Ξ October 29th, 2011 | → 2 Comments | ∇ A Day at a Time, International Terroirs, Interviews, Wine & Politics, Wine History, Wine News |
I’ve recently returned from the European Wine Bloggers Conference (EWBC) held this year in the town Brescia, east of Milan. The province of the same name is home to Italy’s prime region of sparkling wine production, Franciacorta. Being a great lover of Champagnes in all their miraculous diversity, you can well imagine that I shall have much to say in the coming weeks about Franciacota’s beguiling variety and the deep dedication of the regional winegrowers to terroir and quality. Indeed, that there now yearly emerges a shortage of Champagne, Franciacota stands poised to deliver the equal of Champagne’s pleasures to the discriminating international palate.
But I present a different story today. Turkey. The interview below owes its origin to a pre-EWBC event: Bring Your Own Bottle night, the eve of the conference. This international gathering of wine writers, from beginner to established authority, of moviemakers, marketers, tourism boosters, and public relations folk, is, in my view, the finest of its kind. And this Californian would never miss one. The BYOB event is one of the reasons. And I was not to be disappointed (even if my offering, a 2005 Southing Sea Smoke, was not the hit I thought it would be!) But among the more than 100 bottles, I right away stumbled upon two unusual offerings from Turkey sitting upon a table at the margins of the room. I was soon introduced to the peaceful gentleman who brought them, Taner Ogutoglu, a representative of the Turkish wine industry. I arranged for an interview right then and there, based entirely upon the intriguing flavors and top quality of the wines I’d just tasted. That and the simple fact, intolerable to me, that I knew exactly nothing of Turkish wines or of her emerging industry.
Moreover, Turkey’s contemporary politics and culture are an extraordinarily complex mix of diverse peoples, forces, and tensions. The secular foundations of her post-WW 1 republic, however, appear stable, in realpolitik terms. But what struck me again and again during my conversation with Mr. Ogutoglu is that he believes, as do I, of the power of a thriving wine culture to deeply and peacefully unite peoples in both a general economic benefit, and more importantly, in a shared humanity. That said, enjoy.
Ken Payton It is very generous of you to meet me. Please tell us your full name and what brings you to the European Wine Bloggers Conference? Are you a producer?
Taner Ogutoglu My name is Taner Ogutoglu, and I am from Istanbul, Turkey. I am here representing the Turkish wine industry. We have a platform called Wines of Turkey. At the moment we have seven members, but representing maybe 90% of wine production and Turkish exports. In total there are unfortunately only 125 wineries in Turkey; and maybe 20 to 30 of them are able to be a brand, shall we say. So the seven members at the moment are currently the leading ones, the big and medium sized wineries.
Can you tell me something of the export of Turkish wines to the Unites States and Europe…
TO Mostly the exports are to Europe, especially to the UK and Germany. We currently have a minor export to the US, Canada, and Japan. The total value of exports of Turkish wines are at the moment around $9,000,000, which is, of course, nearly a point of zero for a country like Turkey. So we are working on it. We have really started to work on it in the last couple of years.
So most wine produced in Turkey is consumed in Turkey itself. What kind of wine culture does Turkey enjoy?
TO Yes, of course. We have several different wines, and in general characteristics we have whites, rosés, reds, and some sweet wines. Two-thirds of the consumption comes from red wines, I believe. And we have a minor rosé consumption, but it has been increasing in the past couple of years because of the improvement in the quality of our rosé wines in Turkey. This is true of the world also.
And of the grape varieties?
TO We have some local, indigenous grape varieties, also some international ones. Among the most popular international varieties are Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, and Shiraz (sic). Among the local grape varieties – they may be hard to pronounce in English – I will just mention just five of them. Bear in mind we have more than 600 indigenous grape varieties…
TO Yes. Unbelievable, huh?! And this is because Turkey is the origin for Vitis vinifera, part of the origin, I shall say. The five indigenous grape varieties I will mention are, from the whites, the first two, Emir and Narince. Narince means ‘delicate’ in English.
And for the reds, we have Kalecik Karasi. It is two words. Kalecik is the name of the area that the grape comes from; and Karasi generally means ‘black’, which is associated with the red grapes in Anatolia. Kara means black. The others are Okuzgozu and Bogazkere; these are from the south-east part of Turkey where it is believes that the Vitis vinifera originated. This is supported by two important academicians, one of them from the Pennsylvania University in the United States, Patrick McGovern. His findings are showing the origin of Vitis vinifera as the south-east part of Turkey. The other academician is from Switzerland, José Vouillamoz. [Please see this video of Prof. Vouillamoz via Discover The Roots Conference earlier in the year. Admin] He’s working on a book with Jancis Robinson on the grape varieties of the world. He is a DNA expert. And he is also showing the same geographical point of the origin of Vitis vinifera in the south-east part of Turkey as has Patrick McGovern.
So how is terroir understood in Turkey? What are the main regional differences?
TO When we talk about Turkey, people generally associate Turkey with a hot climate, like the desert or something like that. Maybe they are associating Turkey with a general Arabic environment. But Turkey is totally different! Turkey is a big country. I can confidently say we do not have any desert. We can have cold winters, up to minus 40 degrees celsius.
That would be in the mountainous regions…
TO Of course. In the mountain area, which is in the east part of Turkey, you may have from minus 20 to minus 40 celsius. There falls up to five meters of snow! This is the eastern part of Turkey I am talking about. Then we have the Middle Anatolia, and we have the west, which has the Mediterranean climate, mild and hot, of course, when compared to the middle and east of Turkey. And we also have the north of Turkey, and, especially the north eastern part, is rainy. And there you have black forests. You can see nothing but green! Thousands of kilometers of trees. It is like the Amazon! So the climactic characteristics of the various regions are very different.
And therefore the wine growing regions are diversified. We have the northwest, west, south, we have the middle Anatolia, the southeast, and we have the northeast. They are totally different from each other.
So are grapes being grown in each of the regions you’ve outlined?
TO Yes, of course.
So who in Turkey drinks wine regularly? What is the demographic of the average wine drinker? Let me add that we do not know very much about Turkey. Is that a fair statement? (laughs)
TO Unfortunately, that is true. (laughs) Yet we feel it is our duty to market Turkey better, to make Turkey much better known in the world. In Turkey there are 75 million people. And our land, our country, is more of a geography of cultures than a country. It has many cultures. And it has been the motherland of many cultures, not only the Turks. We may say Turkey, Turkey, Turkey, but here is also the motherland of the Greeks, the Romans, many other very different kinds of cultures. So it deserves to be known! It is our duty.
So we have 75 million people living in this land. In general they are concentrated in Anatolia and Thrace – Thrace is the European part of Turkey. And there are about 15 to 20 million people drinking alcoholic beverages. We guess there are around 5 to 10 million people drinking wine. Some drink at dinner, but also for special occasions and celebrations. But it is a growing culture. More and more people are discovering wine culture in Turkey. At the moment mostly they prefer beer or distilled beverages. Of course, beer is a wonderful drink, however, wine is much better for matching with food.
So it is important to say that more and more people are discovering how wine and food pair so well. This is especially true for those who are now choosing distilled beverages, those with high alcohol. They are increasingly coming to see that wine is a better choice, both in terms of matching and of health.
So if I understand you correctly, the culture of matching wine and food, or gastronomy generally, is fairly new to Turkey. Are writers beginning to emerge to tell people how to think food and wine?
TO Yes! This is very important. In the last 10 to 15 years we’ve had many good and important writers in the major newspapers and magazines discussing exactly this. And I strongly advise this to other countries, like China, for example. They, too, are an emerging market and wine culture. And they are struggling to learn how they can develop markets. They don’t have a wine culture. It’s not developed. I’ve just advised one of our friends that they should find some people writing in the major media about gastronomy, about food and wine. Because people are following such writing. They want to learn.
For us in Turkey, this was a big change when important writers started to write about food and wine, about their choices. When they went to a restaurant and tasted food and wine, they evaluated it, and they advised it to others.
So these wine and food writers have essentially started from scratch. They have just begun to inaugurate new ways to think about food and wine and their pairings.
TO Exactly! That is maybe the starting point. But they started to do this when they saw the that wine sector was moving forward.
Otherwise they may never have started writing about gastronomy and wine. It began with developments in the wine sector…
TO Yes. So in countries like Turkey, it is now what it was maybe like it was in the United States 30 to 40 years ago. People were not drinking wine. I was reading an article about the Wine Spectator when they were a new magazine 30 to 40 years ago. [Wine Spectator was founded in 1976 Admin] There it was written that there were no wines being sold in shops, or something like that. So Turkey is now where the United States was 25 years ago.
So tell me about an ordinary citizen shopping for wine in a Turkish shop. First of all, are wines readily available?
TO Yes, of course. I will say that legally we are more free to buy wines than many Western countries. You can see it in very small shops selling food and wine and other alcoholic beverages. Like any corner shop. But in Canada, for example, you have a state monopoly on the sales of alcoholic beverages. In Turkey, in general, it is free of such interference. I say in general because it depends on the municipality. When you go to the eastern part of Turkey from the west, the culture of the people becomes more traditional and more religious. The people are more religious. So inland and the east part of Turkey, of course the shops and restaurants where you can find alcoholic beverages are rare.
And that is the influence of Islam.
TO Of course. Yes.
So of the 10 to 15 million drinkers of alcoholic beverages, who are they? And what is the cost for an average bottle of wine? Are the drinkers generally better educated? Better off financially?
TO Yes, as you can guess. The total wine consumption in Turkey is around 75 million liters. This makes for one liter per capita consumption per year, which is low. I believe that in the United States it is around 12 to 13 liters per capita. And consumption in Turkey also depends on tourism. We believe that 50% of wine consumption is coming from tourism. Every year about 30 million tourists come to Turkey. And this number is increasing.
TO Yes, Europeans mostly, but also including Americans, Chinese, Japanese, and others. And this number is increasing by about 8% to 10% each year. So tourism has a very important effect on our wine consumption. We must consider this when talking about wine consumption and general drinking habits within Turkey.
THE POLITICS OF WINE
So does the government participate in the promotion of Turkish wine and the wine sector generally? Or is it entirely a private sector initiative?
TO It is a tricky question! (laughs) Our government is now the conservative party. Therefore they do not really promote alcoholic beverage consumption and related matters. However, they are trying to perform their duties as best as they can.
In a very general way, the government is trying to balance the east and west of the country. Is that a fair approximation?
TO Yes. We are fundamentally, basically, a secular country. So there is the effort to manage a balance in politics. There are three important ministries that have to do with the wine industry in Turkey. The first one is the Agriculture Ministry; the second one is the Ministry of the Economy; the third one it the Ministry of Culture and Tourism. The politics depends on the ministers in general, their orientation to various issues. The Agricultural Ministry is a little bit more conservative, so he doesn’t care about wine. We cannot talk to him about wine. But the Economics minister, he is originally a business man, he has seen the world, so he wants to support the wine industry because Turkey has a huge potential! Turkey has the fourth largest acreage dedicated to the vine crop in the agricultural sector. Regarding grape production, it is the sixth largest in the world.
In the world? Wait… Wine grapes or all grapes, including table grapes?
TO All grapes. But only 2% of the grapes goes to winemaking. This nevertheless points to a huge potential.
The idea here would be that if you can grow table grapes, you can grow wine grapes. One may therefore safely assume the profits from the sale of the finished product, a bottle of wine, would be higher than that of table grapes.
TO Exactly. In two or three years you could convert them, all if you want, of course.
Just to be clear: the bottle of finished wine ultimately yields greater profits than the table grapes grown on the same acreage.
TO This is the case. And the Economic minister probably knows this. At least he can understand it. And the Culture and Tourism minister has a social democratic background. So he likes wine. He supports the wine industry because he sees the future of tourism, not only depending on wine; he believes the quality of tourism in Turkey depends on the quality of the sector you invest in as a country. For example, you can invest in business tourism, you can invest in marine tourism, yachts and pleasure boats, and so on. But the tourists who come to your country should be willing to pay money when they see something interesting. They shouldn’t come with all-inclusive tour packages, where they don’t have to care about the food or wine; that they just want to see the sea, the sand, and the sun. This type of tourist doesn’t spend money. They take your resources and then go back to their homes. But we have a lot of valuable resources! Our culture. Our history. Our cuisine. Our wines! We have to sell these things. And we have to invite people who are willing to discover these kinds of interesting things, things specific to Turkey.
The Ministry of Culture and Tourism is aware of this fact. And so they have started to support us.
Very good. So tell me about Turkish cuisine.
TO Well, when we talk about Turkish cuisine, it is difficult to border it. In Turkey, if you take it as a geography – let’s call it Anatolia – it is the center for many different cultures. We are still adding to our cuisine many different dishes that belong to many other cultural cuisines. But that really already have a historical presence in Turkey. Greek cuisine, Jewish cuisine, even Hittite cuisine. All the cultures of the alphabet, the written word, find a place in Turkey. Patrick McGovern, for example, is making a beer that used to be made by Hittites in Anatolia. So Turkey has a very old and wide culinary art. Unfortunately, we were not successful, like the Italians, to promote it in the world.
For example, when an American thinks about Turkish cuisine, he will think of Turkish kebob. Or maybe baklava, a kind of dessert. Yoghurt, perhaps. The Greeks also use the same terminology because of the same geographical origin. But these are only a couple of items from our cuisine! We have, for example, 100s of dishes made with olive oil. They are not kebob! We have maybe 100 different kinds of dishes made from Eggplant or Aubergine. Can you imagine! That is just one example! (laughs)
Quite startling. Let me ask you, who starts a winery? Are these older families? Are they young people who found wineries? A side question: what is the oldest winery in Turkey?
TO At the moment the oldest wineries are Doluca and Kavaklidere. They were both established around 1923 -25, with the establishment of the new republic, after the Ottomans. These are the old companies. There are also some small and medium size companies which were established around those years, and into the 1930s and 1940s. They are still making trade in the market.
We also have very important newcomers in the last 10 to 15 years, usually founded by successful business people.
Winemaking has become a second career for them?
TO Yes, because in the last 20 years wine became a prestigious business in Turkey. So if someone has money and they are not sure what to do with it, or if they love wine and are looking for a new business venture, or even if they are trying to find a hobby for themselves, they enter into this sector. We have many newcomers like this. They are very successful people. Most importantly, they are increasing the quality level of Turkish wine in general. They are creating new competition which stimulates everyone’s success.
Excellent. So Taner, what is the one thing the American wine drinking public understand about Turkey and her wines?
TO The unique selling points of Turkish wines are that Turkey is the origin of Vitis vinifera. Secondly is that you will taste some indigenous grape varieties that you have never tasted in your life. And you will probably like them. And thirdly, if you like wine that means you like cuisine. I strongly suggest to everyone that they discover Turkish cuisine. These are the three things.
Thank you very much, Taner.
TO You are welcome, Ken.
Here are the wines Mr. Ogutoglu brought to the EWBC.
—– Kayra vintage 2008 Okuzgozu (Red Wine. The grape is Okuzgozu. The region is Aydincik/Elazig)
—– Tugra Bogazkere 2008 (Red Wine. The grape is Okuzgozu. The region is Denizli)
Doruk Kalecik Karasi 2009 (Red Wine. The grape is Kalecik Karasi, the region is Ankara)
—– Urla Nero D’avola Urla Karasi 2010 (Red Wine. The grapes are: Nero D’avola and Urla Karasi. The region is Ukuf/Urla/Izmir)
—– Premium Syrah & Merlot 2007 (Red Wine. The grapes are: Syrah and Merlot. The region is Izmir)
—– Pamukkale Anfora Trio 2009 (Red Wine. The grapes are: Shiraz-Kalecik Karasi-Cabernet Sauvignon, the region is Denizli)
—– Kocabag Emir 2009 (White Wine. The grape is Emir. The region is Cappadocia)
And for additional background of a recent Wines of Turkey press trip, please see MW Susan Hulme’s coverage.
Ken Payton, Admin