decline. In fact, BOD removal is much faster now because of our trickle towers. We can go right to a trickle tower and measure the BOD in the water as it comes out of the tank. At the bottom of the tower BOD is cut in half. That is just at the first tower; and I&#8217;m going to have four.<br />
&nbsp;<br />
&#8220;We recycle 100% of the winery water. After we&#8217;ve &#8216;reduced our use&#8217;, we reuse it more than once. It&#8217;s kind of like a wine glass. When people ask me what is the difference between &#8216;recycle&#8217; and &#8216;reuse&#8217;, I tell them that a wine glass is reused. When it is broken, it&#8217;s recycled. So with the water, we try to use it more than once. But it does get &#8216;broken&#8217;. Then we have to recycle it. So this entire process here saved me about 5 million gallons of water last year that I was then able to use for irrigation. It&#8217;s high-quality water. I would have otherwise had to buy it.&#8221;<br />
&nbsp;<br />
&#8220;So, number one, we recycle 100% of the water. Number two, we do it in a way that consumes very little energy, with no chemical applications. Number three, we&#8217;ve ended up with a bird sanctuary out of it; more habitat, more biodiversity, a greater contribution to the biodynamics of this property. And number four, I get to share the knowledge with people and try to teach others.<br />
&nbsp;<br />
<strong>&#8220;When you want to talk about sustainability</strong>, what is true sustainability, well, first of all it means living your life and running your business so that it doesn&#8217;t adversely impact future generations. I didn&#8217;t come up with that. But I also think that it means sharing information. If you are not passing the information along, <em>that</em> is not sustainable. The sooner we pass it on right now, the better.  It needs to be <em>viral</em>.<br />
&nbsp;<br />
<a class="lightbox"  title ="True Grit" href="http://reignofterroir.com/wp-content/uploads/2010/06/True-Grit.jpg" title="True Grit" rel="lightbox[4174]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/True-Grit-160x120.jpg" alt="" title="True Grit" width="160" height="120" class="alignright size-thumbnail wp-image-4208" /></a>&#8220;My partners and I came to the conclusion, when we created our partnership, that if we waited for the governments around the globe to address environmental concerns, then it wouldn&#8217;t happen fast enough. However, industry can turn on a dime, with incentives. They are now incentified. They weren&#8217;t five years ago.<br />
It&#8217;s been a struggle all my life to be an environmental person. Other people sort of laugh at it, and don&#8217;t pay any attention. It&#8217;s the same thing with organics. I remember when I kept thinking, well, there getting it now. That was 10 years ago. Maybe they&#8217;re getting it now. That was 5 years ago. <em>Now</em> they&#8217;re getting it. I mean, now there is a big push. A big wave. There is incentive.<br />
&nbsp;<br />
&#8220;You take Walmart and Clorox. I&#8217;ve sat on boards with the environmental guys and that is the number one thing they are focused on is turning their company green. They know that if they don&#8217;t, they&#8217;re out. That company will not be around five to ten years from now. I&#8217;m convinced.<br />
&nbsp;<br />
&#8220;The generation coming into play now, my kids, basically, the twenty and thirty year-olds, they are distrusting. They see what is happening. They want third-party certification. So, that&#8217;s where &#8216;certified organic&#8217; or &#8216;certified biodynamic&#8217; comes in. A lot of people don&#8217;t want to be measured. <em>I do.</em> It&#8217;s kind of like running in a race. If I&#8217;m going to run, let&#8217;s make it a race. If it&#8217;s going to be a race, then I really prefer the front. It&#8217;s just a lot more fun.&#8221; (laughs)<br />
&nbsp;<br />
<em>We then drove to the winery&#8217;s tasting room where I enjoyed a healthy lunch. I turned off my recorder. Both my intellectual and corporeal appetites were satisfied.</em><br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>In Praise of Old Wine Books, Robert Lawrence Balzer</title>
		<link>http://reignofterroir.com/2010/06/16/in-praise-of-old-wine-books-robert-lawrence-balzer/</link>
		<comments>http://reignofterroir.com/2010/06/16/in-praise-of-old-wine-books-robert-lawrence-balzer/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:11:42 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Wine History]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4166</guid>
		<description><![CDATA[How strange and jarring can be the experience when reading old wine books, especially those centered on California. But what might be meant by &#8216;old&#8217; ? Is 1978 old?  It can seem like ancient history when reading Wines of California, by Robert Lawrence Balzer. Yet that is the book&#8217;s great strength.  Selling for [...]]]></description>
			<content:encoded><![CDATA[<p>How strange and jarring can be the experience when reading old wine books, especially those centered on California. But what might be meant by &#8216;old&#8217; ? Is 1978 old?  It can seem like ancient history when reading <strong><em>Wines of California</em></strong>, by Robert Lawrence Balzer. Yet that is the book&#8217;s great strength.  Selling for pennies on the second-hand book market, Mr. Balzer&#8217;s book provides valuable insight into where we&#8217;ve come from, how far has the industry moved in 30 years. California&#8217;s first great modern wine writer, his <strong><em>Wines of California</em></strong> enjoys an unusual distinction of having been written on the cusp of California&#8217;s explosion onto the international wine scene, a fuse lit by Mr. Balzer himself.<br />
&nbsp;<br />
Who is Robert Lawrence Balzer? From his <a href="http://www.csupomona.edu/~library/specialcollections/balzer/" title="Cal Poly"><strong>Special Collections page</strong></a> at Cal Poly Pomona.<br />
&nbsp;<br />
<a class="lightbox"  title ="R.S. Balzer from the Cal Poly site" href="http://reignofterroir.com/wp-content/uploads/2010/06/R.S.-Balzer-from-the-Cal-Poly-site.jpg" title="R.S. Balzer from the Cal Poly site" rel="lightbox[4166]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/R.S.-Balzer-from-the-Cal-Poly-site-133x160.jpg" alt="" title="R.S. Balzer from the Cal Poly site" width="133" height="160" class="alignright size-thumbnail wp-image-4167" /></a><strong>&#8220;Balzer is recognized for having had an enormous impact on the California wine industry, and on the acceptance of California wines worldwide. He began championing quality California wines in the 1930s, decades before the rest of the world realized their stature. In 1973 he organized a blind tasting with the New York Food and Wine Society, where California Chardonnays received the top four scores. That contributed momentum toward the famous 1976 &#8220;Judgment of Paris&#8221; blind tasting where again California wines received top scores over French wines (portrayed in the 2008 film &#8220;Bottle Shock&#8221;). The acquisition of the Robert Lawrence Balzer Collection builds on an already significant Wine Industry Collection at Cal Poly Pomona Library and further strengthens the library as a research venue for the wine industry.&#8221;</strong><br />
&nbsp;<br />
A man of many talents (he played a small role in the 1975 film <em>Day of the Locust</em>), a practicing Buddhist, Balzer&#8217;s distinguished writing and teaching career earned him the enduring gratitude of Ernest Gallo, Robert Mondavi, and the California wine industry as a whole. A charming post from the <a href="http://www.undergroundwineletter.com/2010/03/a-visit-with-robert-lawrence-balzer-grand-ambassador-of-american-wine-culture/" title="Underground"><strong>Underground Wine Letter</strong></a> describes a recent March 2010 visit with the gentleman this way,<br />
&nbsp;<br />
<strong>&#8220;Robert, the first serious wine journalist in the U.S., has been a wine writer for close to 70 years.  I had not seen him since his birthday before last and he will be 98 in June.  A true Renaissance man and an epicurean, Robert has been a retailer, an actor, a restaurateur, a Buddhist monk, a flight instructor during World War II, a wine instructor and the author of 11 books.  While age is finally catching up with him, he is still charming, knowledgeable and articulate, especially when reminiscing about the earlier days of California wine.  He stills drinks wine and Scotch regularly, which he partially attributes to his long age. An amazing man, he has known the rich and famous in politics, food and wine, Hollywood and more.&#8221;</strong><br />
&nbsp;<br />
Adding to his august reputation is the <a href="http://en.wikipedia.org/wiki/New_York_Wine_Tasting_of_1973" title="NY, '73"><strong>New York Wine Tasting</strong></a> he organized in 1973. Years before the far better known Judgement of Paris, the New York tasting<br />
&nbsp;<br />
<strong>&#8220;assembled 14 leading wine experts including France’s Alexis Lichine, who owned two Chateaux in Bordeaux, a manager of the Four Seasons restaurant in New York City, and Sam Aaron, a prominent New York wine merchant. They evaluated 23 Chardonnays from California, New York, and France in a blind tasting before an assemblage of 250 members of the New York Food and Wine Society. California Chardonnays received the top four scores. Fifth place went to the 1969 Beaune Clos des Mouches Joseph Drouhin. Other French wines in the competition were the 1970 Corton-Charlemagne Louis Latour, the 1971 Pouilly-Fuisse Louis Jadot, and the 1970 Chassagne-Montrachet Marquis de Laguiche Joseph Drouhin.&#8221;</strong><br />
&nbsp;<br />
I belive much may be learned from older, out of print wine books. Mr. Balzer&#8217;s <strong><em>Wines of California</em></strong> is a case in point. There is a kind of innocence about his style. Free of technical, highbrow cant, we may read what are now almost tragicomic observations such as this about California Pinot Noir.<br />
&nbsp;<br />
<strong>&#8220;Pinot Noir, both the grape and the wine, remains an enigma to California viticulturists and winemakers alike. [....] Pinot Noir in California seems to elude even the most intelligent application of enological science in the production of wines comparable in stature to those of the French Côte d&#8217;Or. [...] Few wineries can afford more than a year or so of bottle age before general release. That aging is the beginning of the refinement necessary to achieve a wine&#8217;s full potential. It is up to you, the wine buyer, to allow your wines the time they need to reach their peak.&#8221;</strong><br />
&nbsp;<br />
Or this (abbreviated) breakdown of California&#8217;s &#8220;<strong>own wine, unique, complex, and [...] varied&#8221;</strong> Zinfandel.<br />
&nbsp;<br />
<strong>&#8220;1.  A light, young, and fresh Zinfandel, its berry-like flavor suggesting the French Beaujolais.<br />
&nbsp;<br />
2.  A heavier-bodied, deeper-colored wine, capable of long cellar aging, comparable to the finest French clarets of the Médoc. Such wines are most likely to emerge from the cooler regions.<br />
&nbsp;<br />
3.  Late-harvest Zinfandels, with alcohol content as high as 17 percent by volume [!] and with minimal residual sugar. These have rare aging potential and suggest the results that will be possible when viticulture and enology marry in the science of winemaking.&#8221;</strong><br />
&nbsp;<br />
From rare pictures of youthful and noted California winemakers, Fred Franzia, Dave Bennion, Martin Ray, Joe Heinz, Warren Winiarski, Michael Mondavi, even Justin Meyer, to an excellent gloss on California wine history, this book has all that a contemporary wine enthusiast might want to learn about how the California wine world was understood in the late seventies.  Mr. Balzer&#8217;s accounts of what he calls <em>The Corporate Investment Period (1965-1974)</em> and the <em>Financial Adjustment and the Post-Boom Crisis (1974-1976)</em> are especially insightful.<br />
&nbsp;<br />
So, it is to Robert Lawrence Balzer, who will turn 98 on June 25th, that I offer my deep gratitude for his work. I strongly encourage folks to visit their local used book store and buy a copy of what will prove a classic, the <strong><em>Wines of California</em></strong>.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>Clos Troteligotte, Cahors&#8217; New Generation</title>
		<link>http://reignofterroir.com/2010/06/01/clos-troteligotte-cahors-new-generation/</link>
		<comments>http://reignofterroir.com/2010/06/01/clos-troteligotte-cahors-new-generation/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 03:34:08 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[CAHORS]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>
		<category><![CDATA[Young Winemakers]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4099</guid>
		<description><![CDATA[Clos Troteligotte is an interesting property. Stylistically, it straddles the line between old and new Cahors, but is not part of a generational movement as such. It understands its future as one driven by an independence of spirit and a work ethic, the true patrimony of the South West. Clos Troteligotte builds upon this cultural [...]]]></description>
			<content:encoded><![CDATA[<p>Clos Troteligotte is an interesting property. Stylistically, it straddles the line between old and new Cahors, but is not part of a generational movement as such. It understands its future as one driven by an independence of spirit and a work ethic, the true patrimony of the South West. Clos Troteligotte builds upon this cultural continuity with refreshing innovation, a new perspective. I&#8217;ll explain.<br />
&nbsp;<br />
Traditional Cahors AOC winemaking is difficult to grasp. Its long history has been punctuated by environmental disasters, changing international fortunes, the rise of powerful, politically astute regional rivals, the emergence of America as a winemaking power, its rechristening, if not rebirth, in the 1970s, and, most recently, Argentina&#8217;s successful marketing of the Malbec grape under Cahors&#8217; very nose. Indeed, Cahors AOC identity today is an unsettled confluence of multiple histories and restarts. We can catch glimpses of the magnificence of the wines produced, more numerous examples in recent years, but I don&#8217;t believe the Cahors AOC has experienced sufficient continuity as a wine growing region for the rest of the world to clearly understand what it is she has done, certainly not what she now does. It was not until the 1990s, after all, that a thorough analysis of what Andrew Jefford has called <a href="http://www.amazon.com/New-France-Complete-Contemporary-Mitchell/dp/1845330005/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1275450755&#038;sr=8-1" title="The New France"><strong>the forgotten terroirs</strong></a> was even undertaken.<br />
&nbsp;<br />
Now the Cahors AOC project becomes to expand and to deepen this new local knowledge of itself, of its terroirs and the best viticulture, for the sake of its growers, producers, and the thirsty public. For it remains true, as I was often reminded by locals themselves, that a substantial number of Cahors AOC vignerons still do not know the strengths and weaknesses of their own lands, whether their vineyards are in the right place, or where to look within the AOC at large for terroirs of great potential. This last point is important in that I strongly sense that others from outside the region are now shopping for AOC acreage. (I, myself, have more than once in the past few weeks wondered whether I might make a go of it here!) Of spectacular potential, this small AOC in the South West of France has only begun to shower the world with the soulful, expressive gifts of its terroirs. Like much of Portugal, I am convinced that the Cahors AOC is on the verge of far wider international recognition than now enjoyed. There is no downside to its fortunes.<br />
&nbsp;<br />
<a class="lightbox"  title ="Emmanuel Rybinski" href="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuel-Rybinski.jpg" title="Emmanuel Rybinski" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuel-Rybinski-300x225.jpg" alt="" title="Emmanuel Rybinski" width="300" height="225" class="alignleft size-medium wp-image-4103" /></a>Of Clos Troteligotte. Founded in 1987 by patriarch Christian Rybinski, it is a 10 hectare (1 of white grapes just coming in) family operation spearheaded by young son Emmanuel. They combine excellent red plateau soils, an appreciation of contemporary viticultural thinking, a relentless work ethic, internet savoir-faire, experimentation, and an abiding love of their patrimony into a range of bright wines, including a white and rosé. I had the pleasure of spending a couple of hours with Emmanuel. What follows is a blended narrative of the interview.<br />
&nbsp;<br />
Troteligotte, Emmanuel explains, is the name of his grandfather&#8217;s house. It means a place where there are a lot of partridge (my effort to find an exact translation was unsuccessful). As we approached the property and drove a private dirt road through wooded land just east of the Villesèque commune, itself ten minutes west of Cahors off D653, sure enough partridge bolted in front of us. They did not fly, but ran. Emmanuel described his vineyard as atop the plateau, an iron-rich clay and limestone mix. Unobstructed sunshine is on the vines, the surrounding forest having been cleared for cereal grains and animal forage as well. Emmanuel&#8217;s father, Christian, though an agronomist, was an ingenue. He didn&#8217;t know a lot about wine when he initially planted the Clos Troteligotte&#8217;s vines in &#8216;87. His own father had been a farmer, had not known the vine. But Christian learned with each vintage and soon left the negociants behind with a focus on quality, a resolution made in 1998, the year of his first great effort.<br />
&nbsp;<br />
<a class="lightbox"  title ="Emmanuel's Work" href="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuels-Work.jpg" title="Emmanuel&#039;s Work" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuels-Work-300x225.jpg" alt="" title="Emmanuel&#039;s Work" width="300" height="225" class="alignright size-medium wp-image-4100" /></a>In 2004 Emmanuel had returned from Australia. He had worked in <a href="http://www.victorianalpswinery.com.au/?id=ourstory" title="Victorian Alps"><strong>Victorian Alps Winery</strong></a>, near the Victorian Alps in the state of Victoria. He had also put put in time in Napa as an assistant winemaker at <a href="http://www.chateaupotelle.com/" title=Chateau Potelle"><strong>Chateau Potelle</strong></a> in 2002. So, back in Villesèque in 2004, he began to make his multiple signature cuvées. Shortly was to come, with the help of his father, their first <strong>C</strong>harte de <strong>Q</strong>ualité wine in 2004, the <a href="http://www.clostroteligotte.com/nos_vins" title="CQfd"><strong>CQfd</strong></a> [see pic].<br />
&nbsp;<br />
Diversity of wines is the key to the Clos&#8217; success. Emmanuel has complete control over block, vine, and grape selection to do as he pleases. So why not explore the variety their current 40,000 bottle capacity allows? Eight thousand of Rosé, 4,000 of the white blend, Chardonnay, Sauvignon Blanc and Viognier, and the balance of classic Cahors blends, Malbec, Merlot, and Tannat. The white blend is quite interesting, the result of an experiment with the three varieties none of which were planted in sufficient quantities to warrant a separate bottling.  But next year he will plant more vines for two new whites, a Chardonnay and Sauvignon Blanc blend and a stand-alone Viognier.<br />
&nbsp;<br />
<a class="lightbox"  title ="New website banner" href="http://reignofterroir.com/wp-content/uploads/2010/06/New-website-banner.jpg" title="New website banner" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/New-website-banner-160x43.jpg" alt="" title="New website banner" width="160" height="43" class="alignleft size-thumbnail wp-image-4101" /></a>Father and son do everything; they work the vineyards, the cellar, the barnyard, they do all the marketing, including hand-selling at markets, the labels. Control rests entirely in their hands. Their new <a href="http://www.clostroteligotte.com/" title="website"><strong>website</strong></a>, too, was Emmanuel&#8217;s doing, though with the help of a friend who runs <a href="http://www.eure-k.fr/" title="eure-k"><strong>eure-k!</strong></a>, a new innovative web design collective, in this instance charged with creating a site which reflected Emmanuel&#8217;s electric personality. It took six months, but the results are certainly more energizing and visually arresting than any other Cahors AOC producer sites I&#8217;ve visited on the net. They also do tee-shirts, fliers offering discounts, all that modern marketing stuff (like talking to me). Though not yet on Facebook or Twitter (it takes time he does not have!), he does have a <a href="http://blog.clostroteligotte.com/" title="blog"><strong>blog</strong></a> administered by his lovely wife, Emily. (Though not always a part of Emmanuel&#8217;s narrative, Emily is undeniably central to their success.) All of this raises his profile and that of the winery. From his work in Australia and California he learned the importance of wine tourism, something he hopes to increase to his property in the near future. Future plans call for the building of a new cellar for tastings and sales, educational talks; a showplace for local art, theater, music, and books; a comfortable place for cultural gatherings and conversation, what Emmanuel calls a Country or Rural Cultural Center. Under construction now, he hopes to open the doors in the Spring/Summer of 2012.<br />
&nbsp;<br />
These kinds of initiatives, incidentally, are going on all over the Cahors AOC. Indeed, the local wine and tourism authorities have launched a five-year plan to completely revitalize the region. It is an exciting time to be a winemaker here! Yet Emmanuel&#8217;s advice may not be sought, at least in the beginning. Along with other young winemakers 30 and under, they have not yet earned the confidence of the older generation. For that distinction, a greater region recognition of one&#8217;s work is required.<br />
&nbsp;<br />
Emmanuel is not particularly concerned with such matters. He really has no time to speak formally about the development of the appellation in any case. He has more than enough work to do, what with his winemaking, viticultural practice, marketing, house and out-building construction and family responsibilities. He is the father of three beautiful young children. Malbec Days, in fact, offered him an excellent opportunity to combine a number of tasks, including meeting local officials, exporters, wine writers, etc. all while pouring his wines.<br />
&nbsp;<br />
<a class="lightbox"  title ="Clos Troteligotte vineyards" href="http://reignofterroir.com/wp-content/uploads/2010/06/Clos-Troteligotte-vineyards.jpg" title="Clos Troteligotte vineyards" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Clos-Troteligotte-vineyards-300x225.jpg" alt="" title="Clos Troteligotte vineyards" width="300" height="225" class="alignleft size-medium wp-image-4106" /></a>We arrive at the vineyards, the house and future cellar under construction just beyond. His current cellar is simply too small for his ambitious plans. The vineyard is 9 hectares of Malbec and 1 of Merlot. The Merlot was put in his first cuvée, <a href="http://www.clostroteligotte.com/nos_vins" title="La Fourmi"><strong>La Fourmi</strong></a> and in his bag-in-a-box wine. But no Merlot is used for his middle and high cuvées. Those wines are 100% Malbec. I should add that the white grapes are not grown on the same soil as the red. In the main vineyard heavy iron-rich stones, some appearing 100% pure, lie scattered about the ground and lurk just beneath the surface. Years ago such stones were smelted to make iron farm and martial instruments. Were it to rain the soil would turn red before my eyes.<br />
&nbsp;<br />
<a class="lightbox"  title ="CQfd-2006" href="http://reignofterroir.com/wp-content/uploads/2010/06/CQfd-2006.jpg" title="CQfd-2006" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/CQfd-2006-81x160.jpg" alt="" title="CQfd-2006" width="81" height="160" class="alignright size-thumbnail wp-image-4109" /></a>Green harvest is the order of the day at the more progressive vineyards, as here. Emmanuel explains the maximum number of canes allowed, 4 to 5, along each cordon. Grape bunches are severely reduced to one per cane. Yields for the higher quality cuvées are around 30 hectoliters per hectare, the lowest yield is used for the CQfd. Contrast this to the easier drinking, less expensive La Fourmi, for which 45 to 50 hectoliters per hectare are harvested. As may be seen, grass and flowers are everywhere between the rows, but Clos Troteligotte is not yet biologique. La Lutte Raisonnée is practiced, essentially what we would call &#8217;sustainable&#8217;. In two to three years they will complete the transition to biologique, or &#8216;organic&#8217;. Under the raisonnée regime a very small amount of &#8216;product&#8217; is used, sulphur and copper, usually once a year. No insecticide is applied. But even this quantity, Emmanuel explains, has been reduced by half since 2000. As a result the vines have become more and more capable of resisting what diseases there are in this dry climate. During a typical growing season it is only the leaves, and not the grape bunches, which are occasionally attacked. Clean grapes help, of course, with the vinifications, all done with &#8216;wild&#8217; yeast.<br />
&nbsp;<br />
Because it is just Emmanuel and his father, the grapes are mechanically harvested. Small select parcels are harvested first, when it is coldest, between 5 a.m. and 8 a.m. in the morning. The disease-free grape clusters, a feature of both climate and viticulture, do not really need hand harvesting. No post-harvest de-selecting is required. Besides, a hectare may be harvested in under two hours at an optimal temperature and have the grapes in the winery before the morning chill has fled. The whites, however, are hand harvested because of oxidative matters. Curiously, their vineyards are consistently ready for harvest a full week earlier than their closest neighbor, a vineyard property only one kilometer away. Perhaps it is the forest circling their lands that provide an extra bit of protection, perhaps a subtle microclimate subtends the difference.<br />
&nbsp;<br />
<a class="lightbox"  title ="Younger white grape vines" href="http://reignofterroir.com/wp-content/uploads/2010/06/Younger-white-grape-vines.jpg" title="Younger white grape vines" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Younger-white-grape-vines-300x225.jpg" alt="" title="Younger white grape vines" width="300" height="225" class="alignright size-medium wp-image-4118" /></a>We leave the red soils of the Malbec/Merlot vineyard (with a small amount of Tannat, 2 to 3 percent) to view the white clay, chalkier soils for Clos Troteligotte&#8217;s whites. The vineyard bordered the forest, but in the past few years the trees have been cleared to make room for more vines to come, Chardonnay, Sauvignon Blanc, and Viognier, as mentioned above. The empty field is now planted with cereal grains while they prepare for the new vineyard.<br />
&nbsp;<br />
I was next introduced to a small plantation of very young oaks, what they hope will become <a href="http://www.truffletrees.com/truffcult.html" title="truffle site"><strong>truffle trees</strong></a> in no fewer than 7 years. Asked about a vegetable garden, Emmanuel very proudly said they grew for the family. &#8220;We do everything!&#8221; They don&#8217;t use conventional paper diapers for their children. Instead, they use a <a href="http://www.thediaperhyena.com/hempdiapers.htm" title="hemp diapers"><strong>hemp fabric</strong></a>, and for their tee-shirts, not to mention for the insulation of their home. His uncle has 40 hectares of cereals under cultivation. Complete with a windmill and grinding stone, grains for the family and their chickens and pigs are produced there. The pig manure is, bien sûr, returned to the fields.  Like Emmanuel says, &#8220;We do everything!&#8221;<br />
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<a class="lightbox"  title ="Emmanuel and Emily" href="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuel-and-Emily.jpg" title="Emmanuel and Emily" rel="lightbox[4099]"><img src="http://reignofterroir.com/wp-content/uploads/2010/06/Emmanuel-and-Emily-300x225.jpg" alt="" title="Emmanuel and Emily" width="300" height="225" class="alignleft size-medium wp-image-4116" /></a>Heating of the family home, Emmanuel and Emily&#8217;s, is provided by a large stove. After firing it up for a couple of hours it provides heat all throughout the night, important when the temperature last winter plunged from an average of zero to minus 10. With the stove they bake their own bread. They harvest meats from their own livestock. Their family life and that of their farm supports and maintains long-standing Cahors country traditions. They remind me of rural folks living in Mendocino County or in western Montana. I couldn&#8217;t help thinking I had met these people before. I&#8217;m sure I have. And like their American counterparts, they are not making much money. Emmanuel laughs, <strong><em>&#8220;Not yet. Not yet. We work 7 days a week. We have one short holiday a year. Me and my wife. But I am on a good path. Next year I hope to take more time off&#8230; maybe pay someone to come with me into the vineyards. That would allow me to do something else.&#8221;</em></strong><br />
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I was welcomed at their family house. Emily brought out a bowl of strawberries. Their apple-cheeked children eyed me with amusement, dressed as I was in unseasonable, unreasonable black and sporting multiple electronic devices. A friendly old dog, perhaps a Bernese, went back to the shade. Emmanuel introduced me and soon had his eldest son practicing his English numbers aloud. Their youngest offered me a bottle of liquid soap and a bubble wand. The ice water infused with citron tasted good.<br />
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Though I was to spend another 45 minutes with Emmanuel touring the winery proper and other sites, and listening to his extraordinary visions that I am certain <em>will</em> be realized, I feel it is best to end my post here. I had seen, tasted and heard much in my week in the Cahors region. But no experience was quite so perfect, so personally fulfilling for this weary stranger than my few precious minutes here with the Rybinski family.<br />
&nbsp;<br />
<strong><em>Admin</em></strong><br />
&nbsp;<br />
For further reading, a supplemental <a href="http://www.livewine.eu/reportages.php?rep=clos_troteligotte_cahors&#038;lang=eng" title="link"><strong>link</strong></a>.</p>
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		<title>Domaine Du Prince, AOC Cahors, Terroir And Quality</title>
		<link>http://reignofterroir.com/2010/05/27/domaine-du-prince-aoc-cahors-terroir-and-quality/</link>
		<comments>http://reignofterroir.com/2010/05/27/domaine-du-prince-aoc-cahors-terroir-and-quality/#comments</comments>
		<pubDate>Fri, 28 May 2010 06:03:11 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[CAHORS]]></category>
		<category><![CDATA[International Terroirs]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Winemakers]]></category>
		<category><![CDATA[Wineries]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4077</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://domaineduprince.chez-alice.fr/debutfin.htm" title=Do. du Prince"><strong>Domaine du Prince</strong></a> is located in the south of the commune of Saint-Vincent-Rive-d&#8217;Olt. A few kilometers from the Lot River, just 15 minutes by car west of Cahors, all of its vineyards are situated atop a plateau; and as with all regional plateaux above the Lot, they share what are generally agreed to be the finest soils of AOC Cahors. Though the geochemistry is complex, a plateau&#8217;s high clay and calcareous, limestone soil blend helps maintain pH balance and improves water retention, so stabilizing a vine&#8217;s nutrient requirements, especially important in the warmer clime of these higher elevations. The wines from plateau vineyards tend to have higher acidity and, with proper canopy management, sugar and phenolic ripeness more often coincide with each harvest. The Malbec grape grown here will promise lower yields, richer aromas and firmer tannins. And should Merlot, an authorized blending grape, also be grown it, too, will share in this promise.<br />
&nbsp;<br />
<a class="lightbox"  title ="Lou Prince label" href="http://reignofterroir.com/wp-content/uploads/2010/05/Lou-Prince-label.jpg" title="Lou Prince label" rel="lightbox[4077]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Lou-Prince-label-225x300.jpg" alt="" title="Lou Prince label" width="225" height="300" class="alignright size-medium wp-image-4079" /></a>While in Cahors I was consistently told that the plateau terroir not only offers the greatest growing and slow ripening advantages, but that the finished wines are &#8216;classical&#8217; expressions of the AOC. Though less than a third of all wine production comes from diverse plateaux vineyards, most sold under private labels, and though negociants typically buy from vineyards planted in alluvial soils, I cannot be certain that in a blind tasting I could always pick a wine from the plateau. But one wine that for me did emerge as a benchmark for what is meant by &#8216;classical&#8217; is the beautiful wine Lou Prince from the Domaine du Prince.<br />
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First a bit about the family. Genealogy traces the Jouves name back to the 16th century, though a reader of old French could take it back much further. Domaine du Prince takes its name from an ancestor who while in Paris brought some wine to the King of France (another version has it the Tsar of Russia). Because he drew near the King this ancestor was nicknamed by his village the &#8216;Prince&#8217;. Even on official documents, on tax papers of the era, for example, the name reads Prince Jouves. The Jouves&#8217; family has been in the wine business for generations, though they also grew cereals, vegetables and raised diverse farm livestock. It was only about 40 to 50 years ago that the vineyards of the Domaine began to be the main product; they still have cattle, sheep, and grow some cereals, but only for family use. Other farms in the area have also shifted solely to commercial wine production. This is not too surprising given that the soils are not suited for many agricultural products other than the vine, and that water for irrigation is scarce. It is to the fecund plains and valleys nearer the river that historically many farmers turned.<br />
&nbsp;<br />
<a class="lightbox"  title ="Lou Prince vineyard" href="http://reignofterroir.com/wp-content/uploads/2010/05/Lou-Prince-vineyard.jpg" title="Lou Prince vineyard" rel="lightbox[4077]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Lou-Prince-vineyard-300x225.jpg" alt="" title="Lou Prince vineyard" width="300" height="225" class="alignleft size-medium wp-image-4080" /></a>Domaine du Prince produces a number of different wines on their 27 hectares of which just 2 are used for Lou Prince. This chosen vineyard, roughly 38 years old, yields around 2,400 bottles, yes, bottles per year. Recent notice of this wine has led to the sober prediction that demand will far outstrip supply in the very near future. They already sell more than they produce, having to market increasingly scarce holdings of older vintages. Owners and winemakers Hélène and husband Didier Jouves, along with his brother Bruno, have limited land available to expand production that will reliably guarantee the same high quality. A small select block on the same terroir in the immediate area has been planted recently. These young vines should be productive in three to four years.<br />
&nbsp;<br />
A wine producer working a single vineyard, Hélène explains to me, knows his land, knows individual vines by heart, when to harvest and, therefore, strongly senses what will be the quality of the finished wine. Drainage, cluster sensitivity to rain, disease pressures, weather patterns, all are part of the knowledge gained by experience. The continuity of historical memory becomes of decisive importance. And that is why the hectares of vineyard 30 yards away will not produce the same quality. The winemaker knows he will fool no one, he knows he will not be true to himself should he dilute the specific qualities of one vineyard with the grapes of another.<br />
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<a class="lightbox"  title ="Another section of the Lou Prince vineyard" href="http://reignofterroir.com/wp-content/uploads/2010/05/Another-section-of-the-Lou-Prince-vineyard.jpg" title="Another section of the Lou Prince vineyard" rel="lightbox[4077]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Another-section-of-the-Lou-Prince-vineyard-300x225.jpg" alt="" title="Another section of the Lou Prince vineyard" width="300" height="225" class="alignright size-medium wp-image-4084" /></a>The Lou Prince vineyard yields about 30 to 35 hectoliters per hectare (roughly 730 to 950 gallons) from a maximum of 4 tons of grapes, all manually harvested. The clay soils are very deep here with among the deepest rooted vines on the property. The Lou Prince vines will suffer less during the hot summer months without rain owing to the clay&#8217;s superior retention and parsimonious release of water.<br />
Then Didier gets at the heart of the matter with the observation that very few producers in AOC Cahors really know their own terroirs. They may have some on their property, but they don&#8217;t know how to identify or use them. The recent push by the local wine authorities for higher quality has everything to do with educating winegrowers on how to properly think their land. The Malbec Days celebration itself serves to bring into focus the importance of terroir.  Hélène forcefully adds,<br />
&nbsp;<br />
<strong>Hélèle Jouves</strong> <em>&#8220;His father&#8217;s generation was just doing wine. They were not doing quality wine. They were planting vines anywhere and wherever there was room. That&#8217;s how the previous generations did things. Now the young generation is learning how to use the terroir, how to work the vineyards, in order to have good wine, even though they have been raised like the old ones. It is hard for the young to make the older generation understand what it is we are doing in the vineyard. When we are doing green harvesting, for the older generation it&#8217;s like we are throwing away wine. His father [Didier's] was sick when he saw him doing it! He didn&#8217;t even want to see the vineyards. He&#8217;d say &#8216;It&#8217;s impossible! How can they do that!&#8217; Now? He&#8217;s happy to sell the Lou Prince. He knows. He can tell the difference. But most of the winemakers in the Cahors area are not at that point yet. They&#8217;re still thinking that the more wine there is, the better it is.&#8221;</em><br />
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And of the use of chemicals in their vineyards, Domaine du Prince pursues <em>la lutte raisonnée</em> approach. They grow in a windy, dry place so they don&#8217;t really need to use much. Near the river, anyplace where humidity and fog are issues, they would have to think differently. But not here. They do use sulphur, and bit of copper (cuivre) but only to save the crop. This, too, is a change from the older generation when chemicals of all stripes and strengths were used whether the vines needed it or not. They wanted to be sure and used chemicals all the time, including lots of copper. Now, if it is not needed, it is not used.<br />
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<a class="lightbox"  title ="one of their barrel rooms" href="http://reignofterroir.com/wp-content/uploads/2010/05/one-of-their-barrel-rooms.jpg" title="one of their barrel rooms" rel="lightbox[4077]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/one-of-their-barrel-rooms-225x300.jpg" alt="" title="one of their barrel rooms" width="225" height="300" class="alignleft size-medium wp-image-4088" /></a>From the vineyard we drove to the winery built by the Jouves family, in recent years expanded in response to their growth. Though Lou Prince may be made in miniscule quantities, the winery as a whole produces 100,000 bottles from their combined acreage. Of these, 60,000 to 70,000 bottles are sold per year out of the winery itself. Quite good for a winery which, as Hélèle says, is in the middle of nowhere. She adds that locals know of Domaine du Prince&#8217;s reputation for high quality at competitive prices. But it is all word of mouth. They do not advertise. Their interest in the export market is to help sell the balance, some 30%. Should that prove successful, they have the capacity to produce 150,000 bottles. The extra 50,000 are virtual bottles, so to say, in that they currently sell the wine in bulk to negociants. They would prefer to put it under their own label. Should the export market show interest they most certainly will move in that direction.<br />
&nbsp;<br />
<strong>Hélène Jouves</strong> <em>&#8220;Many producers would prefer to put their wine under their own label rather than sell in bulk. Not long ago selling wine in bulk was still profitable. The price was good. Little work was required. They didn&#8217;t have to pay for the bottles. It was easy and easy to sell. You wouldn&#8217;t make a lot of money, but you could get a price for what it was worth. But now, the price is so low that you no longer earn money selling in bulk. So everybody tries to give more value to these wines by selling in bottle. Also the temptation is to overcrop which drives the prices down further. To increase the quality is the key to higher prices. But when selling in bulk it doesn&#8217;t matter the quality. The price is exactly the same for good and bad wines. One doesn&#8217;t help the other.&#8221;</em><br />
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I should add that their Lou Prince is what is known in the region as a Charte de Qualité wine about which I shall have more to say in a later post. Suffice to say it is a new, rigorous certification program that seeks to find the finest wines from the finest terroirs in AOC Cahors. The idea is to forcefully promote to winemakers the very real relation between quality and terroir. Each year rarely more than half the wines submitted, from the beginning a small number, meet its strict tasting protocols. Indeed, so daunting are the program&#8217;s standards that many producers decline to attempt it. Many, however, do make the attempt, thereby raising the international profile of the AOC as a whole.<br />
&nbsp;<br />
<a class="lightbox"  title ="Didier &#038; Hélèn Jouves" href="http://reignofterroir.com/wp-content/uploads/2010/05/Didier-Hélèn-Jouves.jpg"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Didier-Hélèn-Jouves-225x300.jpg" alt="" title="Didier &amp; Hélèn Jouves" width="225" height="300" class="alignright size-medium wp-image-4091" /></a>In any event, Domaine du Prince offers a wide variety of wines, from a &#8216;bag in a box&#8217;, to the Charte de Qualité Lou Prince, and everything in between. And all but the &#8216;bag in a box&#8217; are under cork. Lafite corks in the case of Lou Prince. (Cork closures are near universal in the AOC Cahors.) Though they have never had a tainted bottle of Lou Prince, TCA occasionally finds its way into other bottlings. More disturbing is the anti-cork attitude of some importers, Chinese and American principally. Some insist on screwcaps as a condition for doing business.<br />
Back in the tasting/bottling room every effort is on display. A customer finishes his purchase. Off in one corner is a pallet of Lou Prince destined for New York. Outside I hear chickens. I am given a taste of the spectacular 2005 Lou Prince. Beautiful. Then a bottle. My spirits soar.<br />
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I met the youngest of their three children, a young boy already fascinated by the vineyard. Despite the sad fact of AOC Cahors vineyards being sold because the children refuse the patrimony, thankfully another generation of Domaine du Prince winegrowers is assured.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>The Terroirs of Domaine Le Bout Du Lieu, Cahors AOC</title>
		<link>http://reignofterroir.com/2010/05/20/the-terroirs-of-domaine-le-bout-du-lieu-cahors-aoc/</link>
		<comments>http://reignofterroir.com/2010/05/20/the-terroirs-of-domaine-le-bout-du-lieu-cahors-aoc/#comments</comments>
		<pubDate>Thu, 20 May 2010 09:42:34 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[CAHORS]]></category>
		<category><![CDATA[International Terroirs]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>
		<category><![CDATA[Winemakers]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Young Winemakers]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4028</guid>
		<description><![CDATA[In the interests of economy here may be found a kind of hybrid narrative, a compilation of a series of voices, principally that of the young winemaker Lucien Dimani, the son of Arnaldo, and my editorial contribution. Direct quotes will, however, be properly attributed. The point of this exercise is to faithfully present the Domaine [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="regional map" href="http://reignofterroir.com/wp-content/uploads/2010/05/regional-map.jpg" title="regional map" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/regional-map-300x201.jpg" alt="" title="regional map" width="300" height="201" class="alignright size-medium wp-image-4045" /></a>In the interests of economy here may be found a kind of hybrid narrative, a compilation of a series of voices, principally that of the young winemaker Lucien Dimani, the son of Arnaldo, and my editorial contribution. Direct quotes will, however, be properly attributed. The point of this exercise is to faithfully present the <a href="http://www.domaineleboutdulieu.com/indexuk.html" title="Dom. Le Bout du Lieu"><strong>Domaine Le Bout du Lieu</strong></a>&#8217;s precise understanding of their terroirs within the broader Cahors AOC. As underlined in a <a href="http://reignofterroir.com/2010/05/18/the-terroirs-of-cahors-a-brief-primer/" title="terroirs of Cahors"><strong>previous post</strong></a>, the Cahors AOC is kaleidoscopic, an assemblage of shifting elements only informed, not defined, by the proximity to the profoundly ox-bowed Lot river, vineyard orientation and canopy management, elevation, soil type, northern or southern exposure, blending percentages &#8211; if done- of Malbec (70% minimum in any case), of Merlot and Tannat, the blind luck of microclimate variations during the growing season, the skill of the vigneron and, it must be said, politics. What adds to the complexity is that all these elements are intertwined in such a way as to render nearly impossible durable regional harvest predictions or even the success of any given grower. To be a winegrower in the Cahors AOC is to daily roll the dice. <em>Terroir</em> has no ornamental value here. Rather, it not only frames the conversation, but it has the last word.<br />
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<strong>Preliminaries</strong><br />
&nbsp;<br />
From Cahors to Saint-Vincent-Rive-d&#8217;Olt is about 13 miles due west; not far, but the winding road adds time. The village has a population of 183, and less than 400 including the surrounding villages of Douelle, Parnac and Luzech. All along the road may be seen vineyards, many in the yards of private residences. The first village we passed through was Douelle which translates as &#8217;stave&#8217;, as in the stave of a barrel.<br />
Many, many years ago this was home to a number of cooperages producing barrels for the regions&#8217; winemakers. Nowadays there are none remaining in the Lot region. They went out of business because larger cooperages outside the region offered better prices, and the barrels were made of a different kind of oak than the one locally grown. Different flavors came from oak from other areas. Local oak was a bit &#8216;green&#8217;. Political tensions within the Lot followed upon the choice by regional winemakers for barrels from outside the local economy. But that was 70 years ago.<br />
Concrete tanks became rather more popular for the small to average sized winery because of the differences in the time and labor required for racking. Spent barrels would continue to be used owing to their greater micro-oxygenation proficiency, but imagine one tank verses fifty barrels: racking one tank takes two hours; racking fifty barrels takes two days.<br />
&nbsp;<br />
Upon entering Luzech, past a small, well-stocked open market, we drove up a hill to a magnificent vista. It was from there that one could easily observe the alluvial to terrace, hillside to plateau terroirs, and specifically nearly all of the holdings of Le Bout du Lieu, a small part of which are on the first terrace; their larger vineyards are found on the second and third. (To clearly photograph them from the vista is another matter! A layer of fog played havoc.)<br />
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<a class="lightbox"  title ="Luzech and its ox-bow" href="http://reignofterroir.com/wp-content/uploads/2010/05/Luzech-and-its-ox-bow.jpg" title="Luzech and its ox-bow" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Luzech-and-its-ox-bow-300x225.jpg" alt="" title="Luzech and its ox-bow" width="300" height="225" class="alignright size-medium wp-image-4029" /></a>A bit about Luzech situated on what was once an island in an extreme meander of the Lot river. Years ago, before the building of dams and other water control structures, this particular stretch of the Lot was quite wild and treacherous, a tumult of powerful currents. Those traveling by boat, merchants in the main, would begin at the foot of the village and by the end of the day would have only traveled the length of the ox-bow, again arriving at Luzech at night. What took one minute to walk, was a challenging one day journey by barge. Indeed, many sailors lost their lives, so many that a little commemorative chapel was built at the end of the &#8216;island&#8217; opposite Luzech. Now, the river&#8217;s flow is regulated by dams, land loss by canals, the flood events, too, are therefrom diminished.<br />
&nbsp;<br />
Incidentally, from the vista point it is estimated that 15% of the total acreage under vine cultivation in the whole of the Cahors AOC may be seen. It is obvious that this AOC ought to be one of the premier wine touring destinations in all of Europe. Plans are underway to more aggressively promote exactly this. Just 50 years ago a larger percentage of the land was dedicated to a wide range of agricultural activity. Farms formerly dominated the region. Vegetables, corn, wheat, walnuts, fruits, pig, cow and sheep husbandry were the mainstays of the local economy. The vine now plays a far greater role.<br />
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<a class="lightbox"  title ="Explanatory tile" href="http://reignofterroir.com/wp-content/uploads/2010/05/Explanatory-tile.jpg" title="Explanatory tile" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Explanatory-tile-300x225.jpg" alt="" title="Explanatory tile" width="300" height="225" class="alignleft size-medium wp-image-4030" /></a>Frosts remain a great threat. Even as recently as last week the cloudless night sky sent temperatures plummeting. No young shoot can take such thing. Historically, in 1956, a very late frost killed 99% of the young growth. Even with global warming frosts are a perpetual danger. Interestingly, owing to the scattered distribution of vineyards and the attendant micro-climates, damaging frosts and hails do not necessarily effect the region as a whole. Hail storms, for example, are very focussed. One vineyard may be destroyed while the neighbor&#8217;s is spared. In any event, the closer the river, the deeper the valley, so increases the risk.<br />
&nbsp;<br />
With headwaters in the Pyrenees, the Lot is the greatest meandering river in all of France, with this area around Luzech having the most extreme loop. It is a tributary of the Garonne. The explanatory tile pictured above provides useful illustration.<br />
&nbsp;<br />
<strong>The Terroirs</strong><br />
&nbsp;<br />
First we visit their vineyard on an alluvial terrace. Limestone and the first hints of gravel may be seen. Some say this is not a good terroir to make quality wines. Lucien is not in agreement.<br />
&nbsp;<br />
<a class="lightbox"  title ="first terrace vineyard" href="http://reignofterroir.com/wp-content/uploads/2010/05/first-terrace-vineyard.jpg" title="first terrace vineyard" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/first-terrace-vineyard-300x225.jpg" alt="" title="first terrace vineyard" width="300" height="225" class="alignright size-medium wp-image-4032" /></a><strong>Lucien Dimani</strong>  <em>&#8220;As long as you work well, you control the crop and the yield, you shouldn&#8217;t have any problem. Of course, if you want to do 8 tons an acre then here it is possible. You are close to the river. But it is something you <strong><em>cannot</em></strong> do on the second or third terraces, never mind on the plateau. The yields decline naturally the higher you go. There will not be the same quality, but here you can produce something similar. I know this because of blind tastings. I am sure some people would not believe me I tell them the wine they are drinking is from the first terrace.<br />
These vines are from 28 to 30 years old. And this is high density for here. The number of vines in a vineyard depends where you are. If I compare it to Bordeaux it is a low density. So let&#8217;s say it is from average to high density, closer to high. There is an AOC recommended ratio, a minimum density of a vineyard, about 3000 vines per hectare. Here we have about 4500 vines per hectare. We have good results from this vineyard as long as we manage the crop and the fruit is not clustered too close together.<br />
Trellising remains the same in all our vineyards, the same kind of canopy management. The only thing we change is sometimes the vigor management, but this bears primarily on the age of the vine and not the soil; and what wine we plan to make of these grapes. We&#8217;ll drop clusters to concentrate the flavors in the remaining grape clusters.<br />
&nbsp;<br />
A lot of people are organic here, but do not always pursue certification. We have a lot of new converts as well. It has become more common. Of diseases, we have mildew and odium; but we can control them. We don&#8217;t have too much pressure. It depends on the vintage. But normally it is not something that is hard to control as long as you do your job in the vineyard. If we have to spray, we spray. If it is dry there is no reason to spray. <a href="http://www.inra.fr/opie-insectes/luttebio.htm" title="link"><strong>Lutte raisonnée</strong></a>.<br />
&nbsp;<br />
My father [Arnoldo] is the vineyard manager. He started working in the vineyard with his father when he was 6 years old. I, too, started working when I was 6 or 7, to help. A long time ago it was school <strong><em>and</em></strong> work. Now, everywhere in France there is the problem of the next generation of winegrowers. And it is even more difficult these days to find people willing to work at harvest. It&#8217;s easier in Bordeaux, but it is starting to become harder every year for hand-picking. So, 90% of the harvest is by machine, machines shared among neighbors. Here there are four properties and us. We share the harvesting machine. If tomorrow there were a law that we had to do everything by hand, no one would do it. And hand-picking is a huge cost.&#8221;</em><br />
&nbsp;<br />
We next travelled to a second terrace vineyard.<br />
&nbsp;<br />
<a class="lightbox"  title ="second terrace" href="http://reignofterroir.com/wp-content/uploads/2010/05/second-terrace.jpg" title="second terrace" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/second-terrace-225x300.jpg" alt="" title="second terrace" width="225" height="300" class="alignleft size-medium wp-image-4034" /></a><strong>Lucien Dimani</strong>  <em>&#8220;Here there is more gravel. This is also alluvial but with gravel. Even higher up will be found more gravel. We went a bit higher in elevation to another terroir. The root stock here is SO4. This is the oldest vineyard that we have. It is a vineyard we bought that my father took care of for 20 years. He did not plant it. He first rented it. Another, younger block is beyond the trees. This vineyard is a second terroir. There is a bigger difference between red clay and alluvial soils than between graveled and alluvial-graveled soils. Again, in blind tastings it is confusing. But if you have red clay it cannot be mistaken. Nearer the river the soils are also deeper. And the vine depth varies. Here the vines are about 8 to 10 meters down. It also depends on the vineyard density. The lower the density the roots tend to grow more horizontally.&#8221;</em><br />
&nbsp;<br />
Then comes a higher vineyard yet, their third terroir.<br />
&nbsp;<br />
<a class="lightbox"  title ="third terrace" href="http://reignofterroir.com/wp-content/uploads/2010/05/third-terrace1.jpg" title="third terrace" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/third-terrace1-300x225.jpg" alt="" title="third terrace" width="300" height="225" class="alignright size-medium wp-image-4038" /></a><strong>Lucien Dimani</strong> <em>&#8220;Vineyard orientation catches the maximum sun. When we do the leaf removal for air circulation and exposure we do it only on the rising sun side. Otherwise the sun will burn the fruit. Later, mid-August, when the sun is not so intense, we do the other side, but only on special plots. We only remove the leaf on the fruit; not above or below. The idea is to limit the humidity in the bunches themselves. Botrytis likes humidity. By select leaf pull we limit it. And we do de-budding when we prune. But we also do a green harvest later in the year if we have too many bunches that might become a source of disease. The fruit cluster, how tightly packed, depends on the clone. Of course, without irrigation a higher crop means lower concentration and lower quality. There is a balance between the crop and the quality. But there are limits above which the quality is not necessarily enhanced by lower yields. You may have 2 tons an acre, but if you lower the crop to 1.5 tons an acre you will find the quality will be the same in a vineyard harvesting at 2 tons. You will have lost half a ton per acre for nothing. You will have worked for nothing. It is about balance. Here in this vineyard the harvest is around 2.3 tons per acre.<br />
&nbsp;<br />
This vineyard, the third terroir, sits on a small plateau. It is not strictly speaking a plateau; but we call it such because it is a flat spot on the top of a hill. The red clay is very visible. You saw the digging coming up. The surface is lighter, but if you dig it is red. The vine are between 30 and 35 years old.&#8221;</em><br />
&nbsp;<br />
<a class="lightbox"  title ="The Dimani Family" href="http://reignofterroir.com/wp-content/uploads/2010/05/The-Dimani-Family.jpg" title="The Dimani Family" rel="lightbox[4028]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/The-Dimani-Family-300x225.jpg" alt="" title="The Dimani Family" width="300" height="225" class="alignleft size-medium wp-image-4040" /></a>The significance of the respective soils, the terroirs overall, on the resulting wine will be explicated in a later post. For now we drove to the winery itself where I was to meet the formidable Arnaldo and his wife Monique, equal partners in all the winemaking labors. They had prepared a deep tasting of vintages and bottlings from respective terrace terroirs. A full account of this part of the visit will be written at a later date. Suffice to say for now that their hospitality and generosity was very well regarded by this traveler. I thank them. To their son, Lucien, rugby player, my narrator and teacher, and to his lovely American friend, Eileen, I, too, offer my humblest thanks for the nearly three hours they sacrificed for me.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>The Terroirs Of Cahors, A Brief Primer</title>
		<link>http://reignofterroir.com/2010/05/18/the-terroirs-of-cahors-a-brief-primer/</link>
		<comments>http://reignofterroir.com/2010/05/18/the-terroirs-of-cahors-a-brief-primer/#comments</comments>
		<pubDate>Tue, 18 May 2010 08:05:35 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[CAHORS]]></category>
		<category><![CDATA[International Terroirs]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Young Winemakers]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=4013</guid>
		<description><![CDATA[A city and its people offer to the traveler the opportunity to learn as much or as little as they wish. However, for the wine writer there is much less latitude. Cahors is a demanding AOC. There can be little true understanding without the writer&#8217;s submersion into its dizzying terroirs. As noted in an earlier [...]]]></description>
			<content:encoded><![CDATA[<p>A city and its people offer to the traveler the opportunity to learn as much or as little as they wish. However, for the wine writer there is much less latitude. Cahors is a demanding AOC. There can be little true understanding without the writer&#8217;s submersion into its dizzying terroirs. As noted in an <a href="http://reignofterroir.com/2010/03/17/the-malbec-of-cahors-vive-la-difference/" title="Viva la difference"><strong>earlier post</strong></a>, the wines of Cahors have long been welcomed at my table. Yet choice of her wines in America has long been seriously limited. So it was that I attended a Cahors tasting in San Francisco and was spiritually transported by the rich variety. Yet even then, despite my many conversations with the patient producers attending, I could not begin to guess at the terroirs expressed, the real source of the differences. Now that I am in Cahors for the <a href="http://www.cahorsmalbec.com/" title="Malbec Days"><strong>Malbec Days</strong></a> festival, I can begin to get answers to the new questions the San Francisco tasting awakened in me. Little could I have guessed the extraordinary lesson waiting around the next turn.<br />
&nbsp;<br />
<a class="lightbox"  title ="Jean-Marie Sigaud" href="http://reignofterroir.com/wp-content/uploads/2010/05/Jean-Marie-Sigaud.jpg" title="Jean-Marie Sigaud" rel="lightbox[4013]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Jean-Marie-Sigaud-300x225.jpg" alt="" title="Jean-Marie Sigaud" width="300" height="225" class="alignleft size-medium wp-image-4021" /></a>Wandering the streets of old Cahors in a jet-lagged fog early Monday morning, I saw a sign pointing to the Maison du Vins de Cahors. Just across from the train station, I walked in, barged in, if you like, and began to explore the sober working space. I was directed to the main office where I was introduced to the remarkable Jean-Marie Sigaud, President of the <a href="http://www.vindecahors.fr/" title="UIVC"><strong>Union Interprofessionelle du Vin de Cahors</strong></a> (UIVC). With the assistance translating offered by Juliette and Maxim, I enjoyed a conversation that essentially threw me into the deep end of the pool, no more so than when I was introduced to The Map, the graphic depiction of the terroirs of Cahors. The work product of many days and hands by the Geographic Institute of the University of Toulouse, The Map, pictured below, is the non-plus-ultra of a terroirist&#8217;s education.<br />
&nbsp;<br />
I shall leave the explication of its complexities for a later post. But I will say that there are 9 different terroirs classified. From the four alluvial zones, also known as the terraces, to the two different types of limestone covered slopes, up to the plateau, itself of three soil varieties. Even a cursory glance at The Map below reveals the enormous combinations afforded the winemaker, all given by the Lot&#8217;s graceful meander. Much more to come&#8230;<br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>Just how many producers are expected for the event?</em><br />
&nbsp;<br />
<strong>Jean-Marie Sigaud</strong>  We expect around 400 producers.<br />
&nbsp;<br />
<em>And of those producers, will small ones be present as well?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  Not all of them. Those producing under 500 hectoliters will not be present. There are about 150 producers in the AOC making below that amount.<br />
&nbsp;<br />
<em>And where are Cahors wines sold?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  You have three different markets: Export, around 20%; supermarkets make up 60%; 20% direct including tasting rooms, to tourists who come directly to the Domaine, private sellers, open markets, salons in different cities&#8230;<br />
&nbsp;<br />
<em>Why is it so difficult to find Cahors&#8217; wines in America?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  (laughs) Until 4 or 5 years ago production and consumption were balanced in the local market. Now, it is that the French drink less, not only of Cahors wine but of all wines. French people are drinking less wine. So we decided to go and begin greater exports the the United States and China.<br />
&nbsp;<br />
<em>Has there been any negative feedback from the use of the word &#8216;Malbec&#8217;? Traditionally the grape was called Côt or Auxerrois regionally. Some traditionalists, even in the US, think that this may be principally for marketing purposes.</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  There are three names. Auxerrois used to be the most used name of the grape. Traditionally it was Auxerrois. And technically it is called Côt, but more generally it is now called Malbec. So if you go to Bordeaux we will talk about Malbec because they don&#8217;t know the word &#8216;Auxerrois&#8217;. They don&#8217;t know what it is. We use the word Malbec because it is more internationally known. Auxerrois is only known here.<br />
&nbsp;<br />
<em>Those of us who love Cahors wines get a little bit worried that the closer one steps toward the general name most closely associated with Argentina, maybe the closer will become the winemaking techniques. We worry that the wines of Cahors will get softer, easier to drink when young. We like the purity of the Cahors expression.</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  The Malbec of Cahors will always reflect the difference of terroir. It will never be like the Argentine. Here we have enough rain. In Argentina they have to irrigate. We have six different terroirs in the Cahors appellation. You therefore have differences in quality.<br />
&nbsp;<br />
You have the river, the first terrace, second and third. Each time you go into a deep bend in the river then you have this configuration. But you don&#8217;t have this configuration on both sides. Each time  the river bends you will have a cliff on one side of the river and you will have terracing on the other.<br />
&nbsp;<br />
<em>Well, that is very helpful!</em><br />
&nbsp;<br />
<a class="lightbox"  title ="The map of Cahors' terroirs" href="http://reignofterroir.com/wp-content/uploads/2010/05/The-map-of-Cahors-terroirs.jpg" title="The map of Cahors&#039; terroirs" rel="lightbox[4013]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/The-map-of-Cahors-terroirs-300x225.jpg" alt="" title="The map of Cahors&#039; terroirs" width="300" height="225" class="alignright size-medium wp-image-4019" /></a><strong>J-M Sigaud</strong>  The best terroir is the third terrace and the plateau, between 200 and 300 meters high. The river itself is 120 meters above sea level. Would you like to know the nature of the terroir? Where the river flows you have this rich alluvial soil, a flood plain. That&#8217;s why it&#8217;s not very good for the Cahors vines; it is too rich. And you have the terraces which are the slopes of exposed earth over time. So, you have on one side of the river a cliff and plateau; on the other, the hillside slopes, the terraces exposed by erosion, all of which are of a different soil type and composition. In addition you have the North and the South. The North receives less sun than the South, so the South is preferred.<br />
&nbsp;<br />
And there is the plateau; it is of clay, red clay. There are two types, red and white. The best terroir is red clay. We have a press document, but you are here before it is ready! The AOC is 50 kilometers long; the river makes it longer! It is about 4 or 5 kilometers wide.<br />
&nbsp;<br />
And that is what you came here for; to find the difference between Argentina and Cahors?<br />
&nbsp;<br />
<em>Yes and no. I want to deepen my readers&#8217; understanding of Cahors wines because Argentina is so much more present in the marketplace. I would like to move that in another direction, to get people to taste Cahors wines. People just don&#8217;t know Cahors. And I fear, which is to say, I know, that the Cahors style, its powerful terroir expression, and wines of similar strengths, are not well represented in America. I think Robert Parker, Coca Cola, fast food, and sweets have a lot to do with it. There are many who feel as I do. We&#8217;re looking for wines of greater finesse and character, terroir wines. We&#8217;re looking for difference. The wine of Cahors, certainly for me, and I think for others, is very much that wine.</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  Merci. The production of good Cahors wine is between 40 and 50 hectoliters per hectare. And the vine density is about 4,500 per hectare. About 80% is Malbec, 15% Merlot, and 5% Tannat.<br />
&nbsp;<br />
<em>And the rootstock of the vines?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  In the &#8217;70s the rootstock was <a href="http://www.winegrowers.info/rootstocks/SO4.htm" title="SO4"><strong>SO4</strong></a>, and in the &#8217;80s we had a lot of <a href="http://en.wikipedia.org/wiki/Vitis_riparia" title="Riparia"><strong>Riparia</strong></a>, 3309 and 41B, with a little bit of Richter <em>[110]</em>. And since the year 2000 we&#8217;ve used <a href="http://www.winegrowers.info/rootstocks/Fercal.htm" title="Fercal"><strong>Fercal</strong></a> on the limestone soils of the plateau. Each producer had to take the good rootstock depending on where he was situated. It really depends on each parcel.<br />
&nbsp;<br />
The harvest is around October 1st. And the harvesting degree will be between 12.5% to more than 14% of alcohol. Of course, you&#8217;ll have higher alcohol on the south side. Then you have the savoir-faire of the winemaker. The grapes will be mature, more or less, between the 1st and the 15th of October. Each producer has to decide when he wants to harvest. The more he waits, the greater the alcohol. In Cahors, despite the alcohol level, the biggest difference is the terroir in which the vines grow. Machine harvesting is done over 90% of the area with the best wines harvested by hand. Some of the producers even select individual grapes. At least one of them!<br />
&nbsp;<br />
<em>Does the Merlot mature at the same time as the Malbec?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  Tannat after, Merlot a little bit before; three passes through the vineyard. The rootstock has an influence on the ripening.<br />
&nbsp;<br />
<em>I was then generously invited to lunch, but not before I laid eyes on an extraordinary map pictured above. The product of the Geographic Institute of the University of Toulouse, it is an extremely fine hand-painted representation of Cahors&#8217; diversity. It is clear to see, once the geological principles are grasped, that Cahors AOC wines have an infinite number of expressive possibilities.<br />
<a class="lightbox"  title ="Three Cahors wines" href="http://reignofterroir.com/wp-content/uploads/2010/05/Three-Cahors-wines.jpg" title="Three Cahors wines" rel="lightbox[4013]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Three-Cahors-wines-300x225.jpg" alt="" title="Three Cahors wines" width="300" height="225" class="alignleft size-medium wp-image-4017" /></a>And while at lunch Jean-Marie Sigaud selected three wines from the restaurant menu, each to show how these elements bear upon the black wine in the glass, in this instance the terraces to plateau. Each of the wines, grown very near one another as the crow flies , was from an increasingly high elevation: Chateau Gaudou, Chateau Nozières, and Clos Troteligotte respectively. Though all three were very good, it was the last, Clos Troteligotte, made by the Christian Rybinski, that possessed the greatest electricity and finesse. It is from a plateau terroir, and continues a family tradition.</em><br />
&nbsp;<br />
The conversation continued over lunch:<br />
&nbsp;<br />
<em>Do you enjoy your work as president of UIVC?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  (laughs) It is a passion. The wine makes me crazy because it is such a passion, such a love for the wine. I don&#8217;t want to leave.<br />
&nbsp;<br />
<em>Are you elected to your position?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  I&#8217;ve been president for 23 years, elected by the winemakers. In 2013 I will likely be leaving my position. But I am really not sure.<br />
&nbsp;<br />
<em>Well, it&#8217;s a very important time for Cahors wine. Surely they need a steady, experienced hand.</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  The most important thing is to meet a lot of winemakers because they all have a lot of differences between themselves. My politics is based on <em>difference</em>; it is difference that makes exemplary the culture of Cahors wine. Eighty percent of our winemakers are independent and 20% are in the cooperative. That is why we can have such different wines. One thing to remember is that when speaking to winemakers be sure to get your terroirs straight! (laughs) Especially for me.<br />
&nbsp;<br />
Nowadays viticultural consultants speak only about the facts as they see them. To speak about terroir is not important to them. Nobody is interested in that! You are the first one to come here and ask to learn about our terroirs. (laughs)<br />
&nbsp;<br />
<em>The world has gone crazy!</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  Yes! You can&#8217;t speak about wine if you can&#8217;t speak about terroir. For many a wine is only a cépage and not a terroir. But here there is a new trend. Producers in Cahors want to underline the point that terroir is very important. Until now it was considered only a second thing, not the most important. Now it is both a cépage <em>and</em> a terroir.<br />
&nbsp;<br />
<em>Are négociants as interested in terroir here?</em><br />
&nbsp;<br />
<strong>J-M Sigaud</strong>  Yes, completely. The négociant makes a selection of different wines considering their terroirs. And they put the individual terroir on the label of the bottle. It&#8217;s a part of their communication with the public. Here it is very important.<br />
A last word about these wines, [the ones we were drinking at lunch]. The basic principle is this: The further we leave the river, the better the terroir.<br />
&nbsp;<br />
To make wine is a very personal thing. Each wine is like a portrait of a producer and his vineyard. The winemakers you want to meet here are those who while doing their job live for their passion.<br />
&nbsp;<br />
END<br />
&nbsp;<br />
Specific details of the multiple terroirs to come. But first I must enjoy my dessert.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>Dr. Kevin Pogue pt.2, On Teaching Terroir</title>
		<link>http://reignofterroir.com/2010/05/12/dr-kevin-pogue-pt-2-on-teaching-terroir/</link>
		<comments>http://reignofterroir.com/2010/05/12/dr-kevin-pogue-pt-2-on-teaching-terroir/#comments</comments>
		<pubDate>Thu, 13 May 2010 06:51:39 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine & Politics]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=3978</guid>
		<description><![CDATA[&#8220;The geomorphology, soils, and climate of Columbia Basin vineyards are the result of a complex and dynamic geologic history that includes the Earth’s youngest flood basalts, an active fold belt, and repeated cataclysmic flooding. Miocene basalt of the Columbia River Basalt Group forms the bedrock for most vineyards. The basalt has been folded by north-south [...]]]></description>
			<content:encoded><![CDATA[<p><strong>&#8220;The geomorphology, soils, and climate of Columbia Basin vineyards are the result of a complex and dynamic geologic history that includes the Earth’s youngest flood basalts, an active fold belt, and repeated cataclysmic flooding. Miocene basalt of the Columbia River Basalt Group forms the bedrock for most vineyards. The basalt has been folded by north-south compression, creating the Yakima fold belt, a series of relatively tight anticlines separated by broad synclines. Topography related to these structures has strongly influenced the boundaries of many of the Columbia Basin’s American Viticultural Areas (AVAs).&#8221;</strong><br />
&nbsp;<br />
So begins Dr. Kevin Pogue&#8217;s <a href="http://fieldguides.gsapubs.org/content/15/1.abstract" title="Folds, floods, fine wine"><strong>recent paper</strong></a> <em>Folds, floods and fine wine: Geologic Influences on the terroir of the Columbia Basin</em>.  Although the text may contain concepts exotic to the unstudied reader, this is one of the languages of <em>terroir</em>.  No mere cultural cipher, though often an elitist fetish, <em>terroir</em> may be properly situated by multiple sciences, Geology, Climatology, and Microbiology having pride of place. Indeed, there is a durable, extensive body of literature that can help us <em>think</em> the question of terroir beyond the noise of received opinion, mysticism, and marketing dissimulation.<br />
&nbsp;<br />
What I have especially enjoyed in recent interviews, with Drs. <a href="http://reignofterroir.com/2010/03/28/gregory-v-jones-on-pests-pathogens-and-parker/" title="Greg Jones"><strong>Greg Jones</strong></a>, <a href="http://reignofterroir.com/2010/05/06/dr-ron-jackson-wine-science-perception-pt-3/" title="Ron Jackson"><strong>Ron Jackson</strong></a>, and now Kevin Pogue, is the ease with which they move among symbolic registers. As educators their message is as simple as it is practical: &#8216;You, too, can understand&#8217;.<br />
&nbsp;<br />
<a class="lightbox"  title ="Dr. Kevin Pogue" href="http://reignofterroir.com/wp-content/uploads/2010/05/Dr.-Kevin-Pogue.jpg" title="Dr. Kevin Pogue" rel="lightbox[3978]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Dr.-Kevin-Pogue-153x160.jpg" alt="" title="Dr. Kevin Pogue" width="153" height="160" class="alignright size-thumbnail wp-image-3996" /></a>In this, the second and final part of my interview with geologist Kevin Pogue, the reader may see performed this message. He, like his colleagues above, finds communicating their learning the only way to fully realize their passion. <a href="http://en.wikipedia.org/wiki/John_McPhee" title="John McPhee"><strong>John McPhee</strong></a> once said, and I paraphrase, that the greatest truth of Geology was that fossils may be found on the summit of Mt. Everest. Imagine the anguish of knowing such a thing but of having no one to tell.<br />
&nbsp;<br />
Please see <a href="http://reignofterroir.com/2010/05/10/dr-kevin-pogue-on-terroir-education-and-markets-pt-1/" title="part 1"><strong>Part 1</strong></a><br />
&nbsp;<br />
<strong><em>Admin</em></strong>  I remember seeing some excellent videos [from 2006, since taken down] on the geological origins of the Red Mountain area. Riveting, outstanding videos. They told of the formation of the area in a very exciting manner. Geology is quite an elegant science.<br />
&nbsp;<br />
<strong>Kevin Pogue</strong>  That was probably Alan Busacca talking. Alan has done a lot of the work over there. Alan, as a terroirist, has gotten himself more out there than I have. He was a professor at Washington State University and got so involved in being a <a href="http://www.vinitas.net/" title="vinitas"><strong>consultant</strong></a> for the wine industry that he resigned his professorship. He&#8217;s planted his own vineyard and is making wine.<br />
&nbsp;<br />
There are a few things with me in it on YouTube doing some consulting work and clips of some of the work I&#8217;ve done for some of the wine groups around here. [See <a href="http://www.youtube.com/watch?v=7-_RQlm0DE4&#038;feature=channel" title="Dr. Pogue in action"><strong>this</strong></a>, @5:45 forward, and <a href="http://www.youtube.com/watch?v=HgfE2SeQsis&#038;feature=related" title="More of Dr. Pogue"><strong>this</strong></a>.]  But Alan is a great guy. Everything he says is right on; and there is a lot of b.s. in the terroir world! It&#8217;s mostly b.s. I&#8217;m just thrilled that every time Alan says something I know it&#8217;s going to be right on and relative. I&#8217;m psyched that, in addition to myself, the other terroir spokesman for the Northwest is doing such a good job. So, I don&#8217;t feel like I&#8217;m in competition with him. I&#8217;m glad to have him as a colleague.<br />
&nbsp;<br />
<em>Being from Montana, I went to Crow Agency to listen to the Native American Park Ranger go through the Battle of the Little Big Horn. And when I saw the Mr. Busacca&#8217;s videos of the Red Mountain area and heard the story of the enormous <a href="http://en.wikipedia.org/wiki/Missoula_Floods" title="Missoula"><strong>Missoula Floods</strong></a>, he gave it such an immediacy that I was reminded of the stirring Little Big Horn historical narrative.</em><br />
&nbsp;<br />
<strong>KP</strong>  Yes. He was a Geology professor for 20 to 25 years. We get wrapped up in those stories! It&#8217;s a great story and a big part of the Walla Walla story as well.<br />
&nbsp;<br />
<em>So is the Washington teaching establishment going to perhaps lose another one of its best geologists to winemaking?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="vinterra" href="http://reignofterroir.com/wp-content/uploads/2010/05/vinterra.jpg" title="vinterra" rel="lightbox[3978]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/vinterra-300x49.jpg" alt="" title="vinterra" width="300" height="49" class="alignright size-medium wp-image-3979" /></a><strong>KP</strong>  No. They are not in any danger of losing me. I am first and foremost a teacher. I also have a little consulting business on the side called <a href="http://www.vinterra.net/" title="VinTerra"><strong>VinTerra</strong></a>. But I don&#8217;t advertise at all. I have that website, but I actually don&#8217;t advertise almost on purpose because I&#8217;m not sure what I would do if I got a lot more business. Right now I have three clients where I&#8217;m doing site evaluations for them.<br />
&nbsp;<br />
<a class="lightbox"  title ="Terroir Congress" href="http://reignofterroir.com/wp-content/uploads/2010/05/Terroir-Congress1.jpg" title="Terroir Congress" rel="lightbox[3978]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Terroir-Congress1-300x39.jpg" alt="" title="Terroir Congress" width="300" height="39" class="alignleft size-medium wp-image-3984" /></a>In addition to that I&#8217;m doing research work this summer with a couple of students; and I&#8217;m going to Italy to the <a href="http://terroir2010.entecra.it/info_en.html" title="International Terroir Congress"><strong>terroir conference</strong></a> in June. I&#8217;ll be getting back from that just before the Bloggers Conference. I&#8217;m really excited about that. They do this every two years. I went to the last one in Switzerland. there were about 300 terroir researchers from all over the world. It&#8217;s a fabulous experience. I&#8217;m giving a talk on how basalt affects terroir at that conference. And there will be lots of field trips to Italian grape growing regions around <a href="http://en.wikipedia.org/wiki/Soave_(wine)" title="Soave"><strong>Soave</strong></a> in the foothills of the Alps in Northern Italy. So that will be fun.<br />
&nbsp;<br />
So I&#8217;ve got a lot on my plate! I&#8217;m teaching a full load here. I&#8217;m chair of the department. And I&#8217;m running this little consulting business. I&#8217;m doing my terroir research, and I give talks and lectures all the time. I talked at the Oenology and Viticulture program at the community college yesterday, and spoke at <a href="http://www.tastewashington.org/seattle/event-schedule/" title="Taste Wa."><strong>Taste Washington</strong></a> a month or so ago.<br />
&nbsp;<br />
<em>And you just got back from a field trip with your students. Correct?</em><br />
&nbsp;<br />
<strong>KP</strong>  Yeah! (laughs) That was part of my <em>real</em> job. I just took 40 of my students all through the canyons of Western Idaho: Clearwater, Salmon, <a href="http://www.fs.fed.us/hellscanyon/" title="Hells Canyon"><strong>Hells Canyon</strong></a>, looking at the bedrock geology of that area. We camped out three nights in the rain and snow. It was exciting.<br />
&nbsp;<br />
I use to be a classic, hard core bedrock geologist. I did work, believe it or not, in the Himalayas and Northern Pakistan. I was working in the tribal area along the Afgan border doing kind of crazy Indiana Jones-style geology. Remote, adventurous, I&#8217;ve got all kinds of exciting tales to tell about that stuff. I did that off and on for 15 years, and then 9/11 came along. That was the end of that. But I was already very interested in wine and had been reading books on wine and terroir. And people were starting to come to me and say, &#8220;Hey, Kevin! Will you check out this soil pit? What do you think about this site?&#8221; And I thought, wow, there&#8217;s a lot of work that needs to be done here. I would wonder why are they planting that vineyard there? They should be planting it over there. That&#8217;s a silly place to plant a vineyard.<br />
&nbsp;<br />
I then started boning up on everything I could read and learn about. I already knew the geology of the area as well as anybody. So I just decided that was what I was going to do. I have a family, and have this big terroir laboratory in my backyard. I don&#8217;t have to run off to some crazy foreign country and get shot!<br />
&nbsp;<br />
The other gratifying thing about it was that I could go to a meeting of viticulturists and have 350 people there very excited about what I have to say. I can go to a geology conference and have only about 10 people really know what I was talking about, even at a geology conference because it is so narrowly focussed on something that only a few people care passionately about; you know, the structural geology of the Himalayan foothills of Northern Pakistan. There are 10 people in the world really passionate about that. But there are millions passionate about where their grapes are coming from. So, it&#8217;s been very gratifying to have a lot of people very interested in your research. And it&#8217;s fun!<br />
&nbsp;<br />
<em>Are you familiar with the work of Professor Gregory Jones?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="AAG logo" href="http://reignofterroir.com/wp-content/uploads/2010/05/AAG-logo1.jpg" title="AAG logo" rel="lightbox[3978]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/AAG-logo1-160x64.jpg" alt="" title="AAG logo" width="160" height="64" class="alignright size-thumbnail wp-image-3990" /></a><strong>KP</strong>  We are very good friends. We&#8217;ve been talking about collaborating on a big project in Idaho. I was in a phone conference with him  few weeks ago. We are collaborating on a project on viticultural regions over there. He&#8217;s going to be at the same conference in Italy I&#8217;ll be attending. In fact, the Italian chairing the conference was hanging out with Greg for a couple a months this winter. He was over here visiting. I tried to get him up here but he couldn&#8217;t make it.<br />
I&#8217;ve had Greg here at Whitman to give talks. We have a lot in common. He&#8217;s sat in my living room and we&#8217;ve thrown back a few bottles of wine! (laughs) I consider him a good friend. He&#8217;s a great guy. He invited me to give a talk in a session at the <a href="http://www.aag.org/" title="AAG"><strong>Association of American Geographers</strong></a> conference down in Las Vegas. And then I invited him to give a talk at <a href="http://www.geosociety.org/" title="GSA"><strong>Geological Society of America</strong></a> conference in Portland this year. We&#8217;re each contributing to each other&#8217;s sessions.<br />
&nbsp;<br />
<em>Have you talked with a sufficient number of Washington winegrowers to have some broad observations about signs of climate change in wine growing regions there?</em><br />
&nbsp;<br />
<strong>KP</strong>  You know, I can&#8217;t say that the folks that I&#8217;ve talked to have said &#8216;Oh yeah, we&#8217;ve noticed this or that is happening&#8217;. When I talk to them I hear things like that on average they get a big killing freeze every 8 years or so. So, bring it on! (laughs)  If it [climate change] makes us have a killing freeze every 10 or 15 years then all the better.<br />
&nbsp;<br />
<em>And as Professor Jones points out, it very often happens that subtle and small adaptations by the winegrower are made over time. The changes are not huge shifts. You may change your watering a little bit. You may have a slight adjustment in your canopy, that sort of thing. Adaptations over time.</em><br />
&nbsp;<br />
<strong>KP</strong>  Exactly. I&#8217;ve done some research in connection with a number of papers I&#8217;ve written and was astounded to see that in the 1860s and 1870s that Walla Walla was producing 10s of 1000s of gallons of wine that were being exported out of the Valley, mostly by Italian immigrants. And that there was a massive freeze in 1883 or so. There are these great newspaper articles talking about the quality of the wine, how it was as good as Californian. I thought, wow, this is amazing, all of this happening back then! But there was this huge freeze. And since the settlements hadn&#8217;t been there that long they just said, &#8216;Well, this must happen pretty often&#8230; so, forget about grapes&#8217;.  It never really recovered until the 1960s or so.<br />
&nbsp;<br />
<em>Is that so? I was unaware of that.</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Wine Project" href="http://reignofterroir.com/wp-content/uploads/2010/05/Wine-Project.jpg" title="Wine Project" rel="lightbox[3978]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Wine-Project-103x160.jpg" alt="" title="Wine Project" width="103" height="160" class="alignleft size-thumbnail wp-image-3992" /></a><strong>KP</strong>  Yes. There was massive production of wine in the Walla Walla Valley until the late 1800s, before it was nixed by, I think it may have been, back to back freezes. Something led them to believe that it wasn&#8217;t a good place. It was starting to come back when Prohibition hit. And then it was <em>gone</em>. Then in the &#8217;60s a few people started to grow again. Indications are that the climate is a bit milder now than it was in the 1800s, early 1900s. The <a href="http://www.amazon.com/Wine-Project-Washington-Winemaking-History/dp/0965083497" title="Wine Project"><strong>The Wine Project, Washington State&#8217;s Winemaking History</strong></a>, by Ronald Irvine and Walter Clore details the history. There are some amazing quotes taken from period newspapers about how much wine production there was very early on in Washington&#8217;s history.<br />
&nbsp;<br />
<em>So how were you contacted by the Wine Blogger Conference? How did they discover you?</em><br />
&nbsp;<br />
<strong>KP</strong>  I think they discovered me through the <a href="http://www.wallawallawine.com/node/16" title="WWWA"><strong>Walla Walla Wine Alliance</strong></a> because I do all the terroir stuff for the them. I&#8217;m constantly giving talks and such. I just do that as a public service for them. When I was contacted I immediately said yes. There is this fascinating story about why this is a great place to grow grapes. We&#8217;ve got to get that out there.<br />
&nbsp;<br />
But then I found out that if you want to reserve time to speak to the bloggers you&#8217;ve got to cough up a bunch of money. (laughs) They [the Wine Alliance] weren&#8217;t sure they could <em>afford</em> to have me speak to the bloggers. They&#8217;ve manager to work me in as a breakfast speaker. That way everybody is just eating breakfast anyway, so it&#8217;s not &#8216;reserving&#8217; precious blocks of the bloggers&#8217; time.<br />
&nbsp;<br />
<em>What? Well, that&#8217;s kind of annoying!</em> (laughs)<br />
&nbsp;<br />
<strong>KP</strong>  Yeah.  Ken, I have to run to pick up my daughter from elementary school.<br />
&nbsp;<br />
<em>Mine is walking home! I suddenly realized this morning that, to my horror, I had scheduled our conversation just when her school let out.</em><br />
&nbsp;<br />
<strong>KP</strong>  We&#8217;re in the same boat, man. Talk to later.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>Dr. Kevin Pogue On Terroir, Education, and Markets pt.1</title>
		<link>http://reignofterroir.com/2010/05/10/dr-kevin-pogue-on-terroir-education-and-markets-pt-1/</link>
		<comments>http://reignofterroir.com/2010/05/10/dr-kevin-pogue-on-terroir-education-and-markets-pt-1/#comments</comments>
		<pubDate>Tue, 11 May 2010 05:33:03 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Wine News]]></category>

		<guid isPermaLink="false">http://reignofterroir.com/?p=3961</guid>
		<description><![CDATA[The 3rd annual North American Wine Bloggers Conference is coming fast upon us.  From June 25th to the 27th we will participate in a great community exercise in Walla Walla, Washington. Though the assembled bloggers give of their own divers and considerable talents, it is becoming increasingly evident that there is one substantial area [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="winebloggers logo" href="http://reignofterroir.com/wp-content/uploads/2010/05/winebloggers-logo.jpg" title="winebloggers logo" rel="lightbox[3961]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/winebloggers-logo-160x132.jpg" alt="" title="winebloggers logo" width="160" height="132" class="alignright size-thumbnail wp-image-3965" /></a>The 3rd annual <a href="http://winebloggersconference.org/america/" title="NAWBC"><strong>North American Wine Bloggers Conference</strong></a> is coming fast upon us.  From June 25th to the 27th we will participate in a great community exercise in Walla Walla, Washington. Though the assembled bloggers give of their own divers and considerable talents, it is becoming increasingly evident that there is one substantial area of knowledge that is chronically under-represented: a working knowledge of viticulture and oenology.  Now, while the rapid technological iterations of social media may be the most important topic bloggers hope to grasp, it is not enough. Indeed, social media is an empty <em>form</em> in search of meaningful <em>content</em>. Marketing is the current obsession, a force easily grasped by a 4 year-old demanding a toy gone viral. But, again, it is not enough. In this world of climate change, water scarcity, the decline of biodiversity, and the greening of our economy, it is more important than ever for bloggers to understand the basic science informing wine production.<br />
&nbsp;<br />
So it is that I turn to geologist Dr. Kevin Pogue.  I believe that his forthcoming presentation at the Conference to be of pivotal importance to our success at a durable understanding the Walla Walla region, and beyond.<br />
&nbsp;<br />
<a class="lightbox"  title ="poguephoto" href="http://reignofterroir.com/wp-content/uploads/2010/05/poguephoto.jpg" title="poguephoto" rel="lightbox[3961]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/poguephoto-106x160.jpg" alt="" title="poguephoto" width="106" height="160" class="alignleft size-thumbnail wp-image-3963" /></a><strong>Dr. Kevin R. Pogue is chair of the Department of Geology at Whitman College where he teaches classes on the geological history of the western United States, weather and climate, and terroir. Dr. Pogue has conducted research and led field trips in the Pacific Northwest for more than 25 years. His research interests have included the deposits of the Ice Age Missoula floods that form the basis for the soils of many of eastern Washington’s premier vineyards.<br />
&nbsp;<br />
Recently, Dr. Pogue’s research has focused exclusively on terroir, concentrating on the relationship between topography and vineyard temperature variations and the influence of basalt, eastern Washington’s ubiquitous bedrock, on vineyard climate and soil chemistry. Dr. Pogue has presented papers at national and international terroir conferences and recently authored a field trip guide that describes the geological influences on the terroir of the Columbia Basin.  He regularly contributes lectures on terroir to the Enology and Viticulture programs at Washington State University and Walla Walla Community College.  Dr. Pogue has been a featured speaker at conferences of the Washington Association of Wine Grape Growers and at &#8220;Taste Washington&#8221;, a celebration of Washington wines hosted by the Washington State Wine Commission. His essay on the relationship of the Missoula floods to Columbia Basin viticulture appears in the book “Washington: The State of Wine”. Dr. Pogue also provides vineyard site evaluations, terroir related web content, and promotional and educational materials through his company, Vinterra Consulting.</strong><br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>Hello, Professor Pogue. Greetings from sunny California.</em><br />
&nbsp;<br />
<strong>Kevin Pogue</strong>  Hi. It&#8217;s good to meet you, kind of&#8230;<br />
&nbsp;<br />
<em>What&#8217;s the weather like up there?</em> [May 5th]<br />
&nbsp;<br />
<strong>KP</strong>  We are having unusually cool weather. And I&#8217;m thinking that viticulturalists are starting to get a little worried about delays of bloom and things like that. It&#8217;s been cool and rainy, with snow in the mountains; it&#8217;s flirting with freezing down on the bottom of the Walla Walla Valley. It&#8217;s pretty strange weather we&#8217;re having.<br />
&nbsp;<br />
<em>What is the uppermost elevation for grape growing in Washington, by the way?</em><br />
&nbsp;<br />
<strong>KP</strong>  The limit of the viticultural area in the Walla Walla AVA is 2000 feet.  But you could probably grow cool climate varieties above that, like Riesling or Gewurztraminer. I&#8217;m thinking that maybe you could grow up to 3000 feet, but most of the vineyards are in the 1000 to 1600 foot range in the valleys.<br />
&nbsp;<br />
<em>And this is true throughout Washington?</em><br />
&nbsp;<br />
<strong>KP</strong>  Some of the vineyards get a little bit lower than that, but that&#8217;s probably pretty much the case throughout Washington. Most vineyards lie between 700 and 1500 feet elevation. There are a couple that are 1600 to 1800 feet. I gave a talk to the <a href="http://www.wawgg.org/" title="WAWGG"><strong>Washington Association of Wine Grape Growers</strong></a> [WAWGG], there were about 350 people there, and I told them that they ought to be growing Riesling at 2500 feet if they wanted to grow Riesling like that of the Mosel. Now they are planting it down low where it gets really hot in the summer. Yeah, I think we could grow several varieties that would do really well up as high as 2000 to 3000 feet.<br />
&nbsp;<br />
<em>When you speak before associations like that of the Washington Wine Grape Growers, are they generally that well-attended? Are the winegrowers well organized in Washington?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="header" href="http://reignofterroir.com/wp-content/uploads/2010/05/header.jpg" title="header" rel="lightbox[3961]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/header-160x37.jpg" alt="" title="header" width="160" height="37" class="alignright size-thumbnail wp-image-3967" /></a><strong>KP</strong>  They are. The Washington Wine Grape Growers is the largest conference of its type in the Northwest. The WAGG conference, they have it every year in February in the Tri-Cities. They have clinics and seminars, poster sessions, and then there&#8217;s a big industry presentation of all latest gadgets and machines, local suppliers attend. It&#8217;s the small scale regional version of the big Californian Unified Symposium. It is our little local version of that.<br />
&nbsp;<br />
I was asked this year to give a talk about Riesling and Gewurztraminer terroirs in Washington. and there were about 350 people for the talk. That was a huge turnout.<br />
&nbsp;<br />
<em>All very serious winemakers and growers, I&#8217;m sure.</em><br />
&nbsp;<br />
<strong>KP</strong>  I&#8217;d say they were mostly viticultural people than winemakers.<br />
&nbsp;<br />
<em>I have a friend living in the Seattle area. She can&#8217;t purchase wine from a number of states, New Jersey being among them. What are some of the marketing obstacles Washington winemakers face when selling out of state?</em><br />
&nbsp;<br />
<strong>KP</strong>  Well, I think it has a lot to do just with recognition. When I travel to the East Coast and I go to, not the top flight places, but what many people would call a nice restaurant and look at the wine lists, there are European wines and the domestic stuff is from California. I think the typical East Coast wine consumer thinks that all good American wine comes from California. There is a lot of education that needs to be done. When they go to the grocery and liquor stores I think they are buying wines from Chateau Ste. Michelle and Columbia Crest. They are selling really well because they are an amazing value, but I think that when you get to the upper tier wines, Napa has such amazing name recognition that it is a real uphill battle to fight that. It is always frustrating for me. And when I&#8217;m sitting in a bar at a nice restaurant looking at the wine list, I always take them to task. &#8216;Why don&#8217;t you have any good Pinots from Oregon? Or some good Syrahs and Cabs from Washington state?&#8217; They ask, &#8216;Do they grow wine there?&#8217;<br />
&nbsp;<br />
<em>No! Really? That is astonishing to me. I rarely have a conversation with anyone, whether civilian or in the wine business, who are not cognizant of the Pacific Northwest as a quality region.</em><br />
&nbsp;<br />
<strong>KP</strong>  Well, you&#8217;re running in good circles. I grew up in Lexington, Kentucky, where the University of Kentucky is&#8230;<br />
&nbsp;<br />
<em>It&#8217;s a dry state?</em><br />
&nbsp;<br />
<a class="lightbox"  title ="Liquor Barn" href="http://reignofterroir.com/wp-content/uploads/2010/05/Liquor-Barn.jpg" title="Liquor Barn" rel="lightbox[3961]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Liquor-Barn-160x58.jpg" alt="" title="Liquor Barn" width="160" height="58" class="alignleft size-thumbnail wp-image-3973" /></a><strong>KP</strong>  It&#8217;s not a dry. I mean, Lexington is a wet as it can be. They have warehouse-size stores in Lexington because many, many of the counties <em>are</em> dry. Everybody floods in. The places that are wet are soaking wet. So they have to supply all the all the outlying counties that are dry as well as their own county.<br />
Anyway, there are Washington wines available in some of those bigger stores, and the people who work there are aware of the wines coming out of Washington, but the California stuff just dominates. And, of course, it&#8217;s production; there is a lot more production in California. But I think Washington needs to do even a better job than they are doing getting the word out. I think they need to go out and hold more tastings, more events, just get the word out and educate. Sommeliers know it, restauranteurs know it, but people aren&#8217;t going to buy them from the list unless they realize the quality of Walla Walla Syrahs. They need to learn how great the Syrahs, for example, can be. The average person knows that Napa makes great Cabernets, but the average person does not know Walla Walla makes great Syrah.<br />
&nbsp;<br />
<em>We have a similar problem here in California, in miniature. Other wine regions are ghettoized; Santa Cruz Mountains, Mendocino County, Sonoma to some degree. Napa dominates here as well. They&#8217;ve done an extraordinary job. The strange quality ranking goes on even here.</em><br />
&nbsp;<br />
<strong>KP</strong>  Sure. A lot of it is just time. Napa has been doing it for longer. They just have this history. Also it&#8217;s that a lot of our producers are small producers, they don&#8217;t have huge productions. And they are enough people out there who do realize there are fantastic wines here. My next door neighbor is a winemaker, he&#8217;s making great wine. I said something to him about needing a sign. He&#8217;s got a new tasting room. It&#8217;s in kind of an obscure place, I said he&#8217;d might want to put up a sign. He said, &#8216;Why do I need to do that? I sold out my entire production last year. And back then I didn&#8217;t have a tasting room.&#8217;  As long as they&#8217;re small producers, they are not trying to get on every wine list across the country. They are selling their stuff and are pretty happy.<br />
&nbsp;<br />
<em>Of course, you&#8217;ll be giving an important talk at this year&#8217;s Wine Bloggers Conference.</em><br />
&nbsp;<br />
<strong>KP</strong>  Yes. After you sent the emails I went on the Conference site and saw that they had me giving a talk on the geology of the Walla Walla Valley. Just before you called I talked with someone from the Wine Alliance and told them I wanted to change the title to The Terroirs, plural, of the Walla Walla Valley because I want to get people to a breakfast talk after they have probably been up at night drinking! The geology of the Walla Walla Valley isn&#8217;t the most inspiring thing in the world to wine writers, but maybe <em>terroirs</em> would be.<br />
&nbsp;<br />
<em>About the fellow who was reluctant to hang the sign for his tasting room. That is in a way an entrée into the issue of social media that you&#8217;ll be hearing so much about at the Conference that you&#8217;re going to want to pull your hair out! Of course, social media is a large part of the Conference&#8217;s appeal. What percentage of Washington&#8217;s winegrowers, recognizing that many are small, could benefit from social media applications?</em><br />
&nbsp;<br />
<strong>KP</strong>  I think they would all benefit from it. There is no doubt about it at all. I read at least two wine blogs everyday, and sometimes three or four. I read <a href="http://www.paulgregutt.com/" title="unfined &#038; unfiltered"><strong>Paul Gregutt</strong></a>&#8217;s everyday, I read <a href="http://www.wawinereport.com/" title="Washington Wine Report"><strong>Sean Sullivan</strong></a>&#8217;s everyday. I&#8217;ve been going back and reading yours, now that I know about it. I&#8217;ve been reading a bunch of your past blogs and enjoying them. They appeal to an academic like me. I teach a terroir class at <a href="http://www.whitman.edu/content/" title="Whitman"><strong>Whitman</strong></a>. And I&#8217;ve pulled a lot of stuff out of the Wine Science text book, so I&#8217;ve been reading you interview with <a href="http://reignofterroir.com/2010/05/06/dr-ron-jackson-wine-science-perception-pt-3/" title="RJ interview"><strong>Ron Jackson</strong></a>. It&#8217;s fascinating. And I read <a href="http://www.alicefeiring.com/" title="In Vino Veritas"><strong>Alice Feiring</strong></a>&#8217;s blog from time to time. I brought her to Whitman this year to give a couple of lectures. There was a really interesting reception to that! I read Randall Grahm&#8217;s stuff, when he writes it. I brought him here the year before to give some lectures.<br />
&nbsp;<br />
Anyway, I think it&#8217;s great. I&#8217;m going to be doing a series of tours this summer, working with a local winery. I asked her how she was going to get the word out and she said she had an email list of of a gazillion people that she keeps updated on the goings on of the winery. All she has to do is punch a button and an announcement of the terroir tours will go out to all these people. That&#8217;s fantastic! Obviously, if you maintain a big email list of people that are interested in your winery and what&#8217;s going on with it, then you can just blanket them with new stuff, new releases, events. It&#8217;s a very powerful marketing tool. She seemed to have no doubt that if I agreed to do tours for them, in conjunction with some other events, that they&#8217;d sell out immediately. We&#8217;ll see.<br />
&nbsp;<br />
People who drink wine tend to be more educated folks. And I find that whenever I do tours around the Valley (and I kind of wanted to do one for the Bloggers Conference, but it didn&#8217;t work out), that they are just packed. People love it. They want some sort of intellectual stimulation. Why is this vineyard different from that vineyard? What is the history of this area? What is the climate of this region? Why does it have that climate? Why are these rocks here? What&#8217;s the soil chemistry? How is it different from that sol chemistry? How might that be reflected in the wine? Why are people trellising their grapes like this in this vineyard and doing it differently in that vineyard? Etcetera, etcetera. People really thrive on that stuff. It&#8217;s been a lot of fun for me.<br />
&nbsp;<br />
<em>You know, it&#8217;s funny. I hear this time and time again. Broadly speaking, there are two schools of thought in the wine blogging community. One that insists on talking about only the taste descriptors, basic and straight forward, never straying too far from the marketing aspects of wine narrowly defined. The other approach (I&#8217;m squarely in this camp) recognizes that there is an enormous thirst for knowledge out there. Having worked in a winery for a number of years, I know that once folks are no longer afraid or intimidated from asking questions that they just go nuts with curiosity. Winegrowing is</em> farming, <em>after all. They want answers to basic questions about the agricultural world. People love that.</em><br />
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<a class="lightbox"  title ="Chapoutier logo" href="http://reignofterroir.com/wp-content/uploads/2010/05/Chapoutier-logo.jpg" title="Chapoutier logo" rel="lightbox[3961]"><img src="http://reignofterroir.com/wp-content/uploads/2010/05/Chapoutier-logo-160x33.jpg" alt="" title="Chapoutier logo" width="160" height="33" class="alignright size-thumbnail wp-image-3971" /></a><strong>KP</strong>  Yes, and they can&#8217;t get enough of it. I&#8217;ve done a couple of tours over in Europe. I led one big tour through the southern Rhone area, and I was astounded. I walked into <a href="http://www.chapoutier.com/gb/index.cfm" title="Chapoutier"><strong>Chapoutier</strong></a>&#8217;s tasting room in Hermitage and the whole floor was plexiglass. And underneath the plexiglass were labeled boxes containing rocks and soils from all the Chapoutier vineyards. So as you walked across the floor you could look down and see how the rocks and soils differed. And when you were tasting the wine, they would pour a vineyard designate Syrah from Hermitage, and if you wanted to know what how it was different they would point to someplace on the floor. &#8216;Go look at that.&#8217;  For each wine they would point to a different box.<br />
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There were geologic and soil maps all over the walls of the tasting rooms over there. The marketing organizations over there put out geologic cross sections and soil maps because people are really into it over there. They really market their terroir. And they have this philosophy that it is all about the site; and if you have a great site you then know the wine makes itself.<br />
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And the reason you want to buy a Walla Walla wine is because it comes from this fabulous site in Walla Walla, not because a superstar winemaker decided to settle here. It&#8217;s not about the personality of the winemaker. It is about the personality of the land.<br />
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<strong>End of Part 1</strong><br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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		<title>Mendocino County Takes The Lead</title>
		<link>http://reignofterroir.com/2010/04/29/mendocino-county-takes-the-lead/</link>
		<comments>http://reignofterroir.com/2010/04/29/mendocino-county-takes-the-lead/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 05:45:31 +0000</pubDate>
		<dc:creator>Admin, Ken Payton</dc:creator>
				<category><![CDATA[A Day at a Time]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Wine & Politics]]></category>
		<category><![CDATA[Wine History]]></category>
		<category><![CDATA[Winemakers]]></category>
		<category><![CDATA[Wineries]]></category>

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		<description><![CDATA[On April 27th I had the distinct pleasure of attending the 2nd annual Taste of Mendocino, America&#8217;s Greenest Wine Region at the Golden Gate Club in San Francisco&#8217;s Presidio. This well attended, downright crowded event, was a revelation. Living for far too long in the shadow of Napa and Sonoma, the membership of the Mendocino [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox"  title ="Golden Gate Club" href="http://reignofterroir.com/wp-content/uploads/2010/04/Golden-Gate-Club.jpg" title="Golden Gate Club" rel="lightbox[3877]"><img src="http://reignofterroir.com/wp-content/uploads/2010/04/Golden-Gate-Club-160x120.jpg" alt="" title="Golden Gate Club" width="160" height="120" class="alignright size-thumbnail wp-image-3888" /></a>On April 27th I had the distinct pleasure of attending the 2nd annual <em>Taste of Mendocino, America&#8217;s Greenest Wine Region</em> at the Golden Gate Club in San Francisco&#8217;s Presidio. This well attended, downright crowded event, was a revelation. Living for far too long in the shadow of Napa and Sonoma, the membership of the <a href="http://www.truemendocinowine.com/Learn.aspx" title="MWWC"><strong>Mendocino Winegrape and Wine Commission</strong></a> (MWWC), some 84 wineries and 343 winegrape growers strong, has decided <em>enough is enough</em>.  Among their multiple initiatives is the effort to put their wines and progressive green credentials before the American public. In this time of environmental concerns, climate change, debates over &#8216;natural&#8217; and biodynamic wines, of the American consumer&#8217;s evolving palate, Mendocino County has a wisdom and a vision accumulated over generations that will benefit us all to learn. From the website:<br />
&nbsp;<br />
<strong>&#8220;Founded in 2006, MWWC is dedicated to sharing knowledge of the singular attributes of the winegrapes, wines and wine estates of Mendocino County with a diversity of audiences around the world.<br />
Mendocino Winegrape &#038; Wine Commission members benefit from research and education programs that emphasize positive relationships with winegrape and wine buyers within our own organization and extending into communities around us. Collaboratively, we place a strong emphasis on organic grape growing and specialized viticultural techniques appropriate to the dozens of grape varietals grown in our 12 diverse regions.<br />
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Mendocino County&#8217;s authentic &#8220;green&#8221; credentials are unsurpassed by any other wine region in the world. From pristine wild lands and coastline to multi-generational hands-on family farmers and winemakers, this is a region that has been at the forefront of the sustainable, organic, Biodynamic and fish friendly farming movements.</strong><br />
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Now, whereas the county&#8217;s narrative is compelling, able to persuade drinkers to look for the region&#8217;s many and varied wines, it is the quality of what is in the glass that will keep them coming back for more. And let me tell you, the wines I tasted, only a fraction of those on display, were among the finest domestic efforts I have ever enjoyed. The acid levels were wonderfully high, the tannins firm, the oak judiciously used. The fruit was, dare I say it, pure?<br />
&nbsp;<br />
<a class="lightbox"  title ="mendocino-winery-map" href="http://reignofterroir.com/wp-content/uploads/2010/04/mendocino-winery-map.jpg" title="mendocino-winery-map" rel="lightbox[3877]"><img src="http://reignofterroir.com/wp-content/uploads/2010/04/mendocino-winery-map-142x160.jpg" alt="" title="mendocino-winery-map" width="142" height="160" class="alignleft size-thumbnail wp-image-3893" /></a>Of course, these are general considerations. Mendocino County AVAs and growing regions are very different; I must confess I was somewhat perplexed at the event&#8217;s format. The differences between the <a href="http://en.wikipedia.org/wiki/Potter_Valley_(AVA)" title="Potter Valley"><strong>Potter Valley</strong></a> and the <a href="http://en.wikipedia.org/wiki/Anderson_Valley_(AVA)" title="Anderson Valley"><strong>Anderson Valley</strong></a> are enormous.  And a few producers, a very few, disappointed. But with respect to varietal correctness, I was simply astonished as I moved from table to table. Expression after expression were true, soulful realizations of the their grapes. Syrahs were restrained and beautifully perfumed; Pinots, boldly fruited <em>and</em> transparent in the Burgundian style; the Cabernets, exquisitely balancing fruit, lower alcohol, acid and tannins; the Petite Sirahs again showcased that variety&#8217;s beguiling sensitivity to terroir; and the Zinfandels, a grape much abused these days, were tightly wound, almost abstract when compared to the awful alcoholic fruit bombs regularly detonating on our dinner tables.  Perhaps most surprising were the Merlots, a grape I had largely abandoned. No longer.<br />
&nbsp;<br />
These are but a handful grapes grown throughout Mendocino County. Indeed, owning to the geological complexity of the county, its boundaries seemingly drawn by a demented cartographer, it is obvious why dozens of varieties may call this region home. Yet it is also true that for this very reason that experimentation with varieties is enthusiastically embraced here. As with the Santa Cruz Mountains AVA, it is very clear that California&#8217;s great learning curve of matching grape to place, vine to terroir, is being successfully realized in Mendocino County.  A great many of the region&#8217;s producers are <em>farmers</em>, the highest compliment one may offer; true American farmers, respectful of the land, attentive to its rhythms and its greater wisdom.  For they know better than most that it is only with such a disposition that honest wines may be made.<br />
&nbsp;<br />
Here are a few specific producers who caught my attention. I will mention, with one exception, only the reds.<br />
&nbsp;<br />
<a href="http://www.albertinawinecellars.com/" title="Albertina"><strong>Albertina Wine Cellars</strong></a>. Though fruit forward and with softer tannins than I prefer, the quality of their Cabernets was quite high.<br />
&nbsp;<br />
<a href="http://www.barraofmendocino.com/barra/index.jsp" title="Barra"><strong>Barra of Mendocino</strong></a>. All organic, they offered a Petite Sirah, Zinfandel, and a Sangiovese, all very good.<br />
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<a href="http://www.binkwines.com/" title="Bink"><strong>Bink Wines</strong></a>. The wines of <a href="http://www.binkwines.com/the-creators/" title="Deb"><strong>Deb Schatzlein</strong></a>, present at the tasting, were among the finest of the afternoon. She makes Syrah, Pinot Noir, Merlot, and &#8216;Melange&#8217;, a Bordeaux-style blend. Made in small lots, I strongly recommend you sign up for her wine club. I might add that her reserved demeanor, whether from shyness or the tiresome obligation to pour her work for a room full of strangers, added to her charm. Like many of the producers in attendance, they are not your practiced &#8216;happy talk&#8217; B.S.&#8217;ers, but very down to earth people, if I may put it that way.<br />
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<a class="lightbox"  title ="John Chiarito" href="http://reignofterroir.com/wp-content/uploads/2010/04/John-Chiarito.jpg" title="John Chiarito" rel="lightbox[3877]"><img src="http://reignofterroir.com/wp-content/uploads/2010/04/John-Chiarito-120x160.jpg" alt="" title="John Chiarito" width="120" height="160" class="alignleft size-thumbnail wp-image-3885" /></a><a href="http://www.chiaritovineyard.com/" title="Chiarito"><strong>Chiarito Vineyard</strong></a>. Winemaker <a href="http://www.chiaritovineyard.com/people.html" title="John"><strong>John Chiarito</strong></a> offered a Petite Sirah, Zinfandel, and a transcendent Nero d&#8217;Avola. (Mr. Chiarito is the first to plant this variety in the US.)  All brilliant. I was given a taste from one of the last bottles of his long sold out 2003 Negro Amaro. Out of Ukiah, he is doing superb work. Hats off!<br />
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<a href="http://www.lolonis.com/" title="Lolonis"><strong>Lolonis Winery</strong></a>.  The moment I stood before their table, a gentleman placed a cloth Ladybug, their logo, on my shirt. After tasting their excellent Zinfandel, Merlot and Cabernet, I turned to go and ran into <a href="https://www.lolonis.com/index.php?option=com_content&#038;task=view&#038;id=3&#038;Itemid=35" title="Petros"><strong>Petros Lolonis</strong></a> himself, a man of great dignity and gravitas.<br />
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<a href="http://www.terrasavia.com/" title="Terra Savia"><strong>Terra Savia</strong></a>. Winemaker Jim Milone makes a 100% Chardonnay sparkler that was equal parts finesse and play. A serious wine!<br />
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<a href="http://www.pauldolanwine.com/" title="Paul Dolan"><strong>Paul Dolan Vineyards</strong></a>.  It is hard to find the words to describe these world class wines. I won&#8217;t try. My advice? Get on the list. These were the finest domestic wines I have tasted in a very long time. And the prices for most of Dolan&#8217;s efforts are laughably low.  Amazing juice.<br />
<strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</strong><br />
&nbsp;<br />
It was at this point, only an hour into the tasting, that I was called away to the seminar The Grape Grandparents of Mendocino County. Hosted by MWWC President Dave Batt, it featured UC Davis Coop Extension advisor Glenn McGourty, winemakers Alex MacGregor, Charlie Barra, Greg Graziano, Steve Sterling, and Bob Blue. Below are accounts of three of the speakers. A full account of all remarks will be presented here at a later date.<br />
&nbsp;<br />
<strong>&#8212;&#8211;</strong>Glenn McGourty, Advisor for the UC Davis Cooperative Extension<br />
&nbsp;<br />
<a class="lightbox"  title ="Glenn McGourty" href="http://reignofterroir.com/wp-content/uploads/2010/04/Glenn-McGourty.jpg" title="Glenn McGourty" rel="lightbox[3877]"><img src="http://reignofterroir.com/wp-content/uploads/2010/04/Glenn-McGourty-120x160.jpg" alt="" title="Glenn McGourty" width="120" height="160" class="alignright size-thumbnail wp-image-3881" /></a><strong>&#8220;We&#8217;re not allowed out in public very often.  We dance, we sing, we drink wine, we have a good time!<br />
Everybody knows Sonoma and Napa, but there&#8217;s a large area on top of that called Mendocino and Lake County. That&#8217;s our territory.  Size wise, it&#8217;s a combination of the states of Connecticut and Rhode Island put together.&#8221;</strong><br />
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Mr. McGourty went on to describe Mendocino County as sparsely populated, about 90,000 souls. It is 100 miles long and 60 miles wide. Most of it is in the Russian River and <a href="http://en.wikipedia.org/wiki/Navarro_River" title="Navarro"><strong>Navarro River</strong></a> watersheds, and a little bit of the Dry Creek watershed from Sonoma County.  It is a very mountainous region owing to the ongoing collision of the North American and Pacific plates. The regions of the county vary widely. The Pacific Ocean is a big air conditioner with the temperature a steady 50 F.  Elevation is gained as one moves inland.  The relation of an area to fog affects local climate. Fog brings cooler temperatures. Areas beyond the fog are, of course, warmer, with more moderate temperatures for areas above the fog.  In the Anderson Valley fog is present almost every day in the summer time. Yorkville Highlands is above the fog, where the Dry Creek headwaters are.  The Mendocino Range define the westside of the Russian River to the Hopland area, where nearby lies Lake Mendocino, the headwaters of the Russian River. Also framing the region are the Mayacama Mountains, at once the westside of the Napa Valley and the eastside of the Russian River Valley where Mendocino County begins.<br />
&nbsp;<br />
Italians first grew grapes in Mendocino County, but only for family consumption. Hops were the principle crop in the late 1900s. Greeks grew grapes as well, the Lolonis Family, for example.  Prohibition killed the approximately 20 wineries then in existence. [Parducci survived owing to its production of sacramental wines.] It was, in any case, always a race to drink the wine before it became vinegar. Low tech was all that was used. They weren&#8217;t making wine for Robert Parker!  Mendocino has kept the old that was good, and they&#8217;ve added to it.  Head pruned vines, simple farming, organic by default, light shakes of sulphur twice a year was about it. Carignane emerged as popular variety. It sustained good yields, an extra ton over Zinfandel. The important point to take away is that, apart from home winemaking, commercial wines were initially grown for the bulk wine market. The region&#8217;s history of these early days is that of the evolution from bulk and jug wines to varieties.  <em>[For supplemental information please see <a href="http://en.wikipedia.org/wiki/Mendocino_County_wine" title="Mendocino Wine"><strong>this</strong></a>.]</em><br />
&nbsp;<br />
To illustrate these last two points we turn to two speakers. The first provides a thumbnail sketch of a kind of winemaking that continues Mendocino&#8217;s organic tradition, organic avant la lettre; the second speaker delves into deeply respected regional themes.<br />
&nbsp;<br />
<strong>History in a glass.</strong><br />
&nbsp;<br />
<strong>&#8212;&#8211;</strong>Winemaker Alex MacGregor on the 2007 Trinafour Carignane, Niemi Vineyard, Redwood Valley<br />
&nbsp;<br />
<strong>&#8220;This is of Finnish, not Italian origins, from a Finnish colony that bought property in the &#8216;teens and in the 1920s planted grapes, then ripped them out after World War 2 and replanted in the 1950s on St George rootstock, dry farmed. It&#8217;s never been sprayed. By default it&#8217;s farmed organically, but it has since been certified organic. These vines used to yield 7,8,9,10 tons an acre. By the time they got to 60 to 65 years old, they&#8217;re yielding 2 to 3 tons an acre. It&#8217;s definitely not a sexy clone unless you say &#8216;Carignane&#8217;.  A neat history in a bottle. I try basically not to screw it up. It&#8217;s farmed by Alvin Tollini; his family has been farming for 3 generations. I make it with native yeast fermentation, native malolactic, there is no fining, no filtration, there&#8217;s no new wood. The only trick that I use in this wine is that it goes on top of a little bit of dried Petite Sirah skins, ripasso style, from Petite in the same vineyard, about 10%. They are not dried on mats like Amarone. I dry them in a tank, with heat, and once they&#8217;re really, really without moisture left, I&#8217;ll put the Carignane on top of those skins for 3 or 4 days and then drain to wood. It&#8217;s pretty straight forward.&#8221;</strong><br />
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<strong>From Jug Wine to Varieties.</strong><br />
&nbsp;<br />
<strong>&#8212;&#8211;</strong>Charlie Barra [his oral presentation has been edited]<br />
&nbsp;<br />
<a class="lightbox"  title ="Charlie Barra" href="http://reignofterroir.com/wp-content/uploads/2010/04/Charlie-Barra.jpg" title="Charlie Barra" rel="lightbox[3877]"><img src="http://reignofterroir.com/wp-content/uploads/2010/04/Charlie-Barra-120x160.jpg" alt="" title="Charlie Barra" width="120" height="160" class="alignleft size-thumbnail wp-image-3883" /></a><strong>&#8220;My family migrated from the northern part of Italy, from the Piedmont district, in 1900. And they were grape growers over there, my grandfather, like my dad. And they came first through San Francisco and the earthquake, then they moved to Santa Rosa; they finally moved to Mendocino county to grow grapes because the area was very similar to from where they came. The terrain and climate was very similar. They planted small vineyards there, selling grapes to larger wineries who then made vin ordinaire and jug wine. That was their primary market. Then along came Prohibition. They had quite a difficult time; and without resources, I don&#8217;t know how they ever made it. But they did. Sometimes I have a suspicion that they converted some of their wine into alcohol, but I&#8217;m not sure about that! That all happened during the 30s. That was quite common with Italian families who moved into the Mendocino County area. (They moved into other areas, too.)<br />
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We were a very small grape growing area because we are a very cold climate. The Mendocino climate is very unique. Hardly anywhere else where they grow grapes that has a climate similar to what we have in Mendocino County. Very warm days, good for growing fruit; very, very cold nights, which is very good for preserving the balance in the fruit that determines the quality of the wine that you&#8217;re going to make. Now, as a grower, I like to take a lot of credit for what I do because I work very hard. I would point out that I just finished my 64th harvest! As a grower, you don&#8217;t miss a harvest.  The reason you never miss a harvest is that you get paid once a year. You had better show up!<br />
&nbsp;<br />
The climate that we have is unique, very consistent; it&#8217;s the kind of climate that you can grow many different varieties of grapes. But in the beginning, when they produced vin ordinaire, they grew Carignane, Alicante, Palomino, [unclear], all those varieties, and they sold them to large wineries for jug wine. That went on for quite a few years. And because of our very cold climate, you could not plant vineyards on the bottomlands. The most productive lands in Mendocino County were not planted to grapes. They were planted to hops, pears and prunes. That&#8217;s what we had on the bottomlands. They could withstand the frost better than the grapes. Grapes were only planted on the hillsides. Where I grew up, I was born in Calpella, just north of Ukiah, all of the vineyards were on the hillsides.<br />
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Mendocino County did not get into the varietal wine business, like those you&#8217;re drinking, until at least 75 years after Napa had already made a reputation, before we even got started in the wine business. This is why you don&#8217;t hear about Mendocino County. But you&#8217;re going to hear a lot about Mendocino County when it comes out of the bottle! It&#8217;s superior, it&#8217;s very easy to drink, and has more flavors than any wines that I have ever tasted.<br />
&nbsp;<br />
I was born in 1926. I grew up in a vineyard. Ten years ago I could prune a vine as well as anyone else. In fact, when I graduated from high school they gave me a pair of pruning shears for a present! In my senior year, I was 19 years old, of course, World War 2 was going on, and grape prices were very good. I had the opportunity to lease a large Zinfandel vineyard growing on a hillside, 1945, from an Italian who was retiring. So I had to make a deal with the high school principal to go to school half a day. So I started farming in 1945; and in that year I made 3 times as much as the principal! He was making $3,300 a year. And I made over $10,000.<br />
&nbsp;<br />
I had very difficult years, but I also ended up owning over 400 acres of vineyards and a pretty big winery in the county. I finally had to sell 200 acres of vineyards because it was cutting into my fishing time! Then in 1950 I decided to plant a vineyard all my own. I bought a 150 acres out in the Redwood Valley. You&#8217;ve got to remember, this was all borrowed money because my family had absolutely no resources. I planted varietal grapevines, Pinot Noir, Chardonnay, some Cabernet, Petite Sirah, things like that. In doing this I made friends with Bob Mondavi. Unfortunately, when the grapes came in I had no market because nobody was buying varietals from Mendocino. So I had to sell my varietal grapes that were producing 3 to 4 tons an acre, to the larger wineries as vin ordinaire at $40 a ton, which was very difficult to do. Then about 3 years after production started Bob Mondavi and the Wente Family came up and made me a deal that they would use all the varietals I could grow if I would deliver them to Livermore and Napa. I was willing to do it, except that I didn&#8217;t know what they were going to pay me. I asked what the price would be. They asked what do you get now? I said $40 a ton. They told me that if I delivered them to their wineries they would pay me twice as much. So that got me started in the varietal wine business. That was 60 years ago. By that time Napa had already made its reputation. <em>But we&#8217;re catching up very quickly.</em><br />
&nbsp;<br />
I don&#8217;t have any problem withe the varietals we&#8217;re growing. In the case of Pinot Noir, we have Pinot Noir planted in lots of different locations. We&#8217;d always bring samples to wineries for selling our grapes. At one time, by the way, I was growing 600 tons of Pinot Noir, and I couldn&#8217;t give them away. We&#8217;d take these samples to a winery. And the winery, without knowing where they came from, would choose the Mendocino Pinot Noir, without exception.&#8221;</strong><br />
&nbsp;<br />
The seminar started a little late, and went over its alloted time. Regrettably, I had less than an hour left to taste through more than a dozen producers. The tasting room was now jammed. There was simply no way, especially with family obligations back in Santa Cruz, that I could intellectually engage the wines, let alone their makers. I decided to flee, but not before asking Charlie Barra one question, the answer to which might serve as a coda for Mendocino County producers as a whole.<br />
&nbsp;<br />
<strong><em>Admin</em></strong>  <em>Mr. Barra, could you say a bit about your aversion to pesticide use? Were you ever visited by pesticide dealers?</em><br />
&nbsp;<br />
<strong>Charlie Barra</strong>  I could tell you all kinds of stories. I&#8217;ll tell you this. My best friend operated a pesticide warehouse and sold for large companies. He would come on the ranch and try to convince me why I had to use pesticides on my fruit. He would scare the hell out of me! He&#8217;d say he&#8217;d gone to such and such a ranch and saw what I had. He then said he went back two weeks later and it was a complete disaster! They scare you into buying pesticides. Fortunately I didn&#8217;t listen very well, until one day I told him to get his fanny off my place and don&#8217;t ever come back again. I threw my best friend off the ranch! Because it was all salesmanship. If I can grow grapes without pesticides, and I&#8217;m not an expert on pesticides, but if I can do it, anybody can do it.  You just have to make up your mind. Yeah, in the beginning there was a little fingernail biting. But in the end, it&#8217;s good for everything around you, your health, your wildlife, and I feel good about what I am doing. That&#8217;s very important, to know that you&#8217;re not destroying anything. I won&#8217;t say it has anything to do about wine quality. I don&#8217;t even care about that. I care about the environment and the people around me. We need more of that in this country.<br />
<strong>&#8212;END&#8212;</strong><br />
&nbsp;<br />
Am I raving in my enthusiasm for Mendocino County wines? Maybe just a bit. But for someone whose palate often feels a stranger in California, I have at long last found another region, in addition to the Santa Cruz Mountains AVA, my taste preferences may call home.<br />
&nbsp;<br />
<strong><em>Admin</em></strong></p>
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